Softly (scented) does it: Bamford's Knitwear Wash is cashmere, bottled…

Fashion and fragrance go hand in [scented] glove, and with super models strutting their stuff on the catwalks of London Fashion Week, our thoughts turn the array of beautiful fabrics on display. Us being us, of course we want everything to smell fabulous – and our just-published Fashion & Fragrance edition of The Scented Letter magazine features an in-depth sniff into the secretive world of fabric conditoners and the perfumers who work on them.
But we didn’t want to stop there. Not everyone likes washing in a machine – particularly those luxuriously delicate hand-wash only fabrics that require a bit of tender loving care, and the sensorial delight of slipping them on is further heightened by the scent of the washing liquid ‘matching’ our perception of what the particular fabric should smell of. So what does wool smell like to you…?
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Fabric care products for hand washing clothes – particularly those aimed at the cashmere and silk market – tend on the whole to be far more delicately fragranced. Indeed, you may have seen ‘cashmere’ listed as a note in many perfumes. But what does it smell of? The untreated wool alone is certainly not what we may dream of when imagining burying our faces in kitten-soft materials, and in fine perfumery each perfumer may compose their own interpretation within an accord to create the smell of fluffy luxury.
Within this market, organic and natural brands thrive, with many highlighting the purity of their products and selling them alongside their body and skincare lines. The organic brand Bamford sell beauty products along with knitwear and cotton clothing, and we asked why they decided to develop their own knitwear wash, soothingly fragranced with cedar extract (which really does smell as you imagine cashmere should!)
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As Merchandise Director Karen Leck explained: ‘It encourages you to wash knitwear by hand, which is the very best way to care for it. We chose not to use a strongly scented wash as they can be too overpowering and fragrance is very personal. Knitwear is an emotional purchase, it’s our best-selling category – most of us have a favourite sweater – they’re comforting as well as comfortable and the scent adds to the whole sensual experience of natural fibres against the skin. I also use a Bamford Pebble Soap in my knitwear drawers, as it gives just enough natural fragrance to personalise my sweaters.’
Bamford Knitwear Wash £15 for 350ml
See bamford.co.uk for stockists
Written by Suzy Nightingale

Zadig & Voltaire's fashion-forward fragrances have just one rule: be yourself, completely…

Parisians do that chic-but-edgy rock ‘n roll thing so insouciantly it must be in their very DNA, and the Paris-based fashion house of uber cool Zadig & Voltaire embody the concept of easy luxury every single day. And now you can, too, with the brand’s This is Her! and This is Him! fragrances enticing you to embrace modernity and break the mould – and if all that sounds like a lot of hard work, then we say simply relax while smelling distinctively sublime…
French designer Thierry Gillier was inspired by the iconic revolutionary philosopher of the Enlightenment, Voltaire, and his protagonist hero Zadig, to create his grunge-chic label, and being a scent obsessive it seemed only natural to have that ethos embodied in fragrant form. Explains Gillier:
‘I can’t imagine a life without fragrance. I like when it leaves a trail, asserts a personality. It’s an alchemy between you and someone else…’
Watch the ad campaign right here – read our review (below) and then run to sniff for yourselves. You can thank us later…

With arty looking bottles seemingly hewn from granite, the ‘jagged’ edges actually fit together in perfect harmony. And the scents? This is Her! imagines a free-spirited punk princess dressed in sensuous silk and cashmere, the woody-gourmand notes of chestnut and sandalwood buoyed by a burst of pink pepper in the top notes and sweet jasmine sighing softly at the heart.
We must admit that we swooned quite a bit over This is Him! While perhaps not being the target market of “…a powerful gentleman of rock, complete with a leather look”, we urge other women to try this on their skin, too, as the pepper and grapefruit zip almost immediately into an irresistible swirl of soft incense and salty vanilla – a definite wrist-sniffer, and the boys can go sulk because we’re not sharing this one, either.
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Zadig & Voltaire This is Her! from £38 for 30ml eau de parfum
Zadig & Voltaire This is Him! from £36 for 30ml eau de toilette
Buy them at Debenhams
Written by Suzy Nightingale

My Burberry Black will be steaming up SnapChat – TONIGHT (Tuesday 23rd) at 6pm! (And see the sultry video right here…)

Burberry’s ground-breaking campaign for their brand new female fragrance, My Burberry Black, is exclusively launching today at 6pm, and by all accounts things are set to get rather steamy…
Burberry say: ‘A first for the brand, Lily James will takeover Burberry’s Snapchat account today, culminating with the reveal of the TV and print campaign across multiple platforms. Furthermore, marking the brand’s first sponsored Snapchat lens, a My Burberry Black lens – created to immerse users into the aesthetic of the campaign – will run for 24 hours from (Tuesday) 23rd August. The lens opens with an interactive scene of the user under an umbrella, sheltered from a rainstorm. The user is then prompted to ‘blow a kiss’, triggering a beauty filter which adds a beautifying golden light to the images.’
Legendary photographer Mario Testino shot the campaign, under the creative direction of Chief Creative and Chief Executive Officer Christopher Bailey – and featuring British actress Lily James in her first ever global advertising campaign.
Lily James follows hot on the fashionable heels of more seasoned Brit super-stars Kate Moss and Cara Delevingne as the current faces of My Burberry. With a soundtrack by British singer-songwriter Duffy, performing ‘I Put A Spell On You’ – you’re absolutely bound to be bewitched. Watch the just-released video right here…

And as for the fragrance?

My Burberry Black – an intense and sensual interpretation of the iconic fragrance My Burberry. Created by Chief Creative and Chief Executive Officer, Christopher Bailey, in collaboration with renowned perfumer Francis Kurkdjian, the fragrance is inspired by the black Burberry Heritage trench coat.
Capturing the essence of a London garden at dusk, My Burberry Black fuses the scent of sun-drenched jasmine flower and peach nectar with the sensual touch of candied rose. The fragrance settles with notes of amber patchouli for an intense and memorable base.’
With such heritage and contemporary appeal hand-in-hand, it’s got us actively looking forward to Summer showers and perhaps some steamy windows…

Written by Suzy Nightingale
[©Copyright Burberry/Mario Testino for campaign image and ©Copyright Burberry for all other images]

Abercrombie & Fitch break the mould with new men’s launch First Instinct

Abercrombie and Fitch have been a brand synonymous with gorgeous boys, polo shirts, muscly abs and horse riding, but not any more. To go with a brand new look they have in store, all slick shirts and modern cuts, they’ve released a new fougère fragrance for men, First Instinct.

Inspired by the fearless male, perfumer Phillipe Romano created First Instinct with the hopes of blending a contemporary fragrance that took the fresh facets of fougère scents and combined them with the warmth of ambrées. And what he produced does just that.

First off, it breaks the mould with an unusual top note of melon; fruity notes are uncommon in male fragrances, and with good reason, but this melon blends beautifully with a gin and tonic accord to make for a sparkling and refreshing opening. Clean and crisp on the nose.

Moving on to an inviting heart of green and slightly aqueous violet leaves, there’s a touch of citrus that adds evermore to the freshness of the whole affair, it later trails off with a spicy but soft black pepper. The base is rounded off sweetly with cashmere woods, warm and rich amber, and sueded musk.

Housed in a sleek textured glass bottle that gives the affect of rippling water, we can picture it perfectly on the neck of a sea swept and sun-kissed man. We urge you to have a sniff.

Abercrombie and Fitch First Instinct £30 for 30ml eau de toilette
At Selfridges

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