Do you Cinéhaïku? Enter the MEMO Paris weekly poetic short film competition to win $500 or $10,000!

Cinematically inclined scent-o-philes are encouraged to indulge their creativity with a plunge in to the world of short films… As Clara Molloy, founder of MEMO Paris perfumes breezed through town, today, to launch Eau de Memo (watch this space!), she told us all about a rather exciting competition that we know many of our artistic readership would love to get involved
MEMO Paris perfumes have established a weekly competition of poetic films – merely between 20 and 30 seconds in length, yet expressing timeless stories far deeper than the actual time frame may suggest. Through MEMO’s dedicated Cinéhaïku website, film directors both amateur and professional are invited to express themselves through a simple exercise: adapt the rules of haiku to an audiovisual format.
So what, exactly, is a Haiku? Well, Jack Kerouac put it as ‘A sentence that’s short and sweet with a sudden jump of thought in it, is a kind of haiku,’ though if you want a more in-depth description, there are countless websites dedicated to the art and history of this poetic medium. But how to translate this in to a short film? The rules to follow are on the Cinéhaiku competition page under how to participate, but basically it’s a 20-30 second snippet of something that ‘captures a lived moment.’

Each week, from March 6 to June 29, 2017, a winner will be chosen by Cinéhaïku members and awarded a $500 prize. The prize-winning films are then automatically entered into the Cinéhaïku Festival to compete for the annual prize. The overall winner of the year’s best Cinéhaïku will be invited to France to receive a quite incredible $10,000 prize awarded by a professional jury selected from the world of art, film and literature, and the winner will also be given a separate, dedicated space in the festival.
Cinéhaïku say: ‘The annual Cinéhaïku festival will showcase all of the weekly winning films at a temporary exhibition held from July 7 to 21, 2017 throughout the town of Gordes, in the Luberon region of southern France. The Cinéhaïkus will be broadcast on screens along an aesthetic trail, providing festival-goers with a true moment of poetry suspended in time.’
Our film would just have to be about perfume and the sense of smell, of course – but what would you haiku…?
Written by Suzy Nightingale

Sarah Baker fuses art, film & fragrance in a decadent soap opera feast for the senses. Watch the film and smell the perfumes…

London-based artist Sarah Baker is fascinated in the cult of celebrity, depictions of glamour and the extravagent shoulder-pads-at-dawn dramas played out in American soap operas. Though Baker’s career has thus far mainly revolved around making her own films, in to this heady mix of art and film she wanted to weave another layer of storytelling  – this time through the medium of scent.
Working with the prestigious Institute of Art and Olfaction in Los Angeles, Sarah Baker began to develop her own perfume line, collaborating with renowned perfumers, with Baker overseeing production from her East London Studio and the four fragrances finally launching at a decadent art show/party in December. Says Baker, ‘Each perfume is inspired by luxurious fashion motifs that evoke lavish scenes; while gazing at the printed bottles and smelling the perfumes, one could, for instance, be instantaneously transported onto the deck of a yacht in the Mediterranean….’
Sarah Baker Perfumes take us on a journey from the fizzing ozonic freshness of grapefruit and hedoine’s cooling breeze in Greek Keys, to the frankincense, florals and castoreum ferocious animalic growl (underpinned by fuzzy fur) in Leopard. Taking a softer turn, we have milky musk, coconut, vanilla and an ambrox sexiness of bare skin glimpsed in Lace; finishing with the full-on smokiness of open fires, heather-strewn hills, leather, hops and tobacco of Tartan. An eclectic and genuinely evocative collection, the Greek Keys and Leopard were made by perfumer Ashley Eden Kessler; Lace and Tartan by 4160 Tuesdays very own Sarah McCartney. At once enlivening, challenging and comforting – they are all a true feast for the senses.
Sarah Baker Perfumes are currently £60 for 50ml eau de parfum, and available at sarahbakerperfumes.com
The worlds of film, fashion and fragrance are set to collide this Saturday, with the showing of Baker’s 2013 film Impirioso the story of a wealth and fame obsessed fashion heiress who murders her husband when he sells the family fashion business, in the style of an ultra-glam 80s mini tv series.
And vital news for fragrance fanatics – you’ll be able to smell all the perfumes following the film. Sarah Baker explains that, in fact, ‘…Impirioso is actually the artwork which inspired me to make perfumes. It’s not about perfumes at all, it’s about a woman who murders her husband (based on Patrizia Reggiani) . Instead of using Gucci documentary/biopic-style I created a fake fashion brand “Rocco Rosso” and with it the logo and costumes, hats, home wares. It inspired me to finally make a real product, I had always wanted to produce a perfume, and that’s when I started working with Saskia from Institute for Art and Olfaction.’
You can watch the trailer for the film by clicking here
After the screening you’ll be guided across the road to Storefront – the installation where Baker’s perfumes are displayed, for smelling, wine and chats. It all sounds gloriously glamorous, and, even better – tickets for Impirioso are FREE, but booking is required.
The Hat Factory Arts Centre, Luton
Saturday 14 January
4.30pm
Trains run regularly from St Pancras Station and it’s a 1 min walk to the screening from Luton Station.
Written by Suzy Nightingale