We’ve all heard of that ‘new car feeling’ – the uplifting smell of newness that comes with the first few days of purchasing a new vehicle, but how about that ‘new phone feeling’? London-based luxury fragrance designers, Design In Scent have teamed up with Carphone Warehouse to create a bespoke scent they say is ‘…designed to extend that “new phone feeling” far beyond the day you buy a new phone.’
The fragrance is called ‘Unboxed’ and will be made available at over 120 of Carphone Warehouse stores, as of October 3rd 2017. In addition, twenty five of their stores, including London’s Oxford Street and Manchester’s Trafford Centre, will be giving away the ‘Unboxed’ room fragrance atomisers to the first customers who purchase a new phone, while a further 100 stores around the country, including Bristol, Belfast and Edinburgh, will be giving out tester cards pre-sprayed with the scent – presumably hoping to cause something of a ‘buzz’. But what on earth does a ‘new phone feeling’ smell of…?
Design In Scent say: ‘Unboxed takes those who encounter it on an extraordinary journey into much like how we feel when unwrapping a brand new phone. Opening with sharp and addictive industrial top notes, Unboxed’s luxurious heart notes of cedar wood and frankincense then come alive to kindle a feeling of exclusivity and sophistication. The deep musky base notes smooth out the industrial tones, creating a chic and elegant composition.’
Gemma Hopkins, co-founder of Deign In Scent, began her fragrance career by being obsessed with the revolutionary quirkiness of chef, Heston Blumenthal – known for creating scents to enhance the overall culinary experience – and along with business partner Meghan Fay, the aromacologists delight in ‘breaking all the scent rules.’ Masterminds behind scenting some of the UK’s most exclusive venues and events, their olfactory experiences have included The Arts Club, The Shard, Heathrow Airport, Battersea Power Station and working with cocktail maestros Bompas & Parr. And now… phones, Unboxed.
Fascinated ‘…by the power fragrance has to change an atmosphere, stir emotions and evoke memories,’ and describing their process of somehow evoking the sense of excitement a new phone can bring, Gemma explained that ‘Capturing the complexity of that new phone feeling was a very exciting brief. We played with a range of curious ingredients to get that perfect blend of phone materials, sleek design and packaging, metallic electricity and luxurious exclusivity. We hope it evokes excitement for all who have the opportunity to smell it.’
With the digital world scrabbling to find a way of harmonising the power of scent, various apps and devices have previously been launched, the major hang-up (badoom-tish) so far being the fact that scientists have not yet found a way to accurately digitise scent or the sense of smell. In the meantime, then, perhaps it’s best to marry the traditional way of creating a fragrance with using the technological innovations as inspirations.
Design In Scent Unboxed launched at select Carphone Warehouse Stores on October 3rd 2017
Written by Suzy Nightingale
Tag: Design In Scent
Design In Scent: WIN The Wedding Fragrance Discovery Experience
Looking for a unique wedding gift or a bespoke scent for your happy day? We think we’ve found it!
What could be more special than making your wedding totally tailored to you, as a couple? For those about-to-be-weds who long for something truly memorable, Design In Scent offer Fragrance Journeys™ – not only for couples to wear on their wedding day, but with complimenting candles and ambience mists to scent the celebration itself.
And, very generously, they are giving away a Wedding Fragrance Discovery Experience for you to explore, and a bottle of your favourite perfume!
Read on for details of how to enter the competition…
Design In Scent say: ‘We are giving away a Wedding Fragrance Discovery Experience and a bottle of your favourite fragrance from the new Design In Scent Wedding Collection. Searching for your perfect wedding scent is a beautiful experience for you to enjoy with your partner during planning. When you scent your wedding venue with the fragrance you love and gift it to guests it becomes an incredibly meaningful part of your day.
The Design In Scent Wedding Collection features four Fragrance Journeys™ for couples to wear, scent their wedding with and gift to loved ones. Each Fragrance Journey™ contains three complementing fragrances – a Feminine eau de parfum, a Masculine eau de parfum and a Union ambience fragrance that fuses the two into a new but recognisable scent. Capture the precious memories of your wedding with the magic of scent…’
Founded by Gemma Hopkins in 2015, Design is Scent utilises Gemma’s early career as a multi-sensory designer, coming into contact with Heston Blumenthal’s revolutionary work and inspiring her to enrich our most neglected sense: smell. Gemma teamed up with lawyer turned wedding-planner, Meghan Fay, after Meghan attended a wedding Gemma had created a bespoke fragrance for – so taken by the scent that she tracked Gemma down, eventually becomming the Partner and Managing Director of the company.
Until this year, their work was purely for VIPs on a couture basis, creating fragrances for exclusive events at luxury venues such as The Arts Club, The Shard and Battersea Power Station. Now the fragrant duo are opening up their world of scent by allowing couples to explore four ‘masculine’ and four ‘feminine’ fragrances together, along with four other ‘Union’ scents to try – and it’s definitely a case of exploration, as they ‘…encourage people to break the fragrnce ‘rules’ and simply choose what they love A bride may wear a Masculine fragrance and vice versa,’ and of course they can be layered together.
To find out more, visit Design In Scent’s website…
How to win: Simply fill in your details, below, and we’ll enter you into the prize draw.
Prize: A beautifully presented Wedding Fragrance Discovery Collection and – once you have chosen your favourite – a bottle of your favourite perfume!
Closing date: No further entires will be accepted after 10am Thursday 10th August, 2017
Good luck!
[contact-form-7 id=”145448″ title=”Design In Scent Wedding Collection Competition”]
