It’s quite possibly one of the most unusual Christmas pop-ups we’ve seen, but niche luxury perfume brand Sarah Baker Perfumes is collaborating with Fin & Flounder, the premium fishmonger and oyster bar on Hackney’s fashionable Broadway Market.
On Saturday 8th and 22 December, Sarah Baker Perfumes and Fin & Flounder will be offering the public a Christmas special package deal: a luxury Sarah Baker fragrance of their choice, six oysters and two glasses of champagne for £120 (the fragrances usually sell for £120 on their own, so this represents a bargain for shoppers who like to be lavish!) In addition, the fragrances will be available to purchase separately at £100, and a range of fragrances in handy travel atomisers at £20 – perfectly sized for stocking-stuffers.
[NB: Those of you not already familiar with Sarah Baker can read all about her journey to founding her own niche house in the recent Fashion, Fragrance & Feminism issue of The Scented Letter Magazine, in which she kindly invited us into her studio to gaze in wonder at her fabulous personal fragrance collection (a must-read for fans of ultra-niche scents!) for #ShareMyStash]
While this Christmas collaboration might seem a peculiar one for perfume, it came about when artist and founder Sarah Baker was creating a new image for the launch of her ‘Motif Collection’ in Belgium in November. Baker wanted ‘…to create a campaign image referencing the Flemish traditions of 17th-century still life paintings as an homage to the city.’ In keeping with this tradition of memento mori paintings, she sourced the best quality—and best looking—fish from Fin & Flounder, already being a fan of the fishmonger’s beautiful window displays.
‘After the massively positive response to the image we created in Antwerp, it seemed only fitting to go back to the source and do something with Fin & Flounder since their fish are really such an integral part of what makes the image work,’ explains Baker.
The fishy collab also makes more sense when you know the theme behind her latest release, Atlante, ‘With its sea-breeze fresh combination of notes —yuzu, seaweed and ambergris—inspired by the wild ocean.’ Shoppers visiting Fin & Flounder will be among the first to try this new fragrance. And if you can’t make it own for the next two Saturdays’ full-on boujee fish and fragrance experiences, you’ll be able to buy all the Sarah Baker Perfumes at Fin & Flounder during its usual weekday opening times until 22 December 2018.
Written by Suzy Nightingale