Jean Paul Gaultier's Classique & Le Male – no mere makeover, watch how they create their sense-appeal…

Are you ready for a new body…? Jean Paul Gaultier have recreated their iconic Le Male and Classique perfumes ready to face a new era. No mere makeover, the bottles have a streamlined, highly contemporary look and the juice inside has been equally re-shaped.
Watch the hypnotic behind-the-scenes production libe video, below, and get ready for a new you…

For perfumer Daphne Bugey, intensifying the irresistible nature of Classique was her passion in this project – lightening the spicy ginger to give it more bite and using a very particular jasmine Sambac with orange flower and chantilly-cream like musk in the base for a gourmand that’s full of surprises.
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Jean Paul Gaultier Classique £64 for 50ml eau de parfum
Buy it at The Perfume Shop

The original Le Male was all about the sensation of hot salty skin, but perfumer Quentin Bisch wanted to ramp up the sex appeal of that cardamom, lavender and costus vanilla with the intense carnality of a suede-esque leather.

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Jean Paul Gaultier Le Male £49 for 75ml eau de parfum
Buy it at The Perfume Shop

Written by Suzy Nightingale

My Burberry Black will be steaming up SnapChat – TONIGHT (Tuesday 23rd) at 6pm! (And see the sultry video right here…)

Burberry’s ground-breaking campaign for their brand new female fragrance, My Burberry Black, is exclusively launching today at 6pm, and by all accounts things are set to get rather steamy…
Burberry say: ‘A first for the brand, Lily James will takeover Burberry’s Snapchat account today, culminating with the reveal of the TV and print campaign across multiple platforms. Furthermore, marking the brand’s first sponsored Snapchat lens, a My Burberry Black lens – created to immerse users into the aesthetic of the campaign – will run for 24 hours from (Tuesday) 23rd August. The lens opens with an interactive scene of the user under an umbrella, sheltered from a rainstorm. The user is then prompted to ‘blow a kiss’, triggering a beauty filter which adds a beautifying golden light to the images.’
Legendary photographer Mario Testino shot the campaign, under the creative direction of Chief Creative and Chief Executive Officer Christopher Bailey – and featuring British actress Lily James in her first ever global advertising campaign.
Lily James follows hot on the fashionable heels of more seasoned Brit super-stars Kate Moss and Cara Delevingne as the current faces of My Burberry. With a soundtrack by British singer-songwriter Duffy, performing ‘I Put A Spell On You’ – you’re absolutely bound to be bewitched. Watch the just-released video right here…

And as for the fragrance?

My Burberry Black – an intense and sensual interpretation of the iconic fragrance My Burberry. Created by Chief Creative and Chief Executive Officer, Christopher Bailey, in collaboration with renowned perfumer Francis Kurkdjian, the fragrance is inspired by the black Burberry Heritage trench coat.
Capturing the essence of a London garden at dusk, My Burberry Black fuses the scent of sun-drenched jasmine flower and peach nectar with the sensual touch of candied rose. The fragrance settles with notes of amber patchouli for an intense and memorable base.’
With such heritage and contemporary appeal hand-in-hand, it’s got us actively looking forward to Summer showers and perhaps some steamy windows…

Written by Suzy Nightingale
[©Copyright Burberry/Mario Testino for campaign image and ©Copyright Burberry for all other images]

Etro to weave a touch of luxury with Shantung at Liberty

Etro are one of those word-of-mouth fragrance ranges doing marvellous things under the radar – interesting perfumes beautifully packaged, but whispering about their charms rather than shouting from the rooftops.

Inspired by and named for exotic regions, traditional patterns and luxurious fabrics, they are whimsically unique poetic perfumes and fit perfectly into the brand’s fashion-led history of delicately intricate yet impactful designs.

Etro say: ‘A textile of words, a landscape of colours, a whisper of iconic style in each perfume. Each essence evokes a new place, a new frame of mind, the rediscovery of forgotten myths and memories… a treasure trove of associations, words, colours, moments and memorable places. Abandon convention, the challenge is rediscovery: the sensuality of a floral bouquet, the nocturnal notes of wood and spice, and, above all, the unique nuances that speak to individual style. This originality and unconventionality has characterised the entire Etro perfume collection for a quarter of a century.’

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Founded by Gimmo Etro in 1968, the house is built on a lifestyle concept with exquisite materials being their mainstay, and perhaps most widely known for their use of the paisley pattern – since 1981 a motif the brand has cleaved to and made their symbol.

The latest to join the expanding fragrance collection (now burgeoning with over 25 fragrances) will be  Shantung – a symbiotic relationship with the scent being exclusive to Liberty in the UK – a store known for their love of luxurious fabrics. Inspired by the beautifully rich yet flowing silk, Etro give the scent a kind of sub-heading of ‘Fairie Flowers’ – a reference to the gossamer-light touch of peony woven through with a sheer rose, fresh mandarin, blackcurrant and cedar with the whole composition kissed by the softness of cashmere woodiness in the dry-down. Launching in the coming weeks at Liberty, we think this will be a fragrance to transition you through from Spring and right through the warmer months of Summer ahead…

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Etro Shantung £118 for 100ml eau de parfum
Exclusively in-store at Liberty

Written by Suzy Nightingale