The Perfumed Plume Awards are held annually – though this is the first year we’ve ever submitted entries – in order to celebrate the tricksy art of fragrance journalism, and to showcase writing that gives ‘an inside view of the cultural, historic, scientific and personal approaches to fragrance design and what it takes to create an evocative scent.’
The Perfumed Plume Awards committee comment: ‘We’re SO happy to share some good news: announcing the finalists for the 2020 Perfumed Plume Awards. “While we would normally gather at MANE Gallery to celebrate with a glass of bubbly, this year is obviously a different time,” said Co-Founders Mary Ellen Lapsansky and Lyn Leigh. “Nonetheless these marvelous writers deserve recognition and congratulations for their perfume stories. All are factual. All are creative. All are fascinating.” It’s true to say that all the submissions were just wonderful and the results a close call. These fabulous stories are a must-read so please take a few minutes to appreciate the talents of these writers.’
The full list of entires can be found on The Perfumed Plume website, with links to each of the finalists’ work, and we urge you to grab a cuppa and read every single onefor some precious moments of escapism.
There’s a wealth of journalistic talent out there and we are honoured to be numbered among them. It’s such a shame the awards ceremony is cancelled, though of course understandable given the circumstances we find ourselves in with Covid-19 and self-isolating… but WHAT a refreshing blast of (fragrant) air this was, amidst so much gloom.
Hot on the back of our celebrating the news that we have SIX Jasmine Award nominations this year for our writing, we do hope you will join us in celebrating, perhaps with a fragrant gin or two!
On National Fragrance Day, March 21st, in a shower of #smellfie sharing, the world came together as perfume-lovers all over the planet expressed their joy for scents that gave the most comfort, strength and happiness in these troubling times.
This is the sixth year of our #smellfie campaign – sharing a selfie with a scent you love – and this time, we placed a special emphasis on those fragrances that make us smile, feel as though we’re wearing a suit of armour or as though we’re somehow standing taller. To be perfectly honest, we just weren’t sure – amidst a global pandemic – how many people would be able to, or actually feel like joining in on this occasion. But OH BOY, you didn’t disappoint!
We were moved to tears by some of the tender scent meories and photos you shared, and then whooping with laughter at some of the hilaious costumes you somehow got together! Overall, it was a fragrantly creative display of unity that helped us feel less isolated, reminded us all of how important fragrance can be to help lift our moods, and gosh, just gave us something nice to focus on for a little while.
Though in our hearts you are all winners, we promised to pick some of our all-time favourites, and we would love to share these with you below…
Our top choice, @harleyrider1883, will be receiving £300 worth of fragrance (though he might have to be a little patient as we figure out how to get it to him, while working remotely!) Five runners-up will either receive a VIP Subscription in the UK (with the joining box of their choice), or an International VIP Subscription – for a full year of fragrant reading!
@harleyrider1883 For embodying the power of perfume in his smile-making pic, captioned: ‘Wearing this makes me feel strong, confident and brave! (and happy because the wife likes it too)’
@mindmarrow Because we think everyone should go hiking with their fragrance. (We’re so doing that in future.) To quote: ‘Like a good scent soldier asked to do a smellfie, here it is. One of my favourites is Guerlain’s Plus Que Jamais. Besides having private and beautiful memories for me, it translates to “more than ever” and fittingly now more than ever we need connection, grace and kindness. More than ever we need courage, creativity and resilience. More than ever we need to breathe deeply. Sending love, support and solidarity to this community of passionate ’fumeheads.’
@bellempiretheheartoffeminity For the wonderfully dramatic photo with Guerlain L’Heure Bleue, and her caption: ‘Let us all honour the joy that spraying a beautiful scent can give us on National Fragrance Day in a time where small pleasures mean more than ever and a favourite perfume has the power to bring us back to happier and easier times… if only for a small moment.’
@lelatr85 As with many #smellfies for 2020, bare-faced but beautiful. (Lots of slap just doesn’t feel of-the-moment, right now, does it? And as we all know, you’re never naked with perfume.) ‘To celebrate #nationalfragranceday I choose to post a #smellfie with no make-up, just wearing #eaudemerveilles. A unique woody, salty, citrusy perfume – one of a kind.’
@thesniffwebsite For giving us the best laugh of the day. As the talented fragrance writer behind The Sniff, Nicola Thomis, says, ‘Sauvage by @dior done the #smellfie way for @theperfumesociety. Humour at times like this lifts us up, keeps us going and makes us feel like we’re wearing that suit of armour. I loved having an eyeliner beard and tattoos by the way. Things I have learned this weekend: felt tip eyeliner is a sod to get off arm skin!’
@perfumepuffery A scented sketch that we simply enjoyed. ‘I’m over here on #nationalfragranceday… wearing the very austere Iris Silver Mist. Is she uplifting? Probably not, but I’m always very moved by its abject greyness and enjoy being shrouded in icy glamour. Best iris and best Serge (in my opinion). Wishing you all the best in these very scary and uncertain times.’
Thank you SO much to every single one of you who took part. We spent the whole of Saturday (and much of Sunday) liking, commenting and loving as many of your posts as we possibly could. With so many great entries it was a really tough decision, but please know we adored seeing every single one!
By Suzy Nightingale (with thanks to Hettie Jones for curating all the #smellfies)
We’ve already had weird and wonderful novelty perfumes that smell of pizza,burgers and Stilton cheese, candles inspired by fried chicken and more recently, a fragrance evoking the twinkle in Captain Birdseye‘s eye – but now the captain has a new seafairing scent to contend with: Richard Branson’s signature scent, Ship No.1. And apparently, ‘…it smells like ship!’
That’s not me being salty – I am sadly bereft of a sample to lavishly spray about my person, so I cannot tell you how it actually smells – but it’s how Branson himself proudly describes the fragrance in the extremely amusing Virgin Voyages advert, for which he places his tongue firmly in his cheek. Watch the video below and get a true sense of this ship fragrance for yourself…
Ship No.1 is more than merely a novelty item, though, as this ‘signature scent of Scarlet Lady,’ has been released to mark the launch of Virgin Voyages first ship. Nicknamed ‘Ladyships’ (as they will all have female names), the fragrance apparently ‘evokes the feeling of being at sea with its hint of sea lavender and salt air contrasted against the warmth of sun-kissed wood from a fig tree.’ What’s more, Ship No.1 will be infused throughout the ‘adult by design’ (nobody under the age of 18 will be allowed aboard the vessel) Scarlet Lady once it sets sail.
Elaborating about the fragrance for their on-brand website, itsmellslikeship.com, Virgin Voyages explain their inspiration. ‘…when somebody walks into the room and says, “It smells like something in here, but I just can’t put my finger on it.” Let them know. It smells like ship.‘
Other videos by Virgin Voyages, available on YouTube, show plans for the ship’s layout, including a restaurant with ‘nice’ food – vegetarian – that can be made ‘naughty’ by the addition of visiting the meat buffet; a ‘mermaid spa’ that turns into a party at night, complete with DJ and disco lights; a ‘singles deck’ for solo travellers, and the intriguingly themed ‘drag lunch’, details of which are not yet forthcoming. I do very much hope it’s a bunch of drag queens still hungover from the night before and making use of the meat buffet while holding court with salty anecdotes, though. If so, I’ll be booking a ticket today, and possibly considering permanent residency.
If these delights are not enough to tempt you aboard, or if you can’t quite afford such ‘Ladyship’ luxuries – at least you can drown your sorrows by smelling ‘like Ship’, I suppose, as it’s avalable for pre-order today.
Harvey Nichols Knightsbridge have just opened a fabulous NEW fragrant hang-out: Exclusives and boutiques and workshops, oh my! We got the low-down on this exciting new scent space within the department store, now with a whole host of new houses to explore in DOUBLE the room…
Harvey Nichols have long had a passion for perfume – often showcasing niche brands that never dreamed of being stocked in such a world-famous store, finding the most unique names that are hard to find anywhere else along with their curated selection of the finest fragrance houses this planet has to offer perfumistas. With innovative art installations and all manner of fragrant events already under their belt, and an array of gorgeous shop-in-shop boutiques queing up to join in the fragrant fun – it was time to expand the space and really commit to a larger integral fragrant experience. Behold: The Fragrance Room…
Bigger, better, bolder than ever before, this new department has now been unveiled and includes over 100 fragrance houses, including in-store boutiques from Creed, Maison Francis Kurkdjian, Serge Lutens and Kilian. With a roll-out of inclusive, immersive experiences for customers, the new concept will include a sensory fragrance discovery wall – to help customers navigate the often tricky fragrance families – boutique activations, including fragrance workshops with the Fragrance Foundation to celebrate National Fragrance Week and opportunities to meet brand founders and perfumers through interactive events and partnerships.
Jo Osborne, Director of Beauty and Concessions at Harvey Nichols, said that because fragrance has been such a significant part of their business, since the 2016, they’ve taken the decision to massively expand their fragrance offering.
‘…we have outgrown the current area but are fortunate enough to move to a space double the size. The new department allows us to offer some of our bestselling brands an opportunity to create their own boutique space and the rest of the department to curate unique and fine fragrances from across the world, which we know our customers will love. We are excited to work with new and existing brands to offer exclusive activities, such as expert consultations and welcome various brand founders such as Francis Kurkdjian and Geza Schoen.’
The first phase is already open, and when fully complete at the end of this month (March 2020), the space will be a whopping 1,600 sq ft – showing exactly how important fragrance is to Harvey Nichols. And that’s great news for all of us who love perfume, don’t you think?
Harvey Nichols say: ‘With a portfolio of UK exclusive brands including Maison Crivelli, 28 87 Barcelona, V Canta by Terenzi, Ormaie Paris and Ella K, the deapartment will be home to a library of fragrance brands from across the world.’
Additional fragrance houses joining Harvey Nichols for the first time include Hermessance, Nassomatto, Parfums de Marly, D.S. & Durga and Initio, among others.
We don’t know about you, but our shopping (and must-sniff) list just got a LOT longer…
The trend-fuelled worlds of fashion and fragrance have been hand-in-glove for centuries – quite literally by 1656, when the perfumery and leather industry had become intrinsically linked, the fashion for exquisitely crafted gloves, popularised at court by Catherine de Medici, somewhat at odds with the disgustingly pungent reality of curing leather in urine. So, the Corporation of Glove-makers and Perfumers – the ‘maître-gantiers’ – (master glove-makers/perfumers) was formed in France, importing ingredients from all over the world to scent the gloves; with acres later given to growing and distilling them, such was Queen Catherine’s passion for perfume, and an entire industry was born in Grasse.
Since then, where fashion has led, so fragrance has followed – and just as hemlines go and up down, and silhouettes dramatically alter from era to era, so too do scented ‘shapes’ change with time. And perumers have long been inspired by fabric in their creations – a peculiar thing, you may think, as most fabrics don’t have their own distinct smell. Yet as we imagine a white sheet drying in sunshine, or the plush eroticism of velvet stroked beneath our fingers, we can also imagine the scent these textures might have. Such is the alchemical magic that fragrance can create – an overlapping of the senses, and in this first of two parts looking at fragrances inspired by fabrics, we pay homage to scents evoking satin, cashmere, leather and cotton…
Satin drapes. It clings to the body. It moves in the most sensuous way… And you definitely need to try draping yourself in this from prolific and gifted ‘nose’ Francis Kurkdjian. We’d call this an after-dark fragrance, one for oudh-lovers, for sure – but busting any prejudices against that ultra-woody material, for in Francis’s hands it never, ever overwhelms. We’re getting Turkish delight – a sugar-dusted rosiness that blends Bulgarian rose essence with Turkish rose absolute, while genuine Laotian oudh melts into benzoin from Siam, and the sweetness owes much to a soft, powdery accord of violet and vanilla in the heart. There’s almost a chocolate-y element swirling seductively around the patchouli, while the oudh underpins everything with its animalic smokiness. Mesmerising.
Maison Francis Kurkdjian Oud Satin Mood £200 for 70ml eau de parfum harveynichols.com
Tom describes Iridium as ‘the fragrance equivalent of charcoal coloured cashmere.’ We always enjoy a description that makes you imagine a smell from a texture and colour, don’t you? And this really is a cool-toned cashmere, exuding effortless chic with all the powdery sophistication of precious iris concrète, but granted a strong silvery spine. The iris is dosed with carrot seed to amplify the dry, root-y yet so-refined character, and the synthetic note of Iso E Super wafts forth a deliciously grown-up gourmand ‘your skin but better’ dry-down – the kind that has people asking ‘what’s that delicious smell?’ and a secret smile is stifled when you know it’s you… Now also available as an extrait formula, poured at 71% strength, for even longer lasting enswathement.
Reminding us of our beloved leather jacket, a stack of books or the wood-panelled, boozily infused surroundings of a members’ only club, leather fragrances evoke a particularly voracious and luxurious sensuality, favouring deep base notes that linger the whole day long. Russian leather fragrances have a long heritage, the intense smokiness of birch the vital scent ingredient giving ‘Russian’ leather it’s characteristic smell. Here, Molton Brown curl swirls of smoke through a Siberian pine forest, infusing leather-bound books with a campfire’s glowing ember scent. Magnificently done, it’s an especial pleasure in colder weather, though I love layering it at times with a rose that needs some extra oomph.
Molton Brown Russian Leather £60 for 50ml eau de toilette
Buy it at moltonbrown.co.uk
Like burying one’s nose in sunny-day line-dried linen, a gust of pure, clean ozonic notes greets us at this fragrance’s first spritz, only made more refreshing by a rush of watery notes and pinch of ginger. Mint and green accords carry this clean and fresh feeling into the fragrance’s heart accord, which then softens into florals, cushioned by skin-like musk and vetiver. Magically capturing the comforting sensation of crispness, and featuring elegant white lilies, floral cotton accords and a vanilla-speckled, benzoin-infused amber glow in the mix: this is one to spray when you need to be reminded of home, of lazy sundays and lie-ins and snuggling up in bliss. (See below to get a luxury try-me size!)
CLEAN Reserve Warm Cotton [Reserve Blend] £82 for 100ml eau de parfum spacenk.com
Warm Cotton was the perfect addition to the Luxury Layering Discovery Box – featuring THIRTEEN layerable scents and three fragrant body treats to try at home for £19 (£15 for VIPs) – use it to freshen up a perfume without resorting to the usual citrus, to soften a scent you feel is too harsh or simply to luxuriate in the sebsation of that clean, soft white fabric dried in the sunshine.
Whether vintage or modern – evoking an era or an archetypal fabric – the fingers of fashion are still firmly within those fragrant gloves, and together they work their alchemical magic to embolden us: seducing several senses while enhancing our own sense of who we are – or whomever we want to be that day…
We’ve all come to realise how important it is to carefully consider what we do with packaging these days, before simply chucking it in the nearest bin – and with so many stunning bottles (and boxes) around, it’s never been a better time to reuse and upcycle your perfume collection. Watch some of the super-easy crafting videos below, or browse for fragrant inspiration…
What to do when you’ve come to the end of a favourite fragrance (other than pop out immediately to re-purchase)? Craft Corner have come up with a brilliant way of creating an illusion that flowers grow from the flaçon itself, using clear resin to resemble water and faux flowers (though we think you could use dried if you prefer). So clever, and a great gift that would be cheap to make, too!
If you prefer written instructions and a step-by-step guide, the DIY Decorator blog has a great post explaining in easy to understand terms how to create a vase out of just about any perfume bottle – including how to remove the sprayer and top safely – which, they say, will only take you ten minutes. Which of your perfumes would you choose to turn into a unique vase?
Those of us who’d like to adorn our necks with perfume in more ways than one can find inspiration for upcyling mini bottles into the most gorgeous necklaces on the Quiet Lions blog. There aren’t precise instructions, it’s more of a visual feast of ideas, so you might need some jewellery-making know-how already before accomplishing these. But for a far easier version – why not loop some pretty ribbon around the neck of a miniature and turn it into a necklace that way?
Sometimes the boxes are just as fabulous as the fragrances, and it’s such a shame t get rid of them. We use ours to store precious letters and cards, buttons and various bits and bobs – so good for organising your kitchen drawers for all those random keys, or makeup drawers to prevent an overspill! And for larger boxes – why not use to store all of your perfume samples? If you have as many as we do, you may want to collect quite a number of boxes to keep… For another idea, we loved watching this realxing video by Eversea Design, on how to turn perfume packaging into a gift box to pass on the love to someone else.
Pinterest is full of ideas for how to reuse and upcycle pretty much anything you care to name – be prepared to fall down the proverbial rabbit hole once you start exploring – but how darling is this little pin cushion made from an old bottle of perfume? Another lovely gift idea to give to friends who sew, or to display on your own shelves.
And really, how could resist another Pinterest idea of turning perfume bottles into place-holders for a dinner party? Add a stick with a card attached to show their name, if you don’t want to have scrolls inside. If you had enough, you could do a whole hall full of tables for a special occasion like a wedding or birthday, with themed tables based on the fragrance bottles, perhaps…? If you don’t have wide-necked bottles like these vintage style ones, simply use the technique to remove the pump mechanism explained in the first video and blog, above.
Whichever way you choose to reuse, we’re sure you’ll think of even more ways to keep these beautiful objects forever – how much more rewarding (and better for us all) than to discard and forget. Display your fragrant love proudly around your home!
This week we’re diving in nose-first to Catherine Haley Epstein‘s Nose Dive – a brilliant book for adventurous noses. We have a whole scented bookshelf of Fragrant Reads we recommend, so do please feel free to browse at your leisure, from literary to scientific and everything in-between.
Meanwhile, let’s get up close and personal with our sense of smell, and re-connect our sense of wonder as we read…
On the back of the book, author, artist and scent-maker, Catherine Haley Epstein, introduces her book in a way that intrigued and delighted us immediately. Describing it as a handbook for taking ‘…Adventures for your nose in art, anthropology, and science, the book Nose Dive is a broad introduction to olfactory culture meant for artists or anyone curious about the power of scent.’ Well that’s pretty much a checklist of our intersts, so we were eager to learn more, and Epstein contnues: ‘Something is in the air with respect to our most powerful and least regarded sense. This book demystifies the world of scent, provides springboards for further study, and presents exercises for shifting gears with your nose. A must-read for anyone intrigued by the superpower right under our noses.’ Consider us sold!
Epstein was lovely enough to send us a first-edition copy of her book with a letter, saying further that she wrote it because she wanted ‘…to invite dialogue from the different aspects of the scent arena.’ And also explaining the cover of the book is ‘Tiffany blue… not for the reason you might think – it’s actually the colour of my favourite smell, a pool toy.’
You know what they say about finding kindred spirits? We think she’s definitely one of us…
Reading Nose Dive is an absolute must for anyone of us who’s wanted to dive deeper than merely smelling nice by spraying something beautiful, deeper still than having a particular memory connected to smell – Epstein manages to express both a childish glee at this super-power right under (and in) our noses, while explaining some complex theories and inviting the reader to explore. There are short, easily digestible chapters on Art, the science of smelling, things to consider when making a perfume and on extolling the utter joy that our sense of smell can bring. On that first thorny issue of art, and in answer to the on-going debate as to whether perfume ‘deserves’ to be classed as such, Epstein puts it perfectly by saying, simply, that ‘Art is translation. Art is a human-specific activity for translating our experiences, using whatever mediums we can.’
Along with theoretical discussions, pondering on her own years of research and development, Epstein also offers some practical exercises for those interested in making their own fragrances, or things to think about, study and and enjoy in your own time. Half the joy of Nose Dive, in fact, is that it doesn’t pretend to have all the answers or place itself on a pedestal to preach about perfume to the already converted. Neither does it simply re-hash historical references and methods of making fragrance or only focus on new, exciting niche houses. This is a well-considered work that manages to pack in some powerful topics and truly thoughtful themes into such a slim volume, you can practically feel the waves of excitement about perfume and smell pulsating from every page. Not only to read and enjoy for yourself, we suggest this is one to press into the hands of everyone who’s ever asked you why you’re so obsessed with scent… Spread the love!
If you’ve had it with all the mawkishness that can accompany V-day, we feel ya, and present instead a plethora of retro fragragrance adverts that instead of promising you a bevy of admirers and a hot dating tips, will at least make you chuckle…
Big hair don’t care? She certainly doesn’t when wearing Tigress! Watch in amazement as this ‘do gets bigger with every passing second of this advert from 1969, and do be sure to shuffle up to someone you want to catch the eye of in this manner. It will definitely get their attention.
Couples in perfume commercials just can’t keep still, can they? Perhaps this pair from 1967 ate some dodgy oysters, and are living up to the name of the scent as they madly dash through airports and dodge traffic on mopeds to prove how On the Wind they are? We hope they made it in time.
We women like nothing better than hanging around in windows while spraying ourselves with perfume, and here’s another 1969 gem that proves it’s a worthwhile occupation. How else to catch the eye of some random dude and then make him run up and down endless flights of stairs that’d make M.C. Escher dizzy? It’s how we stay Elusive, innit?
What to do when you’re Young ‘N Free? Well this 1970 advert ticks a lot of perfume tropes. Bingo cards at the ready, fragrance fans, as you spot a couple running in slow-motion, horse riding, laughing while peddling bicycles, twirling while holding hands, and running through fields in a while dress. Hang on a minute. Is that a WHEAT field? Could the young Theresa have been caught on camera…?
Ever wondered what advice Tinkerbell from Peter Pan would give you for meeting boys at parties? This 1967 ad for the excitingly named Body Mist Deodorant (shall we workshop this, marketing team?) reveals all. Breathlessly cheerful, Tink tells us her top tips while spraying cartoon snowflakes and stars from the bottle. Don’t drink the punch she’s been sipping.
Listen, the signs and suggestions for V-Day have been in the shops the moment they cleared the tinsel and trees away, but if you’re not in a conventional romantic relationship – through choice or otherwise – we know you can start to feel sick of it all well before the box of half-price chocolates are opened.
So we say: don’t wait – why not treat yourselfto some scented goodies this year? We have no doubt there are all sorts of reasons you should be kind to yourself, and things you deserve to celebrate. Managed to get through January without murdering anyone? That’s a win!
Here’sour edit of some fabulously fragrant ways to indulge…
The Anima Vinci Discovery Set invites you to take a breath and re-connect, with scents showcasing ingredients designed to help you seek inner strength, peace and joyfulness – literally a monent to stop and smell the roses (or jasmine, ylang ylang, sesame, palo santo…). The creative expression of founder and industry expert, Nathalie Vinciguerra‘s strong belief in the power of fragrance and the positive effect it can have on your heart, mind and spirit, these perfumes have been created in collaboration with the world’s top ‘noses’. Think: Fanny Bal, Thomas Fontaine, Michel Roudnitska, Christian Provenzano, Beverley Bayne and Randa Hammami – true experts and alchemists in the world of fragrance. Which one will you connect with first…?
Lime Spirit — Lime acts as a stimulating tonic for the mind and body. Lime pacifies your mood and boost brain power. It is a powerful ancient remedy for cleansing the aura and restoring self-confidence
Rose Prana — It benefits the heart chakra that is responsible for love, spiritual wisdom and mental clarity. Influences the central nervous system, boosts self-confidence, self – esteem and positive feeling. Strengthens the aura and stimulate the body
Jasmine Yang — Tonic and relaxant, it generates a positive reaction in the mind, enhances self-confidence, helps to change the mood and increase spiritual well being
Wood of Life — This elevating, soft, uplifting and sweet woody scent has been used for thousands of years for attaining illumination of mind, awaking self-love
Oud Delight — Illuminates the mind and fortifies the power of thinking. Increase the sense of strength, bringing in tranquillity, increasing cerebral functioning and strengthening the nervous system.
Tudo Azul — The potion to put a smile on your face.
Neroli Wisdom — A relaxing potion.
Sesame Chān — A potion to provide a zen state of mind.
Perfumer Emmanuelle Moeglin first developed workshops for frag heads to create their own fragrances in her open-source lab – then went on to conjure the Experimental Perfume Club Discovery Set, so scent lovers can now mix, layer or personalise their own bespoke blends at home . Genius! If you have ever wanted to ‘tweak’ a scent or are intrigued by making something unique to you – this is the perfect starting point. Each fragrance can be worn alone, or layered (with guidance) to get something completely new for you. Featuring SIX NICHE FRAGRANCES to layer, explore and learn, what a great gift to yourself to emark on an exciting fragrant journey…
Bergamot / Incense – Top Layer – citrus and exotic spices are brought together in this bright fragrance with Eastern influence.
Fig / Neroli – Top Layer – the crunch of fresh herbs in a Mediterranean garden in bloom.
Jasmine / Osmanthus – Mid Layer – a tribute to white flowers growing on hot sand. Radiant, floral and exotic.
Rose / Rhubarb – Mid Layer – imagine rose bushes growing from a rhubarb patch.
Amber / Iris – Base Layer – an amber wrapped in powdery notes; dark yet soft.
Sandalwood / Musk – Base Layer – mineral sandalwood met with leather and musks. Mineral, woody and addictive.
Founder Amy Christiansen Si-Ahmed created a stunning portfolio of perfumes reflecting her life-long love of fragrance – nurtured on travels through the Middle East with her inspirational grandmother. Created by renowned perfumer Carlos Benaïm, Amy’s collection – the Sana Jardin Discovery Set – offers sensuous, strong women-led scents with sustainability (currently a ‘buzzword’ in perfumery) at the heart of everything they do. We now invite you to delight your senses with the SEVEN very special fragrances in the line-up:
Savage Jasmine Night-blooming jasmine, wrapped around intoxicating musk.
Sandalwood Temple Moroccan neroli oil, enveloped it in Atlas cedarwood, Haitian vetiver, creamy vanilla and East Indian sandalwood.
Tiger By Her Side Showcases Moroccan rose alongside Somalian incense and Indonesian patchouli.
Berber Blonde Filled with the light of Sana Jardin’s signature orange blossom, alongside Moroccan neroli oil and musk.
Celestial Patchouli Exotic aromas of patchouli, leather, cinnamon bark and Australian Sandalwood give way to the abundant warmth of rose, jasmine, osmanthus and Moroccan orris.
Nubian Musk A sensuously inviting blend of musk and vanilla, rose, jasmine, Moroccan grapefruit flower, Haitian vetiver and Australian sandalwood.
Revolution de la Fleur This is a sultry, sun-filled melody of Madagascan ylang ylang, Moroccan jasmine, frangipani, rose, vanilla and sandalwood.
Jaipur Chant Heady & Seductive Tuberose. Indian tuberose, the goddess of flowers, blooms in the still of night.
Valentines Day – love it or loathe it – is just around the corner, and it’s still the day that generates the most fragrance sales, peaking at 42% of all prestige beauty products sold. So if you’re thinking of splashing out on a scent for your significant other, follow our guide to ensuring success…
If you already know what he loves
Have a look at matching products available, such as a gorgeously decadent grooming products like body/beard oils and shower gels or body lotions. It’s often possible to find travel-size versions of fragrances (which are always useful and well-recieved).
If you don’t want to get them the same old thing, then take a look at our genius Fragrance Finder – simply input the name of a scent they already like, and it’ll give you SIX suggestions of new fragrances to try with similar notes, themes or ‘feel’ about them, all in differing price ranges.
Plus, we now have a dedicated Men’s fragrance section, full of detailed descriptions we’ve sourced directly from the fragrance houses and perfumers themselves. And, because we know so many of us wear fragrances with no regard to gendering (yet so many houses still categorise them as ‘male’ or ‘female’), we’ve given you the option of choosing ‘shared‘ in your scented searches.
If you have no idea what he likes
A selection box of scents showcasing a range of fragrances with differing styles is your saviour. They can try them all at home, taking time to choose their favourites, and most likely discovering scents they had never heard of or perhaps would have walked past were they not temptingly waggled beneath their noses…
Amouage Men’s Discovery Set £50 Amouage are a luxury niche house that can never be accused of ‘following the flock’ – this stunning collection will wow whomever is lucky enough to recieve it with incredibly impactful, long-lasting and utterly unique fragrances. With this beautifully-composed collection we invite you to discover the many characters of these accomplished fragrances – a dozen ways to wear and enjoy Amouage, encompassing all the masculine fragrance families.
With its roots in the Sultanate of Oman, the very ‘cradle’ of perfumery, this is a luxury perfume house with its finger on the pulse-point of what modern fragrance-wearers want. So we are proud to introduce this truly decadent collection featuring TWELVE MEN’S AMOUAGE FRAGRANCES, allowing you to explore and delight in these creations at your leisure.
Mr. Scentastic Discovery Box £19 / £15 for VIP Club Members
For those wanting to begin (or expand) their fragrance wardrobe, we’ve put together a thrilling collection of simply the finest men’s fragrances out there. Where do we start..? Certainly with the so-modern 6ml MUGLER ALIEN MAN as well as a 30ml DEAR BARBER WITH CONFIDENCE fragrance for those who like traditional scents. But we’ve also added incredible niche fragrances from perfume houses such as Maison Francis Kurkdjian, Prosody, Hugo Boss, Bulgari, Lalique and more.
So whether you are planning cliff-top walks, a trip away, cosy nights in or some dress-to-impress evenings, there is a fragrance for every occasion in this collection. We have also included two GROOMING EXTRAS – because Mr. Scentastic wants to look as good as you smell. Check out the fantastic travel size Jack Black Double Duty Moisturiser SPF20 and Pre & After-Shave Balm from the divine Atkinsons Grooming Collection.
Escentric Molecules Discovery Set £25
Revolutionising the fragrance industry with their now cult-favourite scents, these EIGHT fragrances take a man-made molecule that smells fantastic in its own right, and then combines them with naturals that help enhance the incredible depth found in that single molecule. These are duos to explore and fall in love with – especially good gifts for the scientifically inclined, or those who yearn to know more about the world of fragrance (and to smell utterly unique).
In each duo, the Molecule and Escentric companion allow you to experience the wonders of science and art in harmony – truly a treat for the senses, and we think you’ll be blown away by how long these last on the skin (and, of course, how fabulous he’ll smell…) For rebels, artists and scientists everywhere, why run with the pack when you can smell so delightfully different?
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