New fragrance trends can be tricky to forecast, but a huge clue is the secret ingredients known as ‘captives’ or ‘captive molecules’.
These pioneering, sustainable captive molecules are aromas exclusively designed by fragrance creation companies, which perfumers clamour for because they cannot be used (and therefore copied) by anyone else. More than that, these unique blends bring brand new smells into the perfumer’s palate, which cannot be captured in nature, or perhaps do not even exist in nature. It’s quite mind-blowing when you think of it – the equivalent of a painter being presented with a new set of colours that nobody had ever seen before, or a musician being offered some notes that had never previously been heard.
The fragrance creation house of IFF – International Flavors & Fragrance – are one of the world’s leading innovators of scent, and their top-name perfumers (think Dominique Ropion, Anne Flipo, Carlos Benaïm, Julien Rasquinet and so many more) create for pretty much any perfume house you care to mention. Having just revealed a selection of new captive molecules, we’re sure it wont be very long before you see these new ingredients making scent waves in fragrance trends, and popping up in a perfume near you.
All these images and descriptions are ©IFF, and we feel we can almost smell them through the screen. But which would you most like to try in a future fragrance…?
‘Close your eyes and imagine: a fresh smell of lily of the valley, watermelon, melon and cantaloupe.’
‘A complex smell reminiscent of tarte tatin, damascone, nuts, summer berries, plums, saffron and chili.’
‘It’s citrus fizzy, with orange and mandarin zest. A watery feel, crystal fresh and ozonic. It’s aldehydic and unique.’
‘Juicy and fruity pineapple, powerful tropical fruit sensation, a dash of green apple, jammy red and dry fruits. Add creamy, sweet coconut feel, a touch of spicy, salty cinnamon.’