Scenting The Sandman

The Sandman is currently Netflix’s number one show – topping the trending and most-streamed charts, delighting the majority of fans of the original comic books (an occurence so rare even Neil Gaiman surely couldn’t have dreamed it) and reviving the shrivelled black hearts of mostly-ex-goths (such as myself) the world over. There’s a cultural significance to this resurgence of the Sci-Fi / Fantasy genre taking over new generations, a yearning for other worlds, for escapism. Seeing as the most instantaneous escape route is through our sense of smell – it being directly plugged into our limbic sytem, the part of our brain associated with memories, emotions and survival intincts – it seemed only natural to continue our series of perfume pairings with a spolier-free scenting of The Sandman

To truly do justice to the multiverse intricacies of The Sandman storyline(s) would take many more thousands of words than I have room for here, so for those of you not familiar with either the comic book series or the Netflix adaptation, I would suggest you just start watching or reading, along with a perusal of The Sandman Wiki on if you want to explore more. Basically put, in the Wiki’s words:

‘When Dream is unexpectedly captured and held prisoner for a century, his absence sets off a series of events that will change both the dreaming and waking worlds forever. To restore order, Dream must journey across different worlds and timelines to mend the mistakes he’s made during his vast existence, revisiting old friends and foes, and meeting new entities — both cosmic and human — along the way.’

I would suggest for full immersion, you should burrow down various rabbit holes of your own, The Sandman has always been a springboard for further research and I promise your time will be well-rewarded.


Before we get to the wafting of various fragrant suggestions, I should address the fact that, on first hearing a live-action adaptation of Neil Gaiman’s Sandman comics was being made, I shrank like a salted slug.





For me, and countless others like me, these weren’t merely comic books or entertaining tales cleverly told, they were part of what made me who I am. That sounds increbibly melodramatic, but from being enthralled by the stories, venturing in various dusty comic book shops around the country and causing a sensation in some (a GIRL had crossed the threshold), through to following the threads of literature, metaphysical mythology, philosophy and history woven throughout; they proved transformational.

With every newly published edition, an increasing passion for gaining goth attire that might be accquired from boutiques within the vicinity of Tunbridge Wells (no mean feat), lashing on liberal layers of black eyeliner and a quest to burrow down the endless rabbit holes of research burned within my soul. I hold Neil Gaiman and the artists he collaborated with at least partially responsible for constructing the weirdo that sits before you, typing this.





So yes, along with everyone who’s ever endured the prospect of a favourite book ‘coming to a screen near you’, I shrank, somewhat aghast the televisual types might RUIN it. And by ‘ruin’ of course I mean not do it exactly as I never even knew I wanted.

I should have known better.

With Neil Gaimain himself firmly at the helm of the adaptation as Executive Producer, his creative fingers involved in every pie – casting, writing, filmography; hell, he might even have personally coiffured the actors’ hair for all I know (in fact that was veteran makeup and hair designer Graham Johnston, but you get what I mean) – the first two main Sandman storylines, Preludes & Nocturnes and The Doll’s House, have been intricately merged to form a single, breathtaking story. Due to the myriad complexities of entwining two full stories, and the often abstract, metaphysical way those stories are told, of course some changes had to be made, but the true spirit, the unique aesthetic, is unmistakably omnipresent and seeing the characters on the screen feels like meeting dear old friends again.


30th Anniversary editions of Neil Gaiman's The Sandman comics
30th Anniversary editions of DC Comics The Sandman



Now, if you’ve got this far, well done, and thank you for indulging this intermingling of my interests. But you might be wondering what the point is of matching perfumes to anything, let alone a TV show. It is this: fragrance is famously an invisible entity that’s tricky to convey in any format to someone who’s not yet smelled it for themselves. You must navigate the emotional maze of instinctively cultural and personal associations while attempting to clearly explain the concept without merely relying on a list of fragrance notes – which is as useless as a shopping list is to tasting the finished meal, or the names of paints are to understanding the deeper meaning an artist is hoping to project. In writing it becomes trickier still, the fact being there are no words ascribed exclusively for smells (other than negative connotations) in the English language. A bit of a stumper for writer and reader alike, then.

So, we fragrance journalists grasp at allusions and similies – colours, textures, tastes, places and people to conjure the spirit of scent in your imagination. Not exactly as though it had just been sprayed in front of you, more like you’d just woken from a dream in which it figured, and the scent of it still lingered on waking, like motes of dream dust glinting in the first golden fingers of dawn.

For painting a lyrical portrait of a fragrance, focussing on people (or, in this case, beings) to liken them to can be incredibly useful because just as we might feel beckoned by a particular character in a book or on screen, matching a fragrance to that character can help us understand something of the perfume’s own personality. It’s a shortcut to a common understanding. Each fragrance has, I believe, a scented soul, if you will, which means we can immediately feel at one with it or, conversely, borrow a perfumed persona utterly unlike our own to wear as a cloak of concealment or a shield of bravery as required.

The characters in The Sandman are perfectly suited for perfume-pairing, in my (admittedly weird, geeky) opinion, so I’ve attempted to do that with some of the cast here; but even if you’re not already a fan, I hope at least one of the following will beckon to you…





Lord Morpheus, Dream of the Endless (played by Tom Sturridge) – edeniste, Dream Lifeboost®

With the world on his shoulders as he poetically mopes his way through centuries of catastrophies, it’s definitely time for ol’ Morph to soak up the soothing nuances of this aromatic herbal musk. The house worked with neuroscientists and two of the world’s top perfumers – Aurelien Guichard and Jérôme di Marino – to ensure the perfume ingredients properly hit the spot. Spanish labdanum essence reminds you of warm skin and cuddles (which he could probably do with) snuggled in the softest white musks evoking that feeling of sinking into a plumptious feather bed. Promising to ‘foster peaceful dreams’ and advising the wearer to ‘open yourself to a pure, soothing vision of the world surrounding you, and let go’ he should probably have it in an IV drip. FYI: You can read more about this revolutionary wellbeing brand on our page dedicated to edeniste.

£68 for 30ml essense active




Death (Played by Kirby-Howell Baptiste) – Papillon, Anubis

Usually personified as some tall dude in a medieval hoodie who’s either ominously looming about the place or playing chess, Gaiman’s Death is rather lovely. Sweet-natured and caring, with a perceptive understanding of human nature, she carefully eases poor souls into her realm when she can and is the much-needed counterpart to her younger brother’s perplexed moping. This fragrance would suit her wonderfully – being inspired by the Egyptian God of the afterlife, Anubis ’embodies the sacred mysteries of Ancient Egypt’ with sultry swags of jasmine enrobed in rich suede and smouldering swathes of woody incense. Rippled with the ambered hay-like notes of immortelle, speckled with pink lotus and saffron, it’s a scent that leaves you feeling sheerly veiled in magnificent mysteries.

£145 for 50ml eau de parfum




Desire (Played by Mason Alexander Park) – Memoize London, Black Avaritia

The twin of Despair, Desire is irresistibly glamorous with a streak as cruel as they are beautiful. You might say they have ‘issues’ (more issues than Vogue, darling). Riddled with something of a younger-sibling complex, revelling in their complexities, even; Desire often attempts to meddle in Dream’s affairs for their own gain. You might want to dislike them, but there’s something that speaks to the lust in our souls that cannot help but fall in love. True sensorialists will adore revelling in their own decadence with this scent, then – a perfumed plunge into ‘the essence of indulging all of your wants and needs in abundance.’ With a honeyed grapefruit warmth that doesn’t feel so much sun-kissed as full on snogged with tongues, the sumptuous violet / oudh smokiness twists into an addictive woody vanilla base that will have you yearning for more, more, MORE.

£377 for 100ml extrait de parfum or try in the Dark Discovery Set for £59




Despair (Played by Donna Preston) – Contradictions in ILK, Devious

The twin of Desire, we don’t get to see a huge amount of Despair in this first season, much of their time being spent marvelling at humans at the end of their tether. Extremely close to Desire, the two spend much time scheming against their elder brother (poor Morpheus). There’s a fabulously seductive urge to lean into one of our darkest depths within this scent – a hugely liberating invitation to ‘delve into the forbidden thoughts that whirr silently without sensor.’ Drowsily lulling the senses with a boozy cherry liqueur, the sweetness is stirred through with bitter almond and a dry hiss of spices – nutmeg and cardamom seguing into sticky vanilla beans, nutty tonka and creamy sandalwood. I imagine wearing this while reclining on a chaise in a boudoir, reading tear-stained love letters tied in frayed, scarlet velvet ribbons and delighting in my own sulkiness.

£125 for 50ml extrait de parfum or try in their Discovery Set for £48




Lucienne (Played by Vivienne Acheampong) – The Perfumer’s Story, Old Books

Chief librarian, guardian of The Dreaming and perhaps the most trusted confidant of Dream himself, Lucienne has rather more responsibilities than issuing fines for late returns. A reminder of how useful librarians can be – and how vital libraries are to the human soul – anyone who proudly counts themselves a bibliophile or even (*whispers cautiously*) a book-sniffer, should immediately file this fragrance under Most Wanted. Hushed incense curls through motes of dust dancing on hazy, sepia-toned memories, as properly earthy patchouli, amber-veined vetivert and cooling cedar slowly evanesce. It speaks to those who relish nothing more than rifling the depths of slightly dank basements filled with ancient manuscripts, of climbing Edwardian wooden steps (the ones that slide) and finding the whole experience deliciously, subversively sexy, somehow.

£95 for 30ml eau de parfum




Lucifer Morningstar (Played by Gwendoline Christie) – Robert Piguet, Bandit

User reviews of Bandit online range from ‘a bit scary’ to ‘a beastly mechanical terror.’ I kind of get what they’re saying – this leather and smoke scent is like wearing a whip’s kiss. It hisses at you, all airy aldehydes popping in the manner of a shaken Champagne bottle, darkness and light personified as burned rubber and the hot, greased chains from a motorbike suddenly unravel to reveal preternaturally pristine white flowers. Hugely sophisticated yet beguilingly unsettling, one can only imagine the gasps of terror when this was first launched in 1944; it’s one for outcasts, those with a reputation that precedes them, and who’d like their perfume to as well. If you’re not aware of Germaine Cellier, the deliberately devilish perfumer who composed it – look her up. She would have approved this pairing. It can be tricky to source the original, so for those less overtly Luciferian, try the newer Bandit Suprême, which glowers less gloatingly.

£165 for 100ml eau de parfum




Johanna Constantine (Played by Jenna Coleman) – Eris Parfums, Scorpio Rising 

Swaggering with all the sass one would expect of Johanna, a dry smouldering of spices sizzles to an ambery explosion of incense, smoke, and leather. ‘Like the astrological sign it’s inspired by,’ they say, it’s ‘beautiful but dangerous, magnetic but formidable.’ Dangerously spellbinding, this scent feels like it grants you extra powers, which Ms Constantine will certainly need on her chosen career path as necromancer and demonologist for hire. If you’re casting out otherworldly entities and dealing with Morpheus’s moody mumblings as a day (or night) job, you’d certainly require something emboldening to the soul. This fragrance does the deed in a bewitching performance that radiates ravishingly for hours. 

£138 for 50ml extrait de parfum




John Dee (played by David Thewlis) – Calvin Klein Eternity for Men

John Dee unwittingly echoes the bleak words of Larkin’s This Be the Verse, ‘They f**k you up, your mum and dad. / They may not mean to, but they do. / They fill you with the faults they had / And add some extra, just for you.’ I feel he should cleave to the comfort of a scent that’s become a timeless classic since its launch in the 90s. A soapy froth of lavender, lemon and lily of the valley becomes sharper as it grows, a harder, metallic egde slicing through the cleanliness via the piquancy of juniper and geranium, while the base is wreathed in white floral notes – lily, jasmine, orange blossom, which ‘reject the notion of love as nothing more than whirlwind romance, choosing to focus instead on the timeless power of eternal commitment.’ Though Dee might want to reflect on that phrase and consider chasing its more romantic notions rather than an overhwhelming obsessiveness (I nearly chose Klein’s Obsession as an alternative), there’s no doubt it’s a scent you’ll want to keep going back to.

£39.99 for 100ml eau de toilette




The Corinthian (Played by Boyd Holbrook) – Serges Lutens, Dent de Lait

You know those people who can assume the expression of slightly alluring approachability by smiling with their eyes in selfies (‘smizing’ as Tyra Banks memorably put it in America’s Next Top Model)? Well, meet the ultimate smizer: The Corinthian. The problem of scenting him was solved on remembering this little number. It’s suitably charming at first, a toothsome softness recalling happy childhood memories of eating a paper bag full of milk chews from the newsagents. But then, there’s a creeping realisation of the name’s true meaning as it settles on the skin. Translating as ‘milk tooth’, its inspiration, says Lutens, was the memory of a child losing its first tooth. Yes indeed. And if that concept disturbs you, don’t watch the campaign video. Fusing the electric crackle of aldehydes with almond milk and incense, right at the end there’s a metallic sharpness you can’t quite place. But don’t worry, it’s not your teeth The Corinthian is after. He’s all about the eye contact…

£110 for 50ml eau de parfum




Cain (Played by Sanjeev Bhaskar) – Boy Smells, Tantrum

Most siblings have felt the urge to murder each other at least once a week, it seems, but Cain notoriously (and repeatedly) scratches that particular itch. Residing in a darling little cottage with said sibling in the Dream Realm, he’s not without his niceties – a softer side revealed in his love for their pet gargoyle – so something with an edginess that nevertheless manages to be secretly lovely is called for. Bring on Boy Smells fittingly named Tantrum, which is better behaved than the name suggests, but still strikes out with a punch of peppercorn splintering the woodiness of cedar. There’s oodles of grounding vetiver infusing the base, thank goodness, as senses are further soothed by the addition of powery orris. Embracing the ethos of ‘better out than in’ might not always be advisable, but I say spray this one with abandon.

£105 for 65ml eau de parfum




Abel (Played by Asim Chaudry) – Bruno Fazzolari, Corpse Reviver 

Created by perfumer and synesthetic artist Fazzolari, this ominous-sounding but actually utterly delicious scent was created as an addictive antidote to rouse the hungover back to the land of the living. Rather fitting, then, for poor, frequently buried Abel, who could do with some instant reanimation on a regular basis. Rosemary-flecked blood orange and a welcome shot of warming whiskey awaken the forest-y shadows of cypress, while a fragrant feast of dark chocolate and the salty, animalic purr of civet are swirled through the calming creaminess of vanilla. I feel this would infintely appeal to his sweet tooth (he’s fond of a reviving cuppa with a side of cake to calm his nerves, after all), and really a fabulous fragrance is the very least of what he deserves.

From £8.50 for a sample vial eau de parfum




Matthew the Raven (Voiced by Patton Oswalt) – 4160 Tuesdays, Court of Ravens 

Matthew is Dream’s emissary and can travel between worlds as a handy observer / advisor. Not that Morpheus listens to him as often as he should. Matthew is a wittily sarcastic cynic, as well he might be, having once been human and, as the Sandman Wikki explains, ‘had a car accident and is tricked into being possessed by his wife’s evil shapeshifting uncle.’ Well these things happen, and because he dies in the dreaming he becomes part of that world. Why, apart from the name, is this his signature scent? It’s got all the dryness of a Chypré’s oakmoss mixed with singed rose petals and incense, to which perfumer Sarah McCartney added Yakima peppermint, French lavender, cumin and pink grapefruit: ‘To bring glossy black glints of ravens’ wings, shining as they catch the light.’ A handsome devil, and knows it. 

£40 for 15ml eau de parfum


[Addendum]: I wrestled with including Roderick Burgess – the embodiment of ‘be careful what you wish for’ – in this, because his story is central to the first few episodes, and the decisions he makes are central to, well, everything. But for the sake of completeness, instead of describing his character and risk spoilering (which should be reclassified as a cardinal sin), and because a friend on social media asked what my pairing would have been for him and I immediately knew; I shall add my answer here in full:




Roderick Burgess (Played by Charles Dance) – Commes Des Carçon, Series 3 Incense Avignon

I would choose Commes des Garçon Series 3 Avignon for Roderick Burgess. There are lots of other options, but my mind kept circling back to this. It’s actually based on Catholicism, the ‘bells and smells’ parts, but like much of what Burgess does – it’s a cleaving, amidst the darkness, for comfort. For certainty. Avignon is old, cold incense. It’s snuffed candles and dusty cellars. It’s charred church pews and chalk circles, a trembling silence that throbs through the centuries.

£56 for 50ml eau de toilette

Written by Suzy Nightingale


[All images of The Sandman characters are ©Netflix.]

Silent Flowers & Fragrant Fantasies

Despite centuries of acquired knowledge, the symbiosis of perfume ingredient processing skills with the artful touch of the perfumer’s alchemy, some flowers remain frustratingly ‘silent’ – their fragrance impossible to extract through traditional methods such as enfleurage (the labour-intensive process of placing trays of scented petals in wax to capture their often capricious perfumed oils).

Other blooms are disappointingly ‘mute’, with no scent at all, instead enticing pollinators with pulsating light shows akin to something from a laser-powered party night in Ibiza. Scientists may have only recently discovered this disco of seduction, but these nanoscale ‘come hither’ halos around petals – irridescent patterns acting as landing lights, tailored to the colour spectrum of the insect they hope to entice – have presumably existed since the very first flower fluffed out its petticoats and invited onlookers to sample its wares. Which is all very well, but very few things are quite as keen as the disappointment of burying your nose in a glorious bloom, breathing deeply and getting… nothing. Nada. Not a hint of a scent.



Synthetic vs Natural

In a world where we unintentionally anthropomorphise everything – giving ‘faces’ to clouds, rock formations, plug sockets and street signs alike – is it any wonder we eventually must dream up fragrant fantasies to form a hypotic hook and fill the gap that nature left? Luckily, with the help of modern methods, some flowers can now be coaxed, captured and reconstructed for us to to enjoy; while others with no scent at all can conjured due to the magic of synthesis. Discussing how perfumers walk the fine line between ‘natural’ and ‘synthetic’, a report in Chemical & Engineering News celebrates the fact that:



‘Thanks to synthetic chemistry, fragrance lovers can enjoy all the best scents that nature can provide and many that nature cannot. Perfumers work their invisible art by carefully selecting from a palette of thousands of compounds, of which only a small fraction are from natural sources.’



Various organisations and people have recently clambered on the wobbly bandwaggon that is the ‘clean’ brigade: claiming that ‘all chemicals are bad.’ Which is terrible news for those of us who require oxygen, like to eat apples or drink water – all of which (along with pretty much everything in the known universe, including you) is made from ‘chemicals’.  What they mean, of course, is manmade chemicals or synthetic aroma molecules. But these have revolutionised perfumery since their discovery in the 1800s – they can add structure, longevity and the feeling of a finished fragrance, as well as often being more sustainable, environmentally friendly and, crucially, safer for the skin than their ‘all natural’ chemical counterparts.



These synthetic fragrance ingredients can be seen as the equivalent of granting a voice to those frustratingly silent flowers, conjuring new and unique smells undreamed of even in nature, and in the hands of a perfumer, equivalent to gifting never-before-heard notes to a musician, or aquiring never-seen colours to an artist.

What’s more, these miraculous molecules are heavily regulated, for the protection of health and environment; in 1973, the International Fragrance Association being created to implement a code of good practices around all scented products. IFRA is in charge of controlling these materials the perfume industry utilises, and their strict controls over safe use mean that out of around 2000 new aroma molecules emerging from laboratories every year, only ten will eventually breakthrough the rigorious testing procedure and make their way into perfumes.


Frédéric Malle: ‘Interesting perfumery really started at the end of the 19th century, because there were some synthetics available. Perfumery as we know it today has big doses of synthetic, and furthermore, if you want to recreate nature you need synthetic.  The name, Synthetic Jungle, is a way of opening the debate, I love nature, it needs to be preserved, don’t get me wriong; but this idea that everything from nature is great and everything from man is awful is a new kind of facism.’


‘Headspace Technology’ in action [photo via CNN blog]



How do you synthesise a molecule?

Chemists isolate the fragrant compounds present in an ingredient, purify them and determine their molecular structure. When the molecules have been identified, they can go through a process of fractionation – separating their essences, distilling via differing boiling points – which enables them to discover smells completely different to the original ingredient, hidden deep within their DNA: ‘Geraniol’, distilled from lemongrass but smelling distinctly rose-like, was discovered via this technique.

Scientists can also use Headspace Technology (which fragrance expert Nick Gilbert writes so brilliantly about for CNN’s blog), but bascially involves covering an ingredient in a glass bell jar filled with sensors, filling it with a neutral gas and analysing its compounds so it can be exactly recreated for a perfumer to use. This method means the scent of those plants that cannot be naturally extracted can be captured, along with a wide expanse such as an entire forest, the smell of the sea, or a thunderstorm, bottled.

Fact is, synthetics are just as much a part of perfumery’s past as they are a key to the fragrance industry’s exciting future. Of course natural ingredients have their place, and hopefully always will (climate-change and world economies allowing), most perfumers agree that it’s the mix of natural and synthetic ingredients that most ignite their imaginations; and entirely natural fine fragrances are still very rare – despite what the ‘green washing’ gang will imply: beware  deliberately sly phrases like ‘with natural ingredients’, or ‘chemical free’ – accounting for around 5% of the market. As we hold our breath and await as-yet unimaginable scientific discoveries being distilled into our scents, let’s take a sniff at some of the fragrances already awakening those ‘Silent Flowers’ and daring us to dream…


Inspired by Vincent Van Gogh’s vibrant strokes, the painterly pairing of bright, zesty bergamot and luscious mandarin burst into bloom with a tingle of amber, plum blossom and a dusting of orris powder. Deliciously optimistic.
From £25 for 10ml eau de parfum




Elizabeth Arden Sunflowers
Fetch your finest broderie anglaise frock and sashay to a field of those slowly swaying flowers. Pure sunshine refracted through sparkling citrus, ice cold melon, ripe peach and luminescent jasmine on a mossy bed of nostalgia.
£24 for 100ml eau de toilette

A theatrical side-step from the name conjures white flowers, a bouquet of trembling snowdrops pulled from a magician’s hat and lasciviously thrust into the ample bosom of an incense-y imagined black tulip and chocolate smothered plum.
From £30 for 30ml eau de parfum





Frolic awhile in this emblematic flower, travelling to Amsterdam’s floating Bloemenmarkt. Swagged with tumbling ivy, freshened by freesia, shady woodland violet nestles beneath languid jasmine and an amorous fluff of musk.



Poppies kissed by a cosmetic-y powder, motes of soft muskiness floating on the breeze to a somnambulous stage that’s sweetly balsamic. Light as a feather yet comforting as a weighted blanket, it’s a beautiful perfumed paradox.
[Psst! This stunning collector’s edition, showcasing a 200-year-old Japanese art form, is limited in number]
£67 for 50ml eau de parfum




An historic, poignant reverie reimagined in 2017 – a wooden box that once held spices now conceals bundles of love letters. Sunlight pierces the simmering lemon studded with pink pepper, sweet orange blossom swagging soft jasmine.
£117 for 100ml eau de toilette





Effervescent lemons and Calabrian bergamot gleam into the powdered, lipstick-y heart. Snuggled on a base of supple, buttery leather, imagine aftertoon tea on a terrace, Earl Grey spilled on a Birkin bag; and you’re halfway to paradise.
£95 for 30ml Cologne absolue



Beloved as a symbol of purity and eternal love, in the Far East winter is punctuated by the ritual of a bright, perfumed bath filled with bobbing citrus fruits. Creamy magnolia, icy clary sage and the tea-like scent of camelia beckon spring.
From £90 for 20ml eau de parfum



Brimming with piquant blackberries, a wander through a dappled woodland of jasmine, bluebell, and lily of the valley leads to a sunlit glade with a washing line of crisp, air-dried linen and peachy peony petals dancing in the breeze.
From £5.00 for 50ml eau de toilette



Snapped stalks, peculiarly ethereal yet pungunt hyacinth and the fleshy, orange flower / melon-like clarity of cyclamen are hiding beneath a cloak of early morning mist. Pierced by dawn’s break: a carpet of bluebells shivers awake.
£115 for 100ml eau de toilette



The allure of purity – a flower celebrating fresh starts, new loves – becomes an alchemist’s anamoly (the ‘simple’ scent coaxed, in fact, from a composition of ‘over 250 perfume oils.’ ) Dynamically dewy, optimistically green, utterly timeless.
£80 for 100ml eau de toilette



Frédéric Malle Synthetic Jungle
Bravely slashing through lush leaves (and preconceptions) a furry beast lurks. Startling blackcurrant verdancy stalked by ferality. Says Frédéric: ‘When Anne [Flipo] added the lily of the valley it was a huge turning point, it was the key.’
From £38 for 10ml eau de parfum


Written by Suzy Nightingale

Spritz the new BRITNEY SPEARS with Pride

It’s over a decade since pop superstar Britney Spears launched her fragrance fantasy BRITNEY SPEARS™, with the scent winning many more fans than simply those who happened to love Britney already. Fantasy became a global best-seller, and we happen to know a number of perfumistas who happily wear the original alongside their wardrobe of niche and high-end fragrances.

This summer an exclusive PRIDE Edition has been launched in the UK, to celebrate and support the LGBTQ community that Britney herself has proved a longtime ally and supporter of. In recognition of her efforts and the love she’s shown the community, earlier this year, Spears received the 2018 Vanguard Award at the 29th Annual GLAAD Media Awards in Los Angeles. The Award ‘…recognises media professionals who have made a significant difference in promoting equality and acceptance of LGBTQ people.’

On sale exclusively in Superdrug until 24th July (or until stocks last), for every specially marked Pride Edition fantasy BRITNEY SPEARS™ sold, £1 will be donated to GLAAD, the LGBTQ media advocacy non‐profit organisation.

‘GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love.’

For those of you yet to try fantasy BRITNEY SPEARS™, it’s described as ‘a magic love potion of sweet temptation’ – think lusciously juicy fruits like red lychee, golden quince and kiwi laced with a deliciously addictive cupcake accord, topped with creamy white chocolate and sprinkled with jasmine petals and orchid. The dry down reaveals a wisp of powdered orris root (from the iris flower) and finally a softly musky, woody trail.

fantasy BRITNEY SPEARS™ Pride Edition £40 for 100ml eau de parfum (Psst! Currently on offer at £20 as an introductory price!)

Buy it exclusively in Superdrug stores nationwide until 24th July (or until stocks last).

Written by Suzy Nightingale

PS Spears fans will be beside themselves with excitement to hear that Britney will also be bringing her award-winning Piece of Me show to select cities across the US, Europe and the UK this summer, including 4th August in Brighton at Brighton Pride. But in the meantime, you get to feel GLAAD all over by buying the Pride Edition – proudly wearing your support in fragrant form.