Etro are one of those word-of-mouth fragrance ranges doing marvellous things under the radar – interesting perfumes beautifully packaged, but whispering about their charms rather than shouting from the rooftops.
Inspired by and named for exotic regions, traditional patterns and luxurious fabrics, they are whimsically unique poetic perfumes and fit perfectly into the brand’s fashion-led history of delicately intricate yet impactful designs.
Etro say: ‘A textile of words, a landscape of colours, a whisper of iconic style in each perfume. Each essence evokes a new place, a new frame of mind, the rediscovery of forgotten myths and memories… a treasure trove of associations, words, colours, moments and memorable places. Abandon convention, the challenge is rediscovery: the sensuality of a floral bouquet, the nocturnal notes of wood and spice, and, above all, the unique nuances that speak to individual style. This originality and unconventionality has characterised the entire Etro perfume collection for a quarter of a century.’
Founded by Gimmo Etro in 1968, the house is built on a lifestyle concept with exquisite materials being their mainstay, and perhaps most widely known for their use of the paisley pattern – since 1981 a motif the brand has cleaved to and made their symbol.
The latest to join the expanding fragrance collection (now burgeoning with over 25 fragrances) will be Shantung – a symbiotic relationship with the scent being exclusive to Liberty in the UK – a store known for their love of luxurious fabrics. Inspired by the beautifully rich yet flowing silk, Etro give the scent a kind of sub-heading of ‘Fairie Flowers’ – a reference to the gossamer-light touch of peony woven through with a sheer rose, fresh mandarin, blackcurrant and cedar with the whole composition kissed by the softness of cashmere woodiness in the dry-down. Launching in the coming weeks at Liberty, we think this will be a fragrance to transition you through from Spring and right through the warmer months of Summer ahead…
Etro Shantung £118 for 100ml eau de parfum
Exclusively in-store at Liberty
Written by Suzy Nightingale