Jo Malone London Gent film: first look…

Following on from their summer announcement of the first ever ‘Jo Malone London Gent’, Britain’s own movie star John Boyega, and from their intriguing teaser on Instagram, Jo Malone London just announced ‘…a very exciting Short Film launching with our Male Ambassador,’ which they finally unveiled at 1pm today, and you can see, below.

Simply entitled ‘A London Gent’, Jo Malone London say they sought to bring ‘the power of scent to life’ with the short film, featuring proudly London born-and-bred actor (and that brand-new brand ambassador who was carefully selected to be the aforementioned ‘Jo Malone London Gent’), the brilliant Boyega.

‘The story is a medley of real life, fond memories and the wildest of dreams,’ say Jo Malone London, (which perhaps explains the mix of bikes and Boyega astride a white stallion in the photo!) ‘all seen through the lens of his life and work. Shot close to John’s family home in Peckham, south London, the creative story has very real and relevant connections to his life…’

Starring John’s family and closest friends, and local talent hand-picked by him, it was filmed near John’s family home in Peckham, south London, and shows how ‘scent triggers powerful memories, the most potent of which always bring John home.’ And Jhn says that for him, ‘The story lies in the magic, the opportunity and the undeniable spirit found all over London. There is raw talent, energy and inspiration on every corner and it certainly affected me, my view of life and my approach to work. In London, anything is possible.’

We are loving fragrance houses who truly celebrate the individual characters and lives of their ambassadors, rather than simply replying on how great they look and calling them ‘faces’, don’t you?

For those of you wishing for smell-o-vision, meanwhile, you should grab yourselves some Bronze Wood & Leather Cologne Intense, which is one of Boyega’s scents of choice. Described as ‘Sultry leather encased in a medley of woods. At once smoky and warm, bronzed by the sun’s evening rays. Enlivened with vibrant juniper and fresh grapefruit. A mysterious twist of vetiver, left lingering in the air,’ – we feel that dousing yourself with a sultry spray while re-watching the film can only add to the sensorial thrills.

For research purposes. Yes.

Jo Malone London Bronze Wood & Leather Cologne Intense £78 for 50ml
Try it at jomalone.co.uk

Rain, rain… come to stay? Why we love that smell

Most of the U.K. seems to have spent the last few days with a deluge of rain, and while we cannot help but mourn the last days of summer, for many of us, that smell of rain is actually a reason to rejoice…

‘Petrichor’ is the technical name for that unmistakable (though so-difficult to describe) scent of imminent rain in the air, or the damp earth following a fresh downpour. The chemical reaction of plants, bacteria and soil all combine to create that experience that follows a thunderstorm, a phenomena first discovered by two Austrialian researchers in the 1960s, and published in a scientific paper called Nature of Argillaceous Odour.

For the less technically challenging explanation, we recently enjoyed watching Today I Read‘s lovely short film on their Facebook page, all about the smell of rain, but we’re so obsessed we couldn’t leave it there.

One of the books on our scented shelf is The Smell of Fresh Rain, by Barney Shaw. Going in search of the meanings of smells (and how they help shape our lives), author Barney Shaw went on a journey of exploration for this book celebrating ‘The unexpected pleasures of our most elusive sense.’ 

From describing petrichor to researching the scent of fresh paint, frying bacon and pondering the question of what three o’clock in the morning smells like, it’s a fascinating ride to be part of. And part of it you most definitely are, as merely reading this book expands your mind to the possibilities and scents you take forgranted every single day. We especially loved the observation that ‘Unlike sight, smell does not travel in straight lines, so it is valuable in environments when sight does not serve well…’

Indeed, as Helen Keller once said, smell truly is ‘the fallen angel of the senses.’ We may not use it to seek out a sabre-toothed tiger or find food anymore, but the ability is there, or emotional reactions are built-in, unbidden.

An excellent book for anyone interested in exploring their senses further (for flavour is so interconnected to smell, as we know, and addressed within the book); those who write about perfume or smell in any respect will be especially pleased by the chapter On the Tip of My Nose, which looks at the language of smell, and what we can do to improve our communication skills. Completely fascinating from start to fragrant finish!

Publisher: Icon Books

At Amazon

By Suzy Nightingale

Greece is the word: Diptyque’s mythologically inspired Eau de Minthé

Diptyque were inspired by an ancient Greek myth on the concept of metamorphosis for Eau de Minthé – a perfect starting point for this fragrant collaboration of the house’s director of marketing and product creation Myriam Badault alongside perfumer Fabrice Pellegrin, and a completely new twist on mint and the Fougère family.

Diptyque say the scent ‘…reinvents an emblematic perfumery accord, fougère, by drawing on the scent of mint. At the very heart of the composition, its aromatic freshness enhances the lively floral notes of geranium while the patchouli confers profound depth.’

In fact, completely forget everything you think you know about mint – we get the name from a Greek myth’s nymph – who Badault was inspired by, because ‘I like to tell stories and share my discoveries, mythology and ancient times are among our strong inspirations, and we found this very nice story about the nymph Minthé and her love affair with Hadès.’

Diptyque are known for their fabulously evocative visual style, often collaborating with artists to bring their fragrances alive, and for Eau de Minthé, Badult knew exactly who to choose. ‘I have a whole collection of comics based on myths,’ she explained, ‘the young author is Clotilde Bruneau. We asked her to write the storyboard of the film. It was a very enriching experience.’

Having watched the beautifully illustrated movie (above), we urge you to seek out this surprisingly complex take on mint, that we feel can be enjoyed whatever the weather. Herbaceously creamy swirls are stirred into the dappled shade of a traditional fougère structure and infused with a genderless, contemporary edge of thorny rose oxide. Cool as a long cold drink on a hot day, crisp as the first touch of frost on green leaves, the verdant notes swoon to skin-warmed whispers of soft muskiness that delight the whole day through.

Diptyque Eau de Minthé £120 for 75ml eau de parfum diptyqueparis.com

By Suzy Nightingale

 

 

Meet the Jo Malone London Gent – John Boyega

Following in the footsteps of the ‘Jo Malone London Girls’ –  Poppy Delevingne and Karen Elson – get ready to greet the new fragrant face and ‘Jo Malone London Gent‘: London born movie star, John Boyega.

Jean-Guillaume Trottier, Global President of Jo Malone London, explained they chose Boyega because, as a ‘…born and bred Londoner, John is intelligent, inclusive and witty. He shares our core values of generosity and creativity and is unafraid to speak his mind. His vivacity and whole-heartedness make him a wonderful fit with Jo Malone London and I am delighted to welcome him to the family.’

The boy from Peckham’s done well, that’s for sure: from recieving BAFTA’s 2016 Rising Star Award and the Chopard Trophy at Cannes, Boyega captured worldwide attention for his starring role as Finn, forst in Star Wars: Episode VII – The Force Awakens (which happens to be the highest-grossing US film of all time), and again in Star Wars: Episode VIII – The Last Jedi (the highest grossing film, worldwide, of all time).

But it’s not just the big-hitters he’s known for, as Boyega has also graced indie smashhits such as Detroit and Attack the Block, now bringing his vibrancy, vigour and versatillity to the proudly homegrown brand, and along with redefining what it means to be a contempirary gent right now, Jo Malone London say he ‘mirrors our scents which always accentuate the surprising and the bold. Whilst known for being a huge presence and personality, Boyega himself values understatement and originality in scent.’

And we’re sure you’re going to want to know this gent better, so are delighted to share with you a Q&A, below, as well as a sneak peek at his first film for Jo Malone London…

What made you join the Jo Malone London Family?

John Boyega: ‘I love the creativity and storytelling element of Jo Malone London. It’s something I resonate with, it’s how I work best: with discussion, collaboration and down to earth honesty. Jo Malone London always delivers unexpected and unique ingredient choices and scents. It’s refined, but it’s surprising too. My life is the same, a subtle contradiction: my job, my profession, and then I still come home to this town, I still go to the supermarket late at night in my pyjamas. In some ways, everything’s changed, but then again nothing has.’

What is your relationship to scent?

‘Scent is part of my everyday style. My personal style is quite casual but I like to mix it up with interesting fits with Japanese influenced jackets, fitted trousers and chains. I like that I can change up my scent to suit my style. I’m guilty, I like to layer my fragrance. You can make some really interesting smells. If my life was a bottle of cologne it would be called: Conflicts and Success. A new Boyega line.’

What is your first memory of scent?

‘My first job was before school, I would deliver post, milk and sweets. And then I used to sell a bit at school. Sell a little bit of candies, Rockies, Haribo’s. So, my childhood smells like those old school sweets, those drumsticks, gobstoppers, spicy soup.’

What Jo Malone London products would you recommend?

Bronze Wood & Leather Cologne Intense is a solid favourite. It’s a really good scent. I like to wear it on a day-to-day basis. It doesn’t attract too much attention, but at the same time it gets people looking and smelling.
I also like a bit of oud; oud is a lovely smell.’

What do you look for in a script?

‘I look for a number of things in a script. But for me, the main thing is the character arc. I don’t want my character to begin and end the movie the same. I want a change, something different. Something that happens with the character, that means you have to go on an interesting journey with him.’

What’s your favourite part of being on set?

‘My favourite part about being on set is collaborating with the people. I’ve always watched films and never had clarity in my younger days on how the magic starts and is created. So, to be a part of that and witness it is the biggest rush.’

What is something you didn’t expect about being famous?

‘One thing I didn’t expect about being famous is the fact that some things don’t change. Sometimes you have to wait in the queue like everyone else and that’s fine. I mean, I guess I got told so many things about being famous I thought that everything was going to change for me. But I still go shopping late at night in my PJ’s. Nothing’s really changed.’

What wouldn’t you go a day without?

‘I won’t go a day without wearing a comfortable pair of socks. It doesn’t matter if they’re different socks because sometimes in the wash, things get confusing. But as long as they’re both comfortable. I’m cool. I also wear scent every day.’

What do you miss most about England when you’re not here?

‘Sometimes I miss the weather, because I want to put on a jacket. And not always be surrounded by blue skies and sun. I miss the moody faces, I can’t lie, there’s something about the reality and honesty that I like. I just miss London, I miss home.’

What’s the first thing you do when you get back to London?

‘The first thing I do is take a drive. I go back around South London, then drive around Crystal Palace, all the way around Dulwich, go down to Brixton. Just go for a drive, get the feel of the city, see what’s going on. Put the radio on. I just catch a vibe.’

So now, settle down, and get ready to see the Jo Malone Gent in action! (If you happen to have a bottle of Bronze Wood & Leather Cologne Intense nearby, you could always spray that all over for some multi-sensory cinema action, as now at least we know his current favourite fragrance…)

So for his latest – scented – starring role, expect to see Boyega further ‘navigate new territory, celebrating Britishness, storytelling and fragrance as he takes on a new kind of spotlight as the first Jo Malone London Gent.’

Cinematic scents

Many famous faces have graced the mini-films of fragrance adverts over the years – for some, their first acting role, for others a moment of evoking the ethos of the house at the very peak of their fame. But did you know several fragrance adverts over the years have also been directed by famous names?

Settle back in your velveteen seats, grab some popcorn and let’s go to the scented cinema…

Sofia Coppola (nominated for Best Director for Lost in Translation in 2003) directed this advert for Miss Dior Cherie, featuring Natalie Portman. Super-stylish, it confirms Coppola’s lifelong appreciation of haute couture, and perhaps evokes her visually stunning film Marie Antoinette in its old-world baroque splendour.

Wes Anderson and son of legendary director Francis Ford Coppola, Roman Coppola, had previously worked together on films like The Darjeeling Limited and Moonrise Kingdom. Here, they made three short adverts (comprising one longer film) for Prada Candy L’Eau fragrance. An homage to the French New Wave, the visual aesthetic is pure Wes Anderson, and were fully gripped by the classic ‘two men in love with one woman’ storyline
.

This Chanel short film for Coco Mademoiselle saw Keira Knightly and director Joe Wright teaming up for the fourth time – they’ve also worked together in Atonement, (for which, Wright was nominated in 2008 for Best Director), Pride & Prejudice, and Anna Karenina. Just so beautifully lit, the colours and cleverly composed shots look like poetry on the screen.

Renowned surrealist director David Lynch surprised the fragrance and film worlds alike by directing this advert for Yves Saint Laurent Opium in the early 90s. Spanish model Nastassia Urbano stars, with a striking resemblance to Ingrid Bergman (and her daughter, Isabella Rossellini, who was to star in his 1986 hot movie, Blue Velvet). All the hallmarks of sensuality are there, along with a visual deconstruction/seduction of a body on film.

Comic book writer turned film maker, Frank Miller, uses his iconic deliberately over-stylised look (very reminiscent of Sin City) to great effect in his advert for Gucci Guilty. Starring Evan Rachel Wood and Chris Evans, inky blackness and searing white light are juxtaposed to create a highly sophisticated homage to film noir.

Fragrance and film feature strongly in The Scented Letter‘s recent Perfume & Culture edition, too, in Lights, Camera, Aldehydes!, award-winning blogger and author Persolaise was inspired by his twin passions for film and fragrance – matching some of his favourite fragrances to the films he chose to watch. And in Perfuming a Part, I lift the velvet curtain on the actors and film directors who use fragrance as a tool to create a mood or get into a role…

The Scented Letter Perfume & Culture edition £15 / £12.50 for VIP Club members.

By Suzy Nightingale

CHANEL – ‘I Am a Perfume’ mini-film series: which would you be?

If you were a CHANEL perfume, which would you be, and what would it reveal about your personality? For fragrance lovers, the perfumes we wear inevitably become part of our personalities – invisible messages that may give passers-by clues to your character, inviting intrigue; or they may serve as a scented cloak, beneath which you can protect yourself from the world’s gaze. For CHANEL, ‘…fragrance is considered and composed as an invisible item of clothing.’

Gabrielle Chanel’s vision and perfumer Olivier Polge’s contemporary interpretation of it are woven through each of what they rather wonderfully call ‘olfactory garments’ – adhering to Chanel’s vision that went beyond fashion and trends. We love that CHANEL is exploring this theme of asserting your presence, expressing your personality and creating your style with the scent you choose to wear that day. We certainly find that’s how we wear perfume – do you want to magnify the mood you’re in or change it completely? Do you ‘match’ your scent to your outfit and your plans for the day, or use it to give a hint at what lies beneath…?

The new campaign uses deliciously dreamy imagery – bodies dressed in shadows or bathed in sunlight, interwoven with archive clips of skilled artisans at the atelier, of vintage fashion shows, and the iconic image of Marilyn Monroe insouciantly entangled in white sheets, all with Vanessa Paradis lending her voice as narrator. And even if you don’t undertstand the French commentary, goodness it just sounds divine! We’re delighted to share the film with you, below, so dive in to the glamour…

The first chapter in this narrative is named “I am an idea”, presented as a scented ‘manifesto’, and laying the foundation for CHANEL fragrance creation, as they say in their own words…

‘I AM AN IDEA

A CHANEL perfume is an idea Grasped, developed, expressed Like an item of clothing Imagined, assembled, tailored.

A CHANEL perfume is a precious material A fabric woven from images, spun from landscapes.

A CHANEL perfume is a play of shadows and light Which reveals nudity and protects intimacy A set of jewelry and an abstraction A suit of armor and a construction. A CHANEL perfume is an invisible negligee, one that Marilyn chose to adorn her nights.

A CHANEL perfume is the scent of the self Reminiscence of childhood.

A CHANEL perfume is a style, an allure An elegance, a signature. An item of clothing.

A CHANEL perfume is a perfume that chose me For what I am, for what I want. A perfume that says “I.”

I AM A CHANEL PERFUME.’

So now, we wonder… which CHANEL perfume would you be…?

CHANEL Chance gets Eau Tendre with eau de parfum

If anything can revive flagging spirits, it’s the sniff of a new CHANEL fragrance – this time the classic Chance fragrance getting reinvigorated with a new interpretation of Chance Eau Tendre in eau de parfum form.

One glimpse of the gloriously colourful advertising campaign, and we rather think you’ll be joining us in wanting to whirl around in a pretty sugared-almond coloured skirt, while performing joyful dance moves on a velvet chair! OK, given that it’s January and we’re all still easing our way back to reality, perhaps it’s better to enjoy watching it, below, instead…

So what can you expect from this new addition to CHANEL’s scented wardrobe? Well, each evocation of Chance takes on a special character of its own, while of course adhering to the spirit of the original. So, let’s think back to when Chance was first launched back in 2002 – the name, as always was no mere chance in itself: it was chosen because, as CHANEL remind us:

‘Chance is a way of being,’ said Gabrielle Chanel, who believed in her lucky star as much as she cultivated it. With confidence and determination, Mademoiselle seized this chance throughout her whole life. Attentive to all the signs that marked her path, a woman who loved chance encounters and the unexpected, she smiled at fortune and fortune smiled on her in return.

With four current versions of that original, it’s not simply about adding power to a perfume by increasing its strength, or adding freshness to what was already there – each transition marks a new fragrant chapter in the life of the fragrance.

CHANEL say: ‘With CHANCE EAU TENDRE Eau de Parfum, perfumer-creator Olivier Polge, in cooperation with the CHANEL Laboratory of Fragrance Creation and Development, reinterprets the floral-fruity signature. More intense, more enveloping, this version expresses a radiant and confident femininity. Its oral heart accentuates the fullness of exotic jasmine absolute, enriched with an essence of rose that shines a soft light at the center of the composition.

More feminine than ever, this oral equation is draped in just the right dose of smooth and creamy white musk notes to create a clean, cottony effect. Immediately illuminated by the tangy whirl of the grapefruit-quince accord, CHANCE EAU TENDRE Eau de Parfum brings a feeling of absolute tenderness. Delicate and profoundly poetic, this new composition evokes a woman whose joy and inner glow gives her instant charm.’

To visually express this new fragrant interpretation, the gold neck takes on a silvery hue for the eau de parfum, and in many ways, wearing it feels like a whole new fragrance. The notes are beautifully rounded, like layers of tulle or the petals of a flower, enveloping you in waves of deliciousness that seem to float around you in a fragrant cloud. A softly powdered elegance follows your every step, but that opening zing of the grapefuit and quince really adds energy and lifts the composition to above and beyond, and so it never feels heavy or too swaddling to wear all day.

Really, it’s just the thing for this time of year – characterful, of course, and with a depth that feels comforting, but with enough get up and go to shake you from the doldrums. So what are you waiting for? Let’s get those pastel skirts on* and twirl to our heart’s content!

*[Though we might be adding something longer that a crop-top, while it’s still a bit chilly…]

Written by Suzy Nightingale

Recreating ‘Perfume: The Story of a Murderer’

Occasionally, you’re scrolling through Instagram and something particularly catches your eye. Today it was, firstly, a still from the magnificent film adaptation of Patrick Süsskind’s Perfume: The Story of a Murderer. And secondly, the rather intriguing text beneath…

‘Sexy gingers wanted!’ Redheads all around the world, we are looking for you! Mediamatic is looking for sexy gingers who let us extract their scent during Playhouse: Sex S(m)ells! Inspired by Patrick Süsskind’s ‘Perfume: The Story of a Murderer’ we will recreate the perfume from the book. Interested and not afraid of people inhaling your smell? E-mail to: [email protected]

Well now. In the novel (and resulting film adaptation) of Perfume, the protagonist, Jean-Baptiste Grenouille, is born with an extraordinary sense of smell. Those of you who have read the book or seen the film will be aware that his methods of capturing people’s scents are rather, um, murder-y, as the title may suggest. Lest potential volunteers are put off by this, the Institute for Art and Olfaction add a helpful footnote:

‘The redheads don’t actually need to be sexy, but exhibitionism is a must. We’re going to attempt Jean-Baptiste Grenouille’s experiments, minus the murder!’

So that’s reassuring!

Earlier this year, the Art and Olfaction team arrived in London for their annual Award ceremony, celebrating independent and artisanal perfumers and artists who work with the sense of smell. Prior to the awards, there were many workshops, talks and performances taking place in Los Angeles, where the IAO are based, culminating in an Experimental Scent Summit in London, which we were delighted to take part in. The next award ceremony (2019) will be in Amsterdam, and ahead of this the IAO team will be taking up residence for the next month. As they explain…

Mediamatic and the institute for Art and Olfaction Team up for a summer program exploring innovative topics around olfaction. Over the course of a month, the IAO Los Angeles team will be in residence at Mediamatic in the first part of an ongoing research and programme on open scent culture and olfactory art.

Join us in our Aroma Lab for perfume blending workshops, follow our live on-site podcast production, learn about sex smells and join our aromatic game show, or a range of other activities presented by the IAO’s Los Angeles-based team.’

We can’t wait to see what they produce. Would you be brave enough to volunteer to have your scent ‘extracted’? We’re thinking it would certainly make for a unique ‘What I Did On My Summer Holiday’ diary entry, if nothing else!

Written by Suzy Nightingale

 

Chanel launch Coco Mademoiselle Intense

It’s rare for Chanel to release a new fragrance, so when we heard there was an intensified of Coco Mademoiselle launching, we were hoisting the flags. Ushered into their suave Bond Street showroom, we were taken through the fragrance journey and got ready to plunge into the deeper, darker and even more captivating version of the original…

Perfumer Oliver Polge has constructed his composition around a far higher proportion of patchouli leaves atop a richly resinous amber base, swirled through with toasty tonka bean and addictive vanilla in their absolute (strongest) form.

Lovers of the orginal need not fear – your dose of Sicilian orange and Calabrian bergamot is still there, as are the fullsome garlands of rose and jasmine in the heart. It’s a tribute to Polge’s mastery that each element can be identified, but the character is definitely more mysterious, wavering between the freshness and a mischeviously seductive trail that lingers all day.

While in the showroom – surrounded by balloons and a grand piano, no less! – we were honoured to be among the first to see the new advertising campaign, once again starring Keira Knightley (incredibly, the muse of the iconic perfume for more than a decade, now) who cavorts and pillow-fights her way through what looks like the best party ever. Embodying the spirit of Coco Mademoiselle Intense, the film shows Knightley effortlessly transitioning from sophisticated modernity to exuberantly playful – just as we feel while wearing it…

Chanel Coco Mademoiselle Intense from £82 for 50ml eau de parfum

Buy it at chanel.com

Written by Suzy Nightingale

Enjoy a little #takeyourchance film-fest from Chanel

‘Take a chance on me / that’s all I ask of you honey’ sang ABBA, and many millions of perfume lovers have fallen for the charms of Chanel’s Chance since it was first launched in 2003. Created by Jaques Polge, this ‘unexpected floral’ is distinctive from the iconic, chunky bottles of previous fragrances, the round bottle representing a wheel of fortune, for ‘…to be lucky, you have to take a Chance.’

But did you know there are four differing versions to choose your own Chance?

Chanel have now revealed the new Chance campaign for 2018: a series of four delightfully playful mini-films, offering an invitation to ‘take your chance’, each film starring a vibrantly contemporary woman – highlighting the four differing facets of the fragrance, depending which version you plump for.

‘4 fragrances, 4 colours, 4 states of mind represented by 4 women’ say Chanel. So now, the only question remains: which Chance will you take…?

WITH ANGELA YUEN TAKE YOUR CHANCE
‘With CHANCE EAU TENDRE, a floral-fruity fragrance that blends the grapefruit-quince accord with the softness of jasmine and the smoothness of white musk notes, Angela Yuen is the epitome of delicateness. Originally from Hong Kong, the talented 23-year-old actress currently stars in the film The White Girl, directed by Jenny Suen.’

Watch the interview here

Chance Eau Tendre from £62 for 50ml eau de toilette

WITH SELAH MARLEY LIVE YOUR CHANCE
‘With CHANCE, this floral fragrance that blends pink pepper, jasmine and ambery patchouli, Selah Marley shines with optimism. Daughter of singer Lauryn Hill, the 19-year-old American model is a frequent figure at CHANEL events and walked the runway for the Paris-Cosmopolite Collection.’

Watch the interview here 

Chanel Chance from £62 for 50ml eau de toilette

WITH BELEN CHAVANNE FOLLOW YOUR CHANCE
‘With CHANCE EAU FRAÎCHE, this floral-sparkling fragrance that melds notes of citron, jasmine and teak wood, Belen Chavanne is bursting with freshness. The 28-year-old model and actress from Argentina is regularly seen at CHANEL events and is a loyal fan of the House.’

Watch the interview here

Chance Eau Fraîche from £62 for 50ml eau de toilette

WITH LILY NEWMARK INVENT YOUR CHANCE
‘With CHANCE EAU VIVE, this floral-zesty fragrance stirred by the vivifying notes of grapefruit and blood orange, Lily Newmark’s vitality is contagious. The 22-year-old Anglo-American film and television actress currently stars in the film Pin Cushion, which competed at the Cannes Film Festival and was directed by Deborah Haywood. She can also be seen in the 2018 film Born a King directed by Agustí Villaronga.’

Watch the interview here

Chance Eau Vive from £62 for 50ml eau de toilette

Buy them all at chanel.com

Shot in the stunning Italian city of Venice, the films were directed by award-winning Canadian director Eva Michon, and there’s even a dedicated CHANCE CHANEL channel (try saying that quickly ten times!) set up on Instagram @chancechanel , where you can join in the celebrations by following #TAKEYOURCHANCE and #CHANCECHANEL

Want to know more about the fascinating history of Chanel’s perfumes (and how they changed the face of fragrance?) Read our page dedicated to Chanel’s perfumes

Written by Suzy Nightingale