Rakes Progress launch magazine with Harvey Nichols

We’ve long been fans of the ultra-gorgeous, very modern (and arty) take on gardening that is rakesprogress magazine – a publication that goes beyond the garden gate to explore life and style of interest to ‘urban gardeners.’ Some time ago, we hosted an event with Rakes Progress and niche British perfume brand, Parterre – live-distilling plants at a pop-up in Covent Garden. Since then, Rakes have been increasingly fascinated by fragrance and adding more regular scented content in to the body of their main magazine.

Now, fragrance fans can read a dedicated bi-annual rakes SENSE magazine – this first in association with Harvey Nichols and launched at the same time as the London store’s new ‘Scent Installation’ (as we reported a few days ago).

It was rather a thrill for The Perfume Society team to read, especially as our Senior Writer Suzy Nightingale and Head of Social Media, Carson Parkin-Fairley, both had articles featured, along with another regular contributor to our Scented Letter Magazine, Amanda Carr from We Wear Perfume.

Creative and Marketing Director at Harvey Nichols, Deb Bee said: ‘The Harvey Nichols and rakes SENSE magazine is the first publication that truly celebrates the art of fragrance combined with the art of gardens, plants and flowers. With contributors such as Kate Finnigan and the cover shoot by renown independent photographer Robin Broadbent, we know our customers will love it.”

Victoria Gaiger, Editor & Creative Director of rakesprogress said: “We are thrilled to partner with Harvey Nichols to produce our first ever fragrance magazine. We hope it portrays some of the sheer variety and excitement to be found in the world of perfume.”

rakes SENSE ‘The Art of Fragrance’ magazine, in association with Harvey Nichols, is now available free of charge, exclusively in Harvey Nichols Knightsbridge. And rakesprogress will be sending the magazine to their subscribers with Issue 10.

The publication really does look great, and we wholeheartedly welcome a new audience of plant-and-perfume-obsessed people waking up to the world of fragrance!

 

Fancy a second helping…? We chose three favourite fragrant features to celebrate our birthday

As part of the continuing celebrations for our third birthday (already – can you believe it?!) we’d love to share with you three of our favourite posts from over those momentous years.
We cover everything from just-launched fragrances to the history of perfume itself, with exclusive interviews and those ever-insightful (dare we say psychologically revealing?) chats in which the world’s top noses reveal their ‘five favourite smells’ and we delve deep in to the psyche of a perfumer’s imagination.
With an ever-growing features list that spans an encylopaedia of scented ingredients, a stack of fragrant reads and a worldwide perfume shopping guide – our archive is teaming with thousands (millions?) of words, so we can hardly blame you if you missed them the first time around!
We sadly can’t supply birthday cake for all, but might we suggest you treat yourself to a slice of something delicious and settle down with a cuppa for an evocatively fragrant catch-up of some of our favourite moments…?

Year One: that time we won an award that we weren’t even nominated for…
‘It’s not every day you get to say ‘today, as we breakfasted at BAFTA…’ but this morning, that’s exactly what we did while attending The Jasmine Awards – the premier awards for journalists writing on the subject of fragrance, and ‘The Oscars’ of the perfume world…

And (believe it or not), we were actually rendered speechless for quite some seconds – for at The Perfume Society, we were utterly thrilled/flabbergasted/over-the-moon (insert your own synonyms for giddy happiness, we’re still thinking of them!)…’
What got us so giddy? Read on to find out!

Year Two: that time we ate a scented supper created by a Michelin-trained chef…

‘American author, writer and pioneer natural perfumer Mandy Aftel is a force of nature, an inspiration to many and a good friend of The Perfume Society. So when she recently announced she’d be making a rare trip to our shores, we leapt at the chance chance to welcome her. And more than that, to introduce her to the brilliant chef behind our Scented Suppers – Pratap Chahal – who was, himself, inspired to explore the world of fragrant cooking through reading Mandy’s books…’

How can you eat perfume ingredients? Get set to drool

Year Three: that time we found out what makes Guerlain’s Thierry Wasser tick…

‘We’re proud to say that he has not only become a friend to The Perfume Society, over the years – but proudly carries a Perfume Society VIP Subscriber card, number 001, in his wallet. We caught up with Thierry on his travels – and he found some time to share the answers to our ‘nose’ questionnaire…’

Thierry’s tip for improving your own sense of smell? Find it, here
So what’s in store for the next few years? Well, we don’t need a crystal ball to tell you we’ve some fantastically exciting events coming up, a wealth of intriguing Discovery Boxes for you to delve in to and all manner of finger-on-the-pulse perfume news and exclusive features in our award-winning magazine.
And just like you, we’re always hungry for more…
Written by Suzy Nightingale