Experimental Perfume Club’s bespoke fragrance space at Selfridges

Experimental Perfume Club have launched a LAYERS pop-up lab at Selfridges, London, where customers can now design their own bespoke fragrance from almost endless combinations and have it blended instore, just for them! It’s one space, but with two scent experiences – and it’s shaping the future of fragrance as we know it…


The Formula Library

How it works: ‘Create individual blends using our six LAYERS Eau de Parfums in multiple combinations, you can compose over 50,000 unique, personalised fragrances. Our LAYERS App features an in-house algorithm which enables us to understand your personal tastes, before recommending 3 possible formulae that match your unique olfactory profile. You can either choose your favourite blend from the shortlisted selection or customise the fragrance further with the help of our Fragrance Curator. Once you choose your final blend, our Fragrance Curator will formulate your unique fragrance in front of you. And, for the ultimate bespoke touch, you can choose a name for your fragrance and a personalised label for your 50ml bottle.’


The Refill Fountain

How it works: ‘Being eco-conscious has always been at the heart of what we do and we strive to source and manufacture responsibly. Our goal is to reduce unnecessary packaging and waste and enable loyal consumers to reuse their packaging again and again. Our first refill service will be available exclusively at the LAYERS lab at Selfridges, London. A place where you can reduce your carbon footprint by bringing back a bottle of your empty 50ml fragrance to be refilled for a reduced price. Looking after both your pennies and the planet.’



Emmanuelle Moeglin, founder and perfumer of Experimental Perfume Club, said: ‘We love to provide unique olfactory experiences for consumers who are becoming more and more invested in what goes into their products. The LAYERS pop-up lab will take our bespoke perfumery offering to the next level with more formula choice than ever before where customers will be guided in creating their own bespoke fragrance. We are also proud to be a company striving for sustainability with our perfume refills, and are one of only a few perfume brands offering this eco-friendly service.’



If you can’t make it to Selfridges to experience the fragrant fun first-hand, don’t fear! You can get the feel for layering up the fragrances in your own home by trying the Experimental Perfume Club Blending Boxes for £90 – fine fragrances to wear alone or blend at home to your own bespoke formula, with all ingredients and instructions included.

‘A set of three pocket fragrances and a personal blending bottle. Choose three fragrances from across the collections to customise your own fragrance; one Top, one Mid, one Base eau de parfum. Follow one of the suggested blends or let your imagination run fly!’




Crowdfund some fragrant fun with The Experimental Perfume Club

What we’ve been observing at The Perfume Society is a growing fascination with how perfumes are actually made. Mostly, that happens behind closed doors. But The Experimental Perfume Club, in London’s East End, invites you to take part in hands-on sessions which explain the technique, allow you to create your own perfume – and almost certainly, walk away more fascinated than ever, with an enhanced appreciation of professional perfumers and their art.
You can read more about our experiences at this innovative scent destination here. But now you’ve a chance to have a teeny scented stake in the future of this space, which was originally set up as a pop-up for six months by classically trained perfumer and fragrance expert Emanuelle Moeglin (she trained at ISIPCA).
To secure the future of the venture, to improve the breadth of materials available to students and to spread the word, Emanelle has now launched an Indiegogo crowdfunding campaign, with various ‘benefits’ for supporters. Her target is £14,000 (at time of press, that was 66% funded) – although the dream would be to raise £20,000.

There’s just over a week to go for the campaign – so you’ve still a chance to back this Access Perfume Lab and take advantage of one of the many perks on offer…
For instance, if you pledge £15, you’ll receive an Experimental Perfume Club tote bag.
We can see that might not pique the interest of our community of dedicated sniffers, though – so you’ll want to know that £25 (plus shipping) will secure you The Budding Perfume-Making Kit, containing five x 2.5 ml vials of different ingredients, a 10ml empty bottle, pipettes and blotters. It comes with a card that details ingredients, together with ‘recipe’ ideas for at-home fragrance blending.
Or for £40 (plus shipping), there’s The Quirky Ingredient Set. As Emanuelle puts it, the box ‘contains 12 ingredients that have a quirky edge and not often used: incense oil, Iso Butyl Quinoline (tarmac), iris absolute, rose oxide (metallic rose), myrrh resinoid etc… They are diluted in alcohol, come with a booklet, pipettes and empty vials.’
The Perfume Lover Ingredient Set contains 16 vials of ingredients (seven naturals, eight aroma chemcicals), again with info about how to use them and suggested blends.
Or for £85 backing, you can enjoy an Apprentice Perfume Workshop, allowing you to delve into the world of ingredients and make a bespoke perfume from scratch at the Club’s HQ. It’s a saving of £10 on the usual price – so if this is something you’ve had in mind for a while, this seems like the perfect opportunity to support The Experimental Perfume Club and help them Indiegogo-go for it.
Click here for more info about the campaign.
Written by Jo Fairley