Roland Mouret describes his first fragrance – Une Amourette

Mischeviously irreverant Etat Libre d’Orange were the fragrance house megastar fashion designer Roland Mouret chose to collaborate with on his first fragrance – Une Amourette.
We went along to a private launch in Mouret’s flagship Mayfair boutique to find out more, and it’s every bit as fabulously naughty as you might hope…
It may not be the first fashion designer/fragrance house collaboration, but it’s definitely the only one we know of where the designer suggests spraying it between your thighs!
Mouret explains: ‘A seductive fragrance – it’s a powerful scent that makes and leaves its mark as you move. You’ll want to wear it at the pulse point between your thighs and as you walk, cross your legs… the warmth and friction unleash an aroma that will capture your attention through the most primitive sense : smell.’
Well, we can’t say we followed this advice at the launch itself (a fragrance ritual probably best undertaken in the privacy of your bedroom, we feel) but it’s a rather compelling suggestion and we may have to try this for ourselves. Courtesans were well known for employing similar scent-seduction tactics in the 18th Century, so perhaps it’s about time we gave it a go.
Roland Mouret say: ‘Infusing the sweet smell of neroli essence with traces of cardamom, this sensual fragrance opens with spicy notes of pink peppercorn, before revealing an earthy undertone of patchouli oil enriched with vanilla, that gives this fragrance a tantalising fin.’
Intrigued? Why not watch the man himself explain more, as Roland Mouret talks about working with Etat Libre d’Orange…


Talking to Roland at the launch, he went on to explain that he wanted Une Amourette to smell like ‘the scent of the other [your lover] on your skin…’ We may have blushed. But what a perfect juxtaposition – the mingling of two people’s warm skin, along with a Cologne and a decadent perfume, in one scent. Mouret also talked about the scent memories of his childhood, growing up in France, the smell of chic people mingling with voluptuous bouquets of flowers and drifts of incense from the churches he attended.
On the more usual pulse point to test perfumes – our eager wrists – then, here’s how it smells:
It begins like a lover’s caress, the sense of entangled sheets and warm skin, unmistakable carnality with indolic white flowers and roses scattered across the bed. Bone dry, the spices make their presense known immediately, with cardamom lingering throughout and a peachy succulence and creamy vanilla peeping above the naughtiness, somehow rendering them all the more provocative, like a glimpse of bare flesh beneath velvet coverings. A cool breeze of iris feels infused with a metallic shimmer, and the opoponax (incense) smooths the way insouciantly for an animalic dry-down of akigalawood that lasts the whole day through.
Roland Mouret Une Amourette by Etat Libre d’Orange from £82 for 50ml eau de parfum
Buy it at rolandmouret.com
Written by Suzy Nightingale

Explore the 'lost' archives of Calvin Klein's Kate Moss photos

Few contemporary fragrances have shaken up the scent world in quite the way Calvin Klein‘s Obsession did in 1985. Youthfully warm, spicy yet layered with waves of freshness, it evoked the heady joy of first love in a style that suggested to the under 30s – this is a perfume for YOU!
Celebrating the reinvention of this contemporary classic in the form of Calvin Klein’s Obsessed, the fragrance has been reinterpreted for both men and women, with a billowing softness of violet leaf, lavender and purple sage for her; grapefruit, pepper and cardamom for him. Both leave intriguing trails of vanilla-y ambrox in the dry-down that we can’t get enough of.

And what better true celebration for the new campaign than to dig through the archives and discover lost footage and the most dreamily beautiful shots of Kate Moss from the original? As Raf Simmons, Chief Creative Officer for Calvin Klein explains, ‘I suppose you could say we were obsessed by Obsession. If one thing summed up Calvin Klein for us visually, it was Mario Sorrenti’s Obsession campaign with Kate Moss. It lived in our heads for so many years and became a touchstone of sensuality… We thought about a scent that could reflect such an idea of memory and desire for today. Of male and female, of the memory of somebody else on your skin.’

A revealing interview with the equally ground-breaking photographer of Obsession, Mario Sorrenti, shows tenderness, passion and talent combined to make not only the scent itself, but the adversiting aesthetic for it, utterly iconic…
What was the creative process like for OBSESSION?
‘It was very natural and instinctive, just Kate and me going off and making pictures. I had a Bolex and my Pentax, and even though we were sent there to work, it felt like we were on vacation. It was personal and intimate.’
What was it like working with Kate at that time? How would you describe your relationship?
‘It was great. We were young and in love and I loved photographing her. When we did Obsession she was 18 and I was 20, just starting out in our lives with no pressure about anything. We were just going off and having fun.’

Why do you think Obsession became such an iconic campaign?
‘I have no idea! I don’t know why it became iconic, it just did. I didn’t really approach it with the intention of taking iconic pictures. We didn’t know what we were going to do. We were just going to make something intimate and beautiful and simple. Looking back, maybe it became iconic because it was honest.
All of a sudden people were going crazy about it. It became very controversial. Some loved it and others hated it. Maybe it was too personal for some. The ones that loved it were mostly our age. It was very intense.’

What is the concept for the Obsessed campaign?
‘It’s about revisiting those pictures and bringing them back as memories. There was a lot of material that hadn’t been used and had never been seen. Hours of 16mm footage. It’s about the old prints, that archive of work, going through old contact sheets, re-editing, discovering new images, you know, reliving that time and those photographs and films.’
How has your creative process changed from then to today?
‘It’s changed a lot. Well, I have more people helping me now—that’s amazing—and it’s much more focused. Back then it was very instinctive. I was still learning a lot about photography, you know, about the art and the craft of it. I was very naïve. I think today I’m much more aware of what I’m doing…’

Calvin Klein Obsessed for Women £35 for 30ml eau de parfum, Calvin Klein Obsessed for Men £45 for 75ml eau de toilette
Buy them at The Perfume Shop
Written by Suzy Nightingale

Perfume bottle auction set to stun… feast your eyes on these antique flacons!

Imagine a room stacked with the most precious perfume bottles in the world – crystal flacons glinting and variously dipped in gold, lavished with gems, painstakingly enamelled or perhaps a revolving perfume carousel. Such visions are not merely scenes torn from Marie Antoinette’s diary; for once a year, perfume lovers, collectors and dealers from around the world gather to not only marvel at the impeccable selection, as you might in a museum’s display; but to bid on them and take them home….

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Having fallen madly in the love with the extremely rare 1928 Parfums de Marcy, trompe l’oeil presentation “Le Bracelet Miraculeux,” – five scents disguised as an art deco bracelet [see above], which sold for $33,000 (a teeny bit out of our price range, sadly…) we knew they would be special – but these are above and beyond.

This year, the Perfume Bottles Auction will take place at 5pm on Friday, May 5th at the Hyatt Regency in Princeton, New Jersey. We’re aware many readers possibly wont be able to make it there in person, but we absolutely guarantee you’ll want to feast your eyes on the sumptuous bottles as we take a look at some of the highlights submitted thus far. The auction catalogue hasn’t even yet been printed, so we were thrilled they were kind enough to get in touch and ask if we’d like a sneak peek.

Well yes. Yes, we would.

The Perfume Bottles Auction is directed by Ken Leach; each year he seeks out the most desirable and unique perfume bottles. This highly prestigious event is the longest running specialty auction of perfume bottles worldwide, and takes place during the annual three-day extravaganza for perfume bottle lovers annual International Perfume Bottles Association convention with the field’s leading dealers featuring thousands of bottles and an internationally recognized auction.
The convention draws together collectors and dealers from around the world, and this year features 250 lots to tempt prospective bidders. Simply put, each item is fabulous and lust-worthy, so it’s hard to pick a favourite, but some of our choices to watch (or bid on, should the fancy take you!) are as follows:

This elaborate French 1820s Charles X Palais Royal perfume carousel made of gilt bronze mounted on an abalone shell with Baccarat cut crystal bottles is estimated to sell between $10,000 and $20,000.
Perfume bottle made by Baccarat in 1926. Made for perfumer Godet for the “Petite Fleur Bleue” fragrance. The crystal bottle is in the shape of a woman’s skirt, while the frost stopper with grey patina perfectly depicts a woman holding flowers. Estimated to sell between $5,000 and $6,000.

Perfume bottle “Gros Fruits” designed by Rene Lalique in 1919 and was available for purchase at Maison Lalique. The detail of plums on the bottle is molded in high relief and colored by grey patina. Estimated to sell between $10,000 to $15,000.
1920s Czechoslovakian “nude dauber” perfume bottle by Heinrich Hoffmann. The bottle is mounted on gilt metal
and decorated with faux jade crystal. The bottle is topped with a frosted
glass medusa medallion. Estimated to sell btw. $5,000-$7,000

UK based collectors and anyone enthralled by the world of fragrance bottle art will be glad to know here is also a UK branch of the organisation, and you can find out more about their activities at ipba-uk.co.uk
Ken Leach is currently accepting consignments for the 2017 auction to be held in Princeton, New Jersey.
Contact: [email protected]
Written by Suzy Nightingale

Sarah Baker fuses art, film & fragrance in a decadent soap opera feast for the senses. Watch the film and smell the perfumes…

London-based artist Sarah Baker is fascinated in the cult of celebrity, depictions of glamour and the extravagent shoulder-pads-at-dawn dramas played out in American soap operas. Though Baker’s career has thus far mainly revolved around making her own films, in to this heady mix of art and film she wanted to weave another layer of storytelling  – this time through the medium of scent.
Working with the prestigious Institute of Art and Olfaction in Los Angeles, Sarah Baker began to develop her own perfume line, collaborating with renowned perfumers, with Baker overseeing production from her East London Studio and the four fragrances finally launching at a decadent art show/party in December. Says Baker, ‘Each perfume is inspired by luxurious fashion motifs that evoke lavish scenes; while gazing at the printed bottles and smelling the perfumes, one could, for instance, be instantaneously transported onto the deck of a yacht in the Mediterranean….’
Sarah Baker Perfumes take us on a journey from the fizzing ozonic freshness of grapefruit and hedoine’s cooling breeze in Greek Keys, to the frankincense, florals and castoreum ferocious animalic growl (underpinned by fuzzy fur) in Leopard. Taking a softer turn, we have milky musk, coconut, vanilla and an ambrox sexiness of bare skin glimpsed in Lace; finishing with the full-on smokiness of open fires, heather-strewn hills, leather, hops and tobacco of Tartan. An eclectic and genuinely evocative collection, the Greek Keys and Leopard were made by perfumer Ashley Eden Kessler; Lace and Tartan by 4160 Tuesdays very own Sarah McCartney. At once enlivening, challenging and comforting – they are all a true feast for the senses.
Sarah Baker Perfumes are currently £60 for 50ml eau de parfum, and available at sarahbakerperfumes.com
The worlds of film, fashion and fragrance are set to collide this Saturday, with the showing of Baker’s 2013 film Impirioso the story of a wealth and fame obsessed fashion heiress who murders her husband when he sells the family fashion business, in the style of an ultra-glam 80s mini tv series.
And vital news for fragrance fanatics – you’ll be able to smell all the perfumes following the film. Sarah Baker explains that, in fact, ‘…Impirioso is actually the artwork which inspired me to make perfumes. It’s not about perfumes at all, it’s about a woman who murders her husband (based on Patrizia Reggiani) . Instead of using Gucci documentary/biopic-style I created a fake fashion brand “Rocco Rosso” and with it the logo and costumes, hats, home wares. It inspired me to finally make a real product, I had always wanted to produce a perfume, and that’s when I started working with Saskia from Institute for Art and Olfaction.’
You can watch the trailer for the film by clicking here
After the screening you’ll be guided across the road to Storefront – the installation where Baker’s perfumes are displayed, for smelling, wine and chats. It all sounds gloriously glamorous, and, even better – tickets for Impirioso are FREE, but booking is required.
The Hat Factory Arts Centre, Luton
Saturday 14 January
4.30pm
Trains run regularly from St Pancras Station and it’s a 1 min walk to the screening from Luton Station.
Written by Suzy Nightingale
 
 

Alford & Hoff No. 3 – the 'every day sexy' niche scent inspired by cranial cement (yes, really!) and Barry Alford's five favourite smells…

The story of Alford & Hoff follows two athlete chums who met at college in America who happened to share a passion for scent and skin care – even though they were mercilessly teased for it in the locker roms – through their incarnation as business entrepreneurs and onto launching their own incredibly successful skin care, luxury fashion and accessories and now fragrance line. Barry Alford told us how their latest scent, No. 3, is ‘every day sexy’, and inspired by a unique (and rather bizarre!) industrial product. Intrigued? We certainly were, and wanted to know his five favourite scents, too. It soon became clear: Alford & Hoff are not your average fragrance house…
As Barry explained, ‘Alford & Hoff is basically a brand that’s about two buddies who were at college together and wanted to start their own gig. We didn’t know what we wanted to do, but we wanted to work together. Eventually we decided on a men’s skincare brand. I know that might seem unlikely, but we were the only two guys in our collegiate football team who were doing all the grooming and getting all the flack. As soon as I saw he had the same fragrances as me – I’m talking Drakkar and Farenheight, here – I knew I was going to be friends with him. I thought, finally, someone else who understands’
Super-savvy, they talked about starting a business together, but ‘…Jefferson [Hoff] went into the financial market on Wall Street. And when we gained success we were both spending more on our products – we just loved them. We still had these dreams of starting a business together, and knew it had to be something we were passionate about. Through my medical contacts I met a plastic surgeon and he helped us brand a male skincare line backed by his expertise and we got into Neiman Marcus on the back of that’
The male grooming market may have moved on in leaps and bounds these days, but Alford & Hoff were way ahead of their time, and that led them into the world of fragrance. ‘I think we were successful because we were two former athletes that were making it okay for guys to take care of themselves. We wanted to venture further and decided to launch a fragrance – which we were always so in to and still were! – and that became our Signature fragrance. It actually started to out perform our skincare line, and when in 2009 the economy crashed we decided to pull back and focus on that. It carried us through. We’ve done a lot of work but now are proud to say in many stores our fragrances are on the shelves next to Tom Ford and John Varvatos, not because of some borrowed glory off the back of another line, but because they’re great fragrances.’
Discussing the fact that for years, men have been under catered-for in fragrance, Barry agreed, saying he felt ‘guys are becoming way more sophisticated, they want more than just a sports splash, a deodorant or something their mom gave them, they want to choose it themselves and they’re hungry for knowledge! And the feedback we get is that more men are after fragrances that not everyone else is wearing. I mean let me give you some statistics. We’re in the top twenty five percent of fragrance brands in stores at the moment based on sales. That’s pretty major for a small, niche company like us!’
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Choosing the right ‘nose’ is essential for any fragrance house, but Barry and Jefferson wanted someone they could have a really close working relationship with. ‘Rodrigo Flores-Roux has done all of our fragrances. We knew how good he was, that he’d worked on so many great brands, but didn’t choose him just for his reputation. We really hit it off, and to have that first fragrance be FiFi nominated in the first year just proved how well it worked! No. 2 was lighter and fresher I guess, perhaps more traditional, more towards the sportier end of the market. But this third one is something really different.’
You can say that again. Having sniffed it – a soaring medley of citrus that quickly deepens to something altogether deeper and sexier – we were astonished to hear that ‘…it’s inspired by days selling medical equipment. I know that sounds completely bizarre but please stay with me!’
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‘I used to spend a lot of time in the operating room, consulting with surgeons during a procedure. 80% of my business was craniotomies, meaning I’d be working with neurosurgeons, and one product in particular was a cranial bone cement. And this putty, when you mix the sodium solution with the powder, it just makes the most beautiful smell. And everyone in every operating theatre I’ve ever been in says the same thing, for over ten years. “Oh my god I love the smell of this stuff!” I mean they gather ’round to smell it. So that’s what we tried to do with this fragrance – tied to metallics and aldehydes and a blend of vetivers’
‘Rodrigo got this bang on, first go. He delivered a masterpiece I think. I know he was just so inspired to be working from such a bizarre inspiration and it really triggered his creativity. I mean, I know industrial has been done in the niche world, but I don’t think anyone has done craniotomal cement before!’
Having learned of their unique inspirations and varied backgrounds, we could only guess that Barry’s five favourite smells (something we’re always intrigued to ask perfume people about) would be equally ecclectic. And we weren’t far wrong…
1. Gasoline – When my mom would go to pump gas I’d stick my head out the window of the car and love the smell! It does something to my throat, but I compare it to what they call the “drag” in fragrance. You know when you get this dry smell and just can’t stop inhaling?
2. Fresh cut grass – It reminds me of my football days, the peak of the season, being surrounded by people I love and having fun.
3. Halloween costumes straight from the packet – Another bizarre one, I know! But it’s just a fantastic smell, freshly unwrapped from the plastic.
4. Scotch tape – Its so unique and different, I’d recognise it anywhere and I guess those kinds of smells are comforting somehow. I think I have a really heightened sense of smell – I pick up on things others don’t.
5. The monsoon season in Arizona – When its rains in late summer after its been so hot in the desert. It’s unbelievable, and it’s sweet. I really want to use that in a fragrance. It’s gorgeous. I guess I’ll have to get Rodrigo out there to smell it for himself!
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Alford & Hoff No. 3 £75 for 100ml eau de toilette
Exclusively at Harrods
Written by Suzy Nightingale

Spin-cycle scents: which perfumes evoke one of life's simplest pleasures…?

What do you think is top of the list of those “simple pleasures” that make people happy? Well, according to a survey BUPA carried out in 2015, a whopping 62% of the British public agreed that slipping into freshly cleaned sheets was their greatest instant mood-booster.
For the just-published Fashion & Fragrance edition of our magazine, The Scented Letter, we travelled to a network of laboratories in the heart of Holland to investigate the secretive world of scented laundry products, tracing the links between fabric conditioners and fine fragrance. Did you know that some of the world’s best perfumers have made detergents, scented your shampoo and kept you shower-fresh in deodorants as well as working on your favourite designer perfume..?
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There’s no doubt about it, the smell of clean fabric is a sensorial joy – from hanging washing in a sunny garden to burying your nose in the sweater of a loved one – the slightly soapy, steamily clean, aldehedic-sparkle of a laundry scent is pretty much guaranteed to soothe the soul. The perfume world has ‘cottoned on’ and now you can spritz that sunshine-y happiness the whole day long. The Library of Fragrance always have their fingers on the pulse of creating wearable, layerable true-to-life scents evoking some of our all-time favourite smells, so of course they have a duo of sumptuously fresh fabric-scented Colognes that somehow manage to bottle not only the exact smell of clean laundry, but the ‘texture’ of the fabric itself. Genius!
fresh-laundry

‘This is simply the cleanest, most comfortable scent imaginable. Our Fresh Laundry fragrance captures that moment when just-washed bed sheets are pulled straight from the tumble dryer and you just can’t resist hugging them right up to your nose, and breathing in their warm aroma. As with those moments, this scent is like a reassuring hug that reminds you of home…’

The Library of Fragrance Fresh Laundy £15 for 30ml Cologne
Buy it at Boots
clean-sheets
The Library of Fragrance Clean Sheets £15 for 30ml Cologne
Buy it at Boots
Written by Suzy Nightingale

Softly (scented) does it: Bamford's Knitwear Wash is cashmere, bottled…

Fashion and fragrance go hand in [scented] glove, and with super models strutting their stuff on the catwalks of London Fashion Week, our thoughts turn the array of beautiful fabrics on display. Us being us, of course we want everything to smell fabulous – and our just-published Fashion & Fragrance edition of The Scented Letter magazine features an in-depth sniff into the secretive world of fabric conditoners and the perfumers who work on them.
But we didn’t want to stop there. Not everyone likes washing in a machine – particularly those luxuriously delicate hand-wash only fabrics that require a bit of tender loving care, and the sensorial delight of slipping them on is further heightened by the scent of the washing liquid ‘matching’ our perception of what the particular fabric should smell of. So what does wool smell like to you…?
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Fabric care products for hand washing clothes – particularly those aimed at the cashmere and silk market – tend on the whole to be far more delicately fragranced. Indeed, you may have seen ‘cashmere’ listed as a note in many perfumes. But what does it smell of? The untreated wool alone is certainly not what we may dream of when imagining burying our faces in kitten-soft materials, and in fine perfumery each perfumer may compose their own interpretation within an accord to create the smell of fluffy luxury.
Within this market, organic and natural brands thrive, with many highlighting the purity of their products and selling them alongside their body and skincare lines. The organic brand Bamford sell beauty products along with knitwear and cotton clothing, and we asked why they decided to develop their own knitwear wash, soothingly fragranced with cedar extract (which really does smell as you imagine cashmere should!)
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As Merchandise Director Karen Leck explained: ‘It encourages you to wash knitwear by hand, which is the very best way to care for it. We chose not to use a strongly scented wash as they can be too overpowering and fragrance is very personal. Knitwear is an emotional purchase, it’s our best-selling category – most of us have a favourite sweater – they’re comforting as well as comfortable and the scent adds to the whole sensual experience of natural fibres against the skin. I also use a Bamford Pebble Soap in my knitwear drawers, as it gives just enough natural fragrance to personalise my sweaters.’
Bamford Knitwear Wash £15 for 350ml
See bamford.co.uk for stockists
Written by Suzy Nightingale

Zadig & Voltaire's fashion-forward fragrances have just one rule: be yourself, completely…

Parisians do that chic-but-edgy rock ‘n roll thing so insouciantly it must be in their very DNA, and the Paris-based fashion house of uber cool Zadig & Voltaire embody the concept of easy luxury every single day. And now you can, too, with the brand’s This is Her! and This is Him! fragrances enticing you to embrace modernity and break the mould – and if all that sounds like a lot of hard work, then we say simply relax while smelling distinctively sublime…
French designer Thierry Gillier was inspired by the iconic revolutionary philosopher of the Enlightenment, Voltaire, and his protagonist hero Zadig, to create his grunge-chic label, and being a scent obsessive it seemed only natural to have that ethos embodied in fragrant form. Explains Gillier:
‘I can’t imagine a life without fragrance. I like when it leaves a trail, asserts a personality. It’s an alchemy between you and someone else…’
Watch the ad campaign right here – read our review (below) and then run to sniff for yourselves. You can thank us later…

With arty looking bottles seemingly hewn from granite, the ‘jagged’ edges actually fit together in perfect harmony. And the scents? This is Her! imagines a free-spirited punk princess dressed in sensuous silk and cashmere, the woody-gourmand notes of chestnut and sandalwood buoyed by a burst of pink pepper in the top notes and sweet jasmine sighing softly at the heart.
We must admit that we swooned quite a bit over This is Him! While perhaps not being the target market of “…a powerful gentleman of rock, complete with a leather look”, we urge other women to try this on their skin, too, as the pepper and grapefruit zip almost immediately into an irresistible swirl of soft incense and salty vanilla – a definite wrist-sniffer, and the boys can go sulk because we’re not sharing this one, either.
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Zadig & Voltaire This is Her! from £38 for 30ml eau de parfum
Zadig & Voltaire This is Him! from £36 for 30ml eau de toilette
Buy them at Debenhams
Written by Suzy Nightingale

My Burberry Black will be steaming up SnapChat – TONIGHT (Tuesday 23rd) at 6pm! (And see the sultry video right here…)

Burberry’s ground-breaking campaign for their brand new female fragrance, My Burberry Black, is exclusively launching today at 6pm, and by all accounts things are set to get rather steamy…
Burberry say: ‘A first for the brand, Lily James will takeover Burberry’s Snapchat account today, culminating with the reveal of the TV and print campaign across multiple platforms. Furthermore, marking the brand’s first sponsored Snapchat lens, a My Burberry Black lens – created to immerse users into the aesthetic of the campaign – will run for 24 hours from (Tuesday) 23rd August. The lens opens with an interactive scene of the user under an umbrella, sheltered from a rainstorm. The user is then prompted to ‘blow a kiss’, triggering a beauty filter which adds a beautifying golden light to the images.’
Legendary photographer Mario Testino shot the campaign, under the creative direction of Chief Creative and Chief Executive Officer Christopher Bailey – and featuring British actress Lily James in her first ever global advertising campaign.
Lily James follows hot on the fashionable heels of more seasoned Brit super-stars Kate Moss and Cara Delevingne as the current faces of My Burberry. With a soundtrack by British singer-songwriter Duffy, performing ‘I Put A Spell On You’ – you’re absolutely bound to be bewitched. Watch the just-released video right here…

And as for the fragrance?

My Burberry Black – an intense and sensual interpretation of the iconic fragrance My Burberry. Created by Chief Creative and Chief Executive Officer, Christopher Bailey, in collaboration with renowned perfumer Francis Kurkdjian, the fragrance is inspired by the black Burberry Heritage trench coat.
Capturing the essence of a London garden at dusk, My Burberry Black fuses the scent of sun-drenched jasmine flower and peach nectar with the sensual touch of candied rose. The fragrance settles with notes of amber patchouli for an intense and memorable base.’
With such heritage and contemporary appeal hand-in-hand, it’s got us actively looking forward to Summer showers and perhaps some steamy windows…

Written by Suzy Nightingale
[©Copyright Burberry/Mario Testino for campaign image and ©Copyright Burberry for all other images]

Abercrombie & Fitch break the mould with new men’s launch First Instinct

Abercrombie and Fitch have been a brand synonymous with gorgeous boys, polo shirts, muscly abs and horse riding, but not any more. To go with a brand new look they have in store, all slick shirts and modern cuts, they’ve released a new fougère fragrance for men, First Instinct.

Inspired by the fearless male, perfumer Phillipe Romano created First Instinct with the hopes of blending a contemporary fragrance that took the fresh facets of fougère scents and combined them with the warmth of orientals. And what he produced does just that.

First off, it breaks the mould with an unusual top note of melon; fruity notes are uncommon in male fragrances, and with good reason, but this melon blends beautifully with a gin and tonic accord to make for a sparkling and refreshing opening. Clean and crisp on the nose.

Moving on to an inviting heart of green and slightly aqueous violet leaves, there’s a touch of citrus that adds evermore to the freshness of the whole affair, it later trails off with a spicy but soft black pepper. The base is rounded off sweetly with cashmere woods, warm and rich amber, and sueded musk.

Housed in a sleek textured glass bottle that gives the affect of rippling water, we can picture it perfectly on the neck of a sea swept and sun-kissed man. We urge you to have a sniff.

Abercrombie and Fitch First Instinct £30 for 30ml eau de toilette
At Selfridges

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