#StayHome with Acqua di Parma: donating 100% of online revenue to charity

Acqua di Parma are launching a #StayHome charity campaign to support the fight against COVID-19. Throughout the month of April, 100% of e-commerce revenues generated by sales of the Home Collection, Barbiere and Personal Care products will be donated to support initiatives against the corona crisis.

In these stressful and uncertain times, how heartening it has been to see brands, both big and small, stepping up to provide support, making hand-santisisers, donating products and now, with Acqua di Parma’s #StayHome campaign donating an incredible 100% of their online profits to help their home country, which has been hit so hard by this pandemic.

 

 

Laura Burdese, CEO of Acqua di Parma comments that, ‘In these difficult times of suffering and strife that grip Italy so severely, it is natural and right for Acqua di Parma to make a strong gesture of solidarity. With the #StayHome campaign, we can do our part and demonstrate the love that the Maison has for our mother country.’

Explaining further why this campaign was so important to them, Laura continues: ‘Our solidarity campaign is a way to provide tangible support, be it emotional or economic, to Italy in this time of need so that in dealing with this emergency, we can preserve what we love most about our country: Italian art, nature and culture will continue to be given and shared across the globe’

 

 

Acqua di Parma invite you to help support this campaign by sharing social media posts – perhaps of cosy, scented spaces you have created? – and tagging @acquadiparma_official and #StayHome. What’s more, during this time, all Acqua di Parma online orders have FREE delivery, so even more excuse to indulge, delight and comfort yourself with scent at home…

By Suzy Nightingale

Helping Hands: fragrance houses producing hand sanitisers

Due to the current global pandemic of the Covid-19 virus, many fragrance houses are turning their production of perfume to that of hand-santisers, which are much-needed and now often difficult to obtain for health workers and those at risk.

All medical advice still clearly states that washing your hands with soap and water for twenty seconds or more is still the best way to ensure your hands are properly clean – but in situations when soap and water are not easily used, and as an extra precaution, the supply and delivery of hand-santisers to those in need is now more important than ever.

Hand-santisers should ideally contain 70% professional grade alcohol base to be effective, and most over the counter hand sanitisers contain varying amounts and types, often between 60% and 95% and usually isopropyl alcohol.

Because alcohol is used as the base of the majority of fragrances, fragrance houses have to pre-order this in bulk, and so it makes perfect sense for them to be using their stocks of this material – once taken foregranted, and now a precious commodity – to turn it into hand-santisers.

It turns out that all Dior, Givenchy, and Guerlain liquid soaps and creams have a viscosity very similar to that of hand-sanitiser gel, which means LVMH is able to continue using their usual filling machines, plastic bottles, and pump dispensers to mass-produce hand-santiser, which they have been distributing free of charge to French health authorities and hospitals.

 

 

Bernard Arnault, chairman and chief executive of LVMH, said that ‘Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus.’ And they have been highlighting the work they’re doing on social media with the hashtag #LVMHJOINSFORCES.

 

 

Sarah Baker has made gorgeously scented hand-santisers available to the public, that conform to the  WHO recommended hand-rub formulations. Named ‘Jazz Hands‘, a set of four long-lasting 50ml bottles, fragranced with her perfumes Greek Keys, Charade, Jungle Juice and Atlante, can be purchased for £40. The price includes a £5 donation to Médecins Sans Frontièrs (Doctors Without Borders), and Sarah will send all those who purchase a pack of Jazz Hands a special discount code, allowing you to take the full price of the hand-santisers off a 50ml bottle of perfume of your choice.

Ormonde Jayne started making batches of hand-santiser several weeks ago, gifting them to all their employees and families, and are now giving away a free spray bottle of hand-santiser with any purchase from their website. Founder Linda Pilkington commented that, ‘As a privately owned perfume house that manufactures its own perfume, we are in a unique position, having a denatured alcohol license, to be able to manufacture a hand sanitiser. Our formula contains 80% denatured alcohol, 20% aniseptic aloe vera and tea tree oil.’ And she continued, ‘On behalf of all the Ormonde Jayne team, we wish you all the most important things in life, good health and happiness.’

 

 

In America, other indie brands are stepping forward, including L.A-based perfumer Sarah Horowitz , who has introduced the Stay Safe Sanitizing Spray ($10 for a 1-ounce bottle or a free 0.34-ounce bottle with every online order over $75. The spray consists of an 80% concentrate of organic alcohol, which isl mixed with essential oils often used for their antibacterial properties, such as clove, lemongrass, lavender maillette and patchouli.

Last week we also reported that fragrance house Miller Harris were donating their entire stock of soap and hand wash to AGE UK and other vulnerable communities, and enouraging other brands to help if they are able.

How heartening, at times of crisis, that fragrance houses have stepped up so swiftly to help and do what what they can – we’re all in this together, after all.

By Suzy Nightingale

Covid-19 and loss of smell: IMPORTANT news for noses

We know that there are many rumours swirling around the coronavirus, but we felt that this was worth circulating to a community which is highly tuned into its sense of smell.

Top ENT specialists have pinpointed loss of sense of smell – a.k.a. ‘anosmia’ – as a potential symptom of those carrying the Covid-19 virus, who are otherwise asymptomatic.

Previously, we were told to look out for symptoms such as a high fever and a new continuous, dry cough – and for people with those symptoms to self-isolate within their own homes. Scientists suspected, however, that the wide-spreading of the virus has, in part, been due to otherwise seemingly healthy people going out and about – unaware that they are carrying the virus and unwittingly infecting others.

The British Association of Otorhinolaryngology (ENT UK) published a statement that these anosmia symptoms had been found among ‘…a number of patients in the “absence of other symptoms”‘.

Professor Claire Hopkins, president of the British Rhinological Society, and Professor Nirmal Kumar, president of ENT UK, remarked in the joint statement, published online, that they’d noticed a significant and sudden rise ‘in cases of isolated anosmia’ — total or partial smell loss — in the UK, US, France and northern Italy.

The statement goes on to remark that they ‘…think these patients may be some of the hitherto hidden carriers that have facilitated the rapid spread of Covid-19,’ commenting that, ‘Unfortunately, these patients do not meet current criteria for testing or self isolation.’

As fragrance-lovers we are generally more in-tune with our noses and sense of smell than the majority of people, simply due to the fact we spend so much time focussing on scent, concentrating on how it smells. (And, of course, lavishly spraying ourselves in our favourites and describing them to others.) Therefore, we are perhaps in a better place to notice a loss of smell more immediately. And therefore – more importantly – to act on it.

Although current government guidelines on self-isolating with signs of coronavirus do not yet specifically mention the loss of smell as a symptom, it is worth pointing out that the advice DOES state that we should self-isolate and take extra precautions if you are displaying any symptoms at all, ‘however mild’.

What to do if you have recently lost your sense of smell:

As of last night, the government have enforced a complete ‘lockdown’ within the U.K. – a precaution that the French authorities undertook a week ago. Now that the ENT specialists have made the link between a loss of smell as a clue you may be a carrier of Covid-19, even if you don’t have a high temperature or a cough, if you live with other people, the advice is that you should take extra precations and self-isolate as much as possible within your own house.

This means not sharing bathrooms or kitchens, if at all possible. Where only one bathroom or kitchen is available, there are other measures you can take to prevent the spread of infection – such as not sharing towels or tea-towels, and information about how to thoroughly clean your shared living space.

Currently it seems the majority of those who did lose their sense of smell due to carrying the Covid-19 virus are reporting that they have fully recovered their sense of smell after around a month (much quicker in the case of one sufferer we know personally), though these are early days and much has still to be learned. Fifth Sense, a U.K. charity for those with smell and taste disorders, also have a useful article on their website regarding Covid-19 and the loss of smell.

Another source of contact for those who have lost their sense of smell – through a virus, due to medication or from birth – is the recently established charity AbScent which has lots of great advice on their website.

These are scary things to read, indeed, and of course worrying times for us all. But there is good news coming out of China, for those who are recovering and for whom life is slowly going back to (an albeit new) kind of normality. This has only been achieved by everyone working together, following the guidelines and self-isolating.

As difficult as this is, we CAN get through this together, and we shall emerge with a new sense of just how important it is to talk to our neighbours, to check in on the most vulnerable within our communities, and to grasp every moment of freedom and health with joy. Even if that’s only meeting a friend for coffee or going to an art gallery or literally stopping to smell the roses. How we shall treasure those moments anew when we can do them, freely, again.

And we shall do, we shall.

Stay safe, dear fragrant friends.

By Suzy Nightingale

Miller Harris shout-out for brand’s soap donations

Miller Harris have announced they’re donating hand wash, hand lotion and soaps to those most vulnerable in the UK – and are calling for other brands to join in if they can

In these unprecedented and troubling times, amidst much worry, people ARE doing good things. We’ve already highlighted how some beauty and fragrance brands are helping, and will be showcasing some more next week. But right now we want to join Miller Harris and their shout-out for brands to donate soap, where possible, to help the most vulnerable in our community.

We’ve just spoken to Sarah Rotheram, CEO of Miller Harris, and she explained this felt like a positive thing they could give back to the community – to ensure those most vulnerable – the elderly and the poor – can wash their hands. We know that soap and water and good hand hygeine can destroy the virus. We’ve been contacting brands ourselves, but we’d also like to post this shout-out so that if there are ANY brands out there who’d like to get involved…

In a letter sent to fellow brands, Sarah says:

‘Dear Friends and Colleagues.

LETS GET SOAP MOVING!

As the apprehension around the COVID-19 virus spreads globally, I felt compelled to write and try to help in anyway that we possibly can. Our thoughts go out to everyone affected, our friends in China, Asia and Italy who have been affected for some time, and everyone globally now feeling the shock of the virus.

We do believe that the pause on the world is here for a reason and to remind us we are ‘all one world’ and together is how we will overcome this pandemic. As you all know, I am a huge optimist and there will be a silver lining as the world emerges from this a different place.

We are seeing huge acts of kindness amongst the gloom of the news, and it is these acts of kindness that bring us hope. As a small business we are aware that the next few weeks and months will be a huge challenge for us and all of our staff and partners and we will look to work together through this crisis.

We are partnering with Age UK to address the demand in the most at-risk sector and whilst we await more detailed stats, what we do want to do is urge other businesses who can help, to act now.

As a brand we will be donating our entire stock of hand wash, hand lotion and soaps to those most vulnerable in the UK. Our soaps will leave the warehouse tomorrow to reach the elderly and we are asking other brands to join us. It will be a sin if soap is sat in warehouses rather than reaching people where it can be of some help. The most venerable in our society will be the most affected and the best advice is to wash your hands regularly, so we need to donate what we can and get soap to those in need.

If others join us we can make a much bigger difference.

Our larger beauty colleagues are generously giving to hospitals and assisting governments and often as a small brand we can feel that it is hard to make a difference. Collectively we can have a huge impact.

We are a small brand so have 11,000 units, but I am writing to other small businesses to request if you can join us in making a positive difference to lives. Its time to give back and I think as a community we can make a difference.

This week we have already donated soaps and shower gels to food banks, as they are also facing shortages of supplies as people stock pile. They need support. Again, I am writing to see if you can possibly spare some soap to these organizations that are caring for those in need in these uncertain times.

Please join me in donating generously, and lets get the soap moving. If you are able to help please get in contact with Emma, Laurel and SJ via marketing@millerharris.com who will share logistical information and link you with Age UK.

Best wishes,

Sarah Rotheram
CEO, Miller Harris

If you are a small brand with stock to spare, or know of brands that might be able to get involved, please do share this information with them. Let’s all pull together in this troubling time and make sure the most vulnerable are helped.

By Suzy Nightingale