The Beautiful Mind Series

The Beautiful Mind Series celebrates women for their intelligence and creativity – indeed, when creating the house, perfumer Geza Schoen (perhaps best known for his best-selling Escentic Molecules fragrances) wanted this concept to inspire the very fragrances themselves.

We still see photographs of beautiful women used everywhere in advertising, to sell everything from salads to scents, but how refreshing that The Beautiful Mind Series actually bothers to dig far deeper than superficial looks.

During our recent event at Jovoy Mayfair with Geza Schoen and one of his muses – the astonishing Memory Grandmaster, Christiane Stenger – our Perfume Society VIP Club Members got to hear first-hand how they collaborated to create a fragrance that celebrated brain power and women’s strength and particular talents (more of which, below). But The Beautiful Mind Series wanted to dig deeper still, interviewing a number of other thought-provoking and successful women from various backgrounds, and have just published a series of blogs with a thought-provoking series of successful women drawn from various backgrounds and disciplines.

Subjects include the Anglo-American actress, Lucy Boynton (playing Freddie Mercury’s love interest in the upcoming biopic, Bohemian Rhapsody), a talented tatoo artist called Saira Hunjen, Liv Little – the guiding force behind brilliant magazine by and for women and non binary people of colour, gal-dem; and Zowie Broach, Head of Fashion at the Royal College of Art.

The Beautiful Mind Series explain that the series of blogs ‘…aims to highlight achievements of a broad spectrum of quite simply brilliant women who aim to have a profound impact on modern society. Artists, scientists, costume designers, film makers, feminist activists, photographers, poets and playwrights are just some of our subjects.’ And the blogs are put together by a female duo of writer, Susan Irvine, and photographer, Susannah Baker-Smith.

Accompanied by tender, intimate portraits of the women they interviewed, we’re utterly thrilled that fragrance houses are just starting to see the potential for celebrating fascinating – and real – women we can all relate to or be inspired by: an exciting subject we explore at length in the latest just-published Fashion, Fragrance & Feminism issue of our magazine, The Scented Letter.

As for the The Beautiful Mind Series fragrances? Well of course they are beautiful, but a nuanced story-telling depth of complexity that’s a distinct move away from the more minimalist tendenacies of Escentric Molecules…

Volume 1: Intelligence & Fantasy is the first of the series – a fabulously vibrant floral that boasts a heady heart of tiaré absolute – the dreamily exotic, waxy Tahitian gardenia, celebrated as the flower of affection and adored for its intoxicating aroma. Think of a balmy summer breeze as you stand and gaze at the setting sun, skin still warm from the heat of the day, your whole body relaxed but your mind focused and alert to every aspect of your surroundings.

Grand Master of Memory Christiane Stenger was the muse for Schoen here – a voluptuously decadent fragrance dedicated to women gifted with exceptional skills. Magnolia bud, bergamot, mandarin, and Schinus molle (pink pepper) co-exist with freesia and apricot-like osmanthus. Rose oil melds into addictive hedione with oodles of that tiara absolute slowly drifting to a woody, cashmeran base.

Inspired by Russian ballerina Polina Semionova, Volume 2: Precision & Grace is the second of the series – ‘I was fascinated by what goes on in the mind of a great dancer while she’s dancing,’ explains Schoen, ‘in the precision she must have to express the grace.’

Upliftingly fruity with a juicy, crisp freshness that makes the mouth water, the Williams pear and plum notes are a direct reference to the dancer’s childhood childhood memories of the Russian countryside, with a heady embrace of jasmine blossoms, sandalwood and pink pepper twirling throughout. Resting on a softly, musky base, we think it’s wearable year-round – making even the most serious-minded perfume-lover imagine donning a gauzy gown and joyfully pirouetting through a flower-strewn orchard at dusk.

The Beautiful Mind Series Volumes 1 & 2 £95 for 100ml eau de parfum
Try them at Jovoy Mayfair

Excuse us while we find our ballet shoes and go memorise every book in the library – while happening to smell incredible, of course…

Written by Suzy Nightingale

Escentric Molecules celebrate their tenth anniversary with The Power of Ten limited edition cases…

Escentric Molecules have been groundbreaking in their approach to flagging synthetic ingredients in perfumery as something to embrace and wear with pride rather than look down on as a lesser substitute for naturals. Perfumer Geza Schoen launched Escentric Molecules in 2006 with a pair of fragrances that focused on the enigmatic aroma-molecule, Iso E Super – a creamy, woody multifaceted smell now quite often found in fragrances, shampoos and other scented beauty produts.
But Escentric Molecules were the first to use this in an overdosed formula within Molecule 01 – correctly supposing this unique approach would create a buzz in contemporary perfumery, especially as to some the scent has an alomst addictive quality on their skin, while others cannot smell it as strongly – or even at all. Certainly a talking point – and a great excuse to get people closer to you, should wish to, in the guise of seeing if they can detect the scent as it blooms on your skin…

Its partner fragrance Escentric 01 is perhaps more traditionally masculine in tone, also containing Iso E Super, but along with ambroxan, pink pepper, green lime and deeper, balsamic notes like benzoin, mastic and incense.

The Power of 10 Limited Edition bottles are presented in sleek, travel-friendly aluminium cases that have been anodised for durability, with purple for Escentric 01 and gunmetal for Molecule 01; deliberately minimalist and ultra-cool to reflect the purist ethos of the fragrances inside.
Escentric Molecules limited edition cases £77 each for 100ml spray
Buy them instore at Liberty and Havery Nichols
Written by Suzy Nightingale