Deco London’s Sophia Fannon-Howell shares her five favourite smells…

Sophia Fannon-Howell is the Founder and Creative Director of Deco London –  a vintage-inspired fragrance house for contemporary gals (and guys) about town. Indeed, you can visit our dedicated brand page to learn all about how she came to launch the company and why she’s personally connected to two of the most interesting (and some may say infamous) characters in British history…

As you might suspect for someone who has now devoted their life to all things scented, Sophia admits to being rather fragrance obsessed, surrounding herself in beautifully perfumed things whenever possible. Some of her revelations we could have expected, but the smell of painting fences and something that reminds her of childhood trips to the supermarket? Well, it’s definitely not the weirdest we’ve come across! We find asking people to connect with five deepest-rooted scent memories can be like a time-travelling psychiatry experiment… what would your top five smells of all time remind you of, we wonder?

Sophia Fannon-Howell:

  1. Creosote – Just because it reminds me of growing up in the 70s/80s and hot summers where the pavements would melt and people would be outside painting their fences. They don’t seem to do that anymore, do they? But in those days everyone seemed to be doing that every summer! As soon as I smell it, I just see bright sunshine – the days when summer seemed to last forever, outside all day on your bike or running wild in the woods with your friends. The smell of freedom!
  1. Grinding coffee – I love this smell, I think it’s because we used to go with my dad shopping to the supermarket on Saturdays, where I grew up in Farnham. It was a big event. Across the road was a little coffee shop and we’d order some, they’d grind it in front of you and put it in a little bag and put a sticker on for you. You can get good coffee all over the place, now, but then it was really quite a special trip.
  1. Lavender – I’ve always adored the smell of lavender but can’t pin it to a specific memory. I put a few drops in my kids bath every night, because it definitely does calm them down. I’d like to think, actually, that I am making scent memories for my kids, and that lavender will be one for them in the future. If they’re upset I put a few drop on their pillow, too. I always have stacks of essential oils around the house but this is the one I use most. I love it in the garden, too. In my last house we lived in the side on Box Hill, right on the chalk – I planted huge swathes of it because it loved the chalk so much. Now we’ve moved I just had to plant loads more – my husband used to keep bees and of course they love it, too.
  1. Roses – Who doesn’t adore roses? I also have a tendency toward rosy perfumes. People can be prejudiced against rose and lavender perfumes because they see them as ‘old fashioned’ but I think you can have classic scents without them being old-lady-ish. I don’t know if there’s a particular rose I love more than any other, but I like to walk around my garden just burying my nose in the roses as often as possible. Heavenly!
  1. Cedarwood – As in the actual wood, and the essential oil. It’s something that’s present in a lot of perfumes but doesn’t necessarily hit the headlines. It’s just so good, so important. We’ve got some drawers at home that the carpenter who made them lined with cedar, and every single time I open a drawer that smell hits me, I love opening those drawers! And it even subtly scents the things inside.