Trending Now… Rhubarb!

Rhubarb, rhubarb, rhubarb… No, we’re not practicing being an extra in a film (it’s what they traditionally mutter while appearing to chat in the background, FYI!) – rhubarb is proving a hugely popular trend in perfumery, so let’s get to the crunch of this vibrantly fruity fragrance note.
We first started seeing rhubarb making a fizz around 2015, but now the note is hugely popular and has set its own scent trend. How come? Well rhubarb is one of the happiest notes in fragrance, its bright, zippy character is distinctive, fun yet with a properly grown up poise to it – it definitely feels more sophisticated than many fruity notes in fragrance.

While providing a modern twist to classic floral or citrus bouquets, it simultaneously has more than a whiff of nostalgia about it, too – most of us have fond childhood memories of eating it baked in a crumble, or just freshly picked, raw and dipped in sugar. 

 

Despite rhubarb’s unmistakable tartness, it manages to play very nicely with other perfumery ingredients – melding wonderfully with violet, jazzing up a rose or other fruity cocktail-like notes, and adding an energising ZING of freshness that’s perhaps more intriguing than your average citrus.
Says CPL Aromas Marketing Executive Aitana López de Carrión: ‘It’s a great note for providing those green, fruity and refreshing accords. As a fruity note, it works particularly well, as its not as sweet and sticky like mango or strawberry.’
The perfect addition to a summer scent wardrobe, here’s some fragrances resplendent with rhubarb that we’re loving right now…
 

 

Celebrating ‘home is where the heart is’, Molton Brown showcase a duo of star ingredients often grown in our own gardens, much beloved by us Brits. Perfumer Vanessa Prudent conjures comforting childhood memories of baking, a sprinkle of sugar and pink pepper dusting rhubarb’s crispness, the leaves swagged by armfuls of soft pink roses. Marrying crisp fruitiness to the cedar muskiness of the base via silky cream ribbons, it’s an elegant reverie, bottled.
Molton Brown Delicious Rhubarb & Rose
£85 for 100ml eau de toilette moltonbrown.co.uk
Or try a sample in the Exquisite Essences Discovery Box

 

 

 

 

FLORAL_STREET_ELECTRIC_RHUBARB

 

Inspired by happy summer days in the garden, sipping Prosecco with your nearest and dearest, this immediately joyous scent was created in collaboration with the Royal Horticultural Society. The unique combination of English rhubarb and sea salt give the white floral blend a much-needed jolt into the 21st Century, and it’s the perfect instant mood-lifter, much like said Prosecco (but thankfully this one won’t leave you suffering on the sofa the next day).

Floral Street Electric Rhubarb
£64 for 50ml eau de parfum floralstreet.com

 

 

 

 

Forget where you are, close your eyes and inhale as Nathalie Feisthauer’s fragrance takes you ‘to a terrace overlooking the Mediterranean Sea at sunset, with a “chill out” cocktail in hand’. Mixing fizzing citrus and mint, capricious rhubarb and orange blossom sway to a groove that throbs over the amber wood, incense and Haitian vetiver base. Aromatic electronica, interpreted by NIID in the accompanying musical track = laidback vibes resonating into the early hours.

L’Orchestre Parfums Electro Limonade
£129 for 100ml eau de parfum ab-presents.co.uk

 

 

 

Oh we’re so enraptured by this contemporary and so-wearable take on rose – one to wear when you want to add the sense of twirling in a gauzy shocking pink gown (worn with trainers) we feel. The bright rose is entwined with sharp blackcurrant for some edge, and the sparkling, zingy rhubarb exudes throughout. Aqueous peonies add dewiness, while those blackcurrants expose its greenness. Petals, stalks and stems: this is a nose in a rosebush. Rich, jam-laced Moroccan rose absolute adds depth, for a scent that sparks a child-like joy within. Now: twirl!

Experimental Perfume Club Rose Rhubarb

£98 for 50ml eau de parfum experimentalperfumclub.com,
or try it in the Experimental Perfume Club Discovery Set

 

 

 

If you think rhubarb in scent doesn’t spell sex appeal, this now absolute modern classic will make you think again. Yes, that familiar tang is there in the top notes, backed by some red berry sweetness. But perfumer Christine Nagel gives it some irresistible French allure, pairing the tartness with animalic white musks that lend a beautiful other-worldliness. The result is a bouquet that’s just as distinct and memorable as the brand’s more famous Eaux des Merveilles. A must have!

Hermès Eau de Rhubarbe Ècarlate
£87 for 100ml eau de Cologne hermes.com

Written by Suzy Nightingale

Scenting Wimbledon – new bottles, please!

As sure a sign of summer as your neighbour who seemingly mows their lawn thrice a day, Wimbledon is a welcome signal to pop the corks, open the starwberries and (for us at PSHQ) to don the whites while shouting “New bottles, please!” So, with such fragrant fun in mind, we present our whimsical scenting of the Wimbledon games to come…

 

 

 

 

MALIN + GOETZ
Strawberry
Forget overly sweet or boring: this is a contemporary strawberry ‘reimagined’ by the artistic team at Malin + Goetz. They ‘deconstructed’ and reinterpret the garden strawberry, invoking its luscious freshness via bright shafts of pink pepper and bergamot, given a floral flourish by orris root, jasmine petals and warm musks. ‘A dynamic scent that challenges the conceptions around the strawberry,’ they promise. What the fruit has in common with this, however, is a decided moreishness.
£78 for 50ml eau de parfum
malinandgoetz.co.uk

 

 

Maison Margiela
When the Rain Stops
There comes a moment during Wimbledon when, inevitably, the heavens open. Much banter ensues, British sense of humour to the fore. But at least we can revel in the scent of ‘petrichor’ after the rain stops, so beautifully evoked here in another of this so-clever niche fragrance house’s scent memories. Think nose-tingling pink pepper awakening dewy leaves, encouraging Isparta roses and jasmine to bloom. Damp, earthy moss, rain-washed air: the storm clouds, parted – a moment of joy captured forever.
£49 for 30ml eau de toilette
theperfumeshop.com

 

 

 

 

MENS_LACOSTE_MATCH_POINT.LACOSTE
Match Point
Never mind Match Point, this is game, set and match to Lacoste for a thrillingly fresh aromatic creation that pitches two poised accords against each other. In the opening game, enjoy the green, exhilarating energy of basil and gentian, with an intriguing yet subtle bitter edge. But ultimately, as with all fragrances, it’s the base notes which win through – here, the composed, calm elegance of vetiver, smoothed by Cashmeran.
From £35 for 30ml eau de toilette
Lookfantastic.com

 

 

CONTRADICTIONS IN ILK
Nonchalant
Inviting you to dip ripe berries into the frothing fizz of a Champagne cocktail coupe, this is one for the so-chic bystander, probably clad in vintage couture but wearing it with tennis shoes, who doesn’t really care who wins the game, as long as she gets the prize… Always perfectly powdered and ultra-cool, there are hints of spicy drama amidst the devil-may-care attitude – a sense of the swans down puff thrown in temper across a dressing room, lipstick kisses on popped corks, and countless heady bouquets from admirers filling the air.
£150 for 50ml extrait de parfum
Buy it here

 

 

 

PACO RABANNE
Invictus Platinum
There is a cool feel to the metal platinum, which is echoed here by the freshness of this new interpretation of super-successful Invictus, in a flacon that somehow looks more than ever like a fabulous trophy. Awarded with this, the wearer will be invigorated and energised by a complex, powerful fusion of absinthe, grapefruit, mint, lavender, patchouli, cypress and oakmoss, powered out of the bottle by a crush of mint. Über-masculine, mega-wearable.
From £57 for 50ml eau de parfum
theperfumeshop.com

Suits You: a made-to-measure fragrance guide for men at weddings

What fragragrance to wear at your / a wedding’ perfume guides are plentiful, but almost exclusively aimed at women (either as brides, bridesmaids or guests). This isn’t a phrase you’ll often hear me utter in life, but: ‘what about the men?‘ Sometimes they attend weddings, too. Sometimes (more frequently than ever, these days) they even like to smell nice. While the ripples of shock subside, I present for your delectation a guide that proposes [warning: other puns will follow] a selection of scent suggestions for men to wear at a summer wedding, and exactly how to go about finding the perfect one…

What are you wearing?

Yes, okay, extremely likely to be a suit if you’re in the Western hemisphere, but think about the colour and material. Our senses are complexly intertwined, so tones and texture of fabric can genuinely give you a head-start into fragrance families to look for. Silk blends suggest cool, smooth compositions perhaps with cardamom or sandalwood as notes, while light wool might suggest a drier, woody scent – something with cedar, vetiver or guiacwood in the base.

Even consider ‘matching’ the colour of your suit to the packaging or bottle a brand has put their fragrance in – they spend considerable amounts of time and money ensuring the way a fragrance looks evokes something of the way a composition smells. If your suit is black or grey, look instead at the accessories (tie / cravat / handkerchief) – dark red or plum colours could lead you to an opulent rose (yes, it works amazingly on men’s skin and features in many masculine launches of late!) or something with berries, pink pepper fruity notes.

This isn’t a strict guide, because everyone has differing opinions on what certain colours ‘smell’ like; but it’s a starting point. And when you’re suddenyl struck wide-eyed with terror at the overwhelming choice in the perfume shop aisle (before heading up the aisle to the altar), you need somewhere to start.

 

If you already love a fragrance but want to try something different

It’s a good idea to have a differing scent for a wedding – particularly if you’re the one getting married – because smell is the sense that’s most closely plugged into the section of our brain that stores memory and emotions; therefore, you can tap into those happy times again whenver you wish, simply by spraying that particular scent again. Also, we hope you’re treating yourself to a new outfit, not just whatever happens to be the cleanest and least-creased thing knocking about on the bedroom chair; so why wouldn’t you wear a new scent, too?

Have a look at our genius Fragrance Finder – simply input the name of a scent you already wear, and it’ll give you SIX suggestions of new fragrances to try with similar notes, themes or ‘feel’ about them, all in differing price ranges. It REALLY works – just try it for yourself to see!

Know your skin type.

Fragrance can waft fabulously on some people for hours, while that same scent might only have a mere whiff left after an hour of you wearing it. It depends, basically, on how oily your skin is naturally, and the climate you’re in. Fragrances are generally composed of oils in an alcohol base, and these evaporate at differing rates (hence Top / Heart / Base notes); so the drier your skin, the hotter the weather, the more quickly your scent will disappear.

If this is your experience, you might want to avoid a scent that’s mainly citrus-based or a very light formulation (such as Cologne) as those notes can evaporate within half an hour; though having said that, modern advances using aroma chemicals can help vastly prolong some citrus scents. See if the fragrance has an Eau de Parfum or ‘Intense’ version – these have a highter fragrance to alcohol base ratio so last much longer – or layer with matching products such as shower gel and body lotion. The more moisturised your skin, the longer the fragrance will cling to it.

Also consider carrying a pocket-sized version for on-the-go top-ups – many houses offer travel sizes, or you can buy brilliant (and very stylish) mini atomisers, such as Travalo, in which you can safely decant from your full-size bottle.

 

Travalo atomisers £28 ab-presents.co.uk

 

 

BRIONI
Brioni
Characterful, suave and assured as the perfectly tailored menswear it’s the fragrant emblem of, founded in Rome in 1945, the pared-back style is perfectly reflected in Master Perfumer Michel Almairac’s hands. Green apple studded with pink pepper feels like a cool sip of gin, while violet and Ambroxan are perfectly blended with tonka bean and musk, like a second skin. Instant classic, aisle be bound! [You were warned about the puns], and there’s two other versions – one fresher, the other an Intense – also available.
£95 for 100ml eau de parfum (60ml exclusive to retail)
brioni.com

 

PS: You can try a sample of Brioni in the Niche VI Discovery Box (along with nine other niche scents for £23 / VIPs £19)

 

 

DUNHILL
Icon Racing Red
There’s some extra pep in this engine – perhaps the sizzle of spicier notes with the warm glow of that rich amber base does it, but nonetheless we can say the red is rather racier than its somewhat sleeker (but still fabulous) Racing Blue garage-mate. Sun-filled solar notes remind us of driving, top down, ‘round winding lanes on holiday (perhaps pressaging the honeymoon?) with a carefree abandon, the zing of the citrus speeding the verdant freshness of leafy fern and geranium – a welcome reception before the nuzzle-me-closer frankincense-y infused church pews base kicks in.
£94 for 100ml eau de parfum
fenwick.co.uk

 

 

 

PENHALIGON’S
Constantinople
One for gents that desire being veiled in something more opulent and exotic, this highly refined, almost leathery iris feels like an intricately carved wooden shutter suddenly flung open to welcome evening air and blazing skies, a tang of salty shores nearby carrying waves of delicate, powdered spices on the breeze. Beneath an earthy, mossy layer nestles seams of liquid vanilla, milky ripples later reflect moonlight, harbouring the expectation and tingling anticipation of tonight’s nuptial adventures…
£178 for 100ml eau de parfum
penhaligons.com

 

 

 

GIORGIO ARMANI
Acqua di Giò EDP
Requring the comfort of familiarity with a fresh feel? ‘An eternally iconic fragrance reinvented for the future’, this new interpretation reflects Armani’s sustainability commitment. Aromatic and luminous, the consciously-sourced ingredients fizz with the freshness of green mandarin, lightly musky, tobacco-like notes in the clary sage heart, and a sheer yet enduring patchouli essence. An instant hit when it was launched in 1996, this so-stylish contemporary and eco-conscious (refillable) update is to be celebrated again – Alberto Morillas working his magic with the planet in mind.
£98 for 125ml eau de parfum
boots.com

 

 

 

PARFUMS DE MARLY
Greenley
A distinctly greener vibe for this much-loved niche house, bringing the feeling of a contemporary Cologne but (importantly) with the benefit of far greater staying power in a concentrated eau de parfum. Bursting with citrus up top, the petitgrain grants an immediate freshness, a fruity interpretation of cashmere wood fused with crisp apple and the shady cool of violet. Amberwood ripples throughout, making this feel like a much-needed stroll through the woodlands if you’re feeling the need to escape the wedding-planning madness.
£175 for 75ml eau de parfum
harrods.com

 

 

Juicy mandarin is married here to the powerhouse icon that is Molecule 01 – the first fragrance that propelled this house’s perfumed fame. The sophisticated freshness just keeps on going (and helps you hang on) thanks to perfumer Geza Schoen. ‘I’ve touched it up with a little extra shading to extend it, adding a mandarin ingredient used in flavourings to give it super-juiciness’ he explains. Then the warm-skin purr of ISO E Super sashays in: ‘That’s unusual – for a top note ingredient like Mandarin and a base note like Iso E Super to dance together naked like this, without other notes coming between them.’

Escentric Molecules M+ Mandarin £95 for 100ml or try a sample in their M+ Discovery Set £20

 

 

 

Here’s a thought – if you’re nervous about that first dance, or ‘dad dancing’ as a guest, simply spray the M+ Mandarin and imagine everyone naked. Well. Maybe not everyone, depending of course on how you feel about your in-laws. But seriously, the right fragrance truly can give you an extra boost of confidence, helping you feel stronger and energised throughout the day as well as making scent memories to last a lifetime. I so hope this little guide has given you some help to finding yours…

Written by Suzy Nightingale

 

 

How to choose fragrance as a gift (with men in mind…)

How to choose a fragrance as a gift is something we get asked a lot – from those looking to treat the men in lives with a new scent, and from people just starting to explore the fragrant world themselves. Either way, those endless shelves of scented posibilities can seem daunting – especially if you’re shopping online.

With Father’s Day around the corner, fragrant gifts are much on our minds, but we wanted to create a guide that gets your started on your journey and, even better, can be used for any time you find yourself confused while pondering perfumes.

If you’re buying a scented present:

Don’t leave it to random chance – that could go wrong. Tell him that something exciting’s on the way and treat him to a selection box of new scents (you can always buy the full-size of the one he loves most, later!)

Take a look at some of the suggestions, below. But first, ask yourself this:

Can the man in your life (or you) still wear, with no shame, the same jeans he was wearing aged 17? We’re hardly ones to judge (especially after lockdown!) but we’re betting most could not – and even if they could, that it would be really quite inadvisable for them to do so.

Why, then, do some poor chaps keep getting given the same old scent they’ve been using since they were first shaving?

Let’s change it up… So, think about:

 

 

 

 

What type of a chap are you buying for?

Character, hobbies and personal style are all pointers, but can never be an absolute guarantee of what he’ll prefer – he might just surprise you (and himself!) That’s why a selection of samples to try at home is the best bet. Masculine fragrances have moved on somewhat since the ‘splash it all over’ one-size-fits-all sporty-fresh-or-nothing days. Now there are ‘gender fluid’ fragrances categories, and men are offered opulent ambers along with sophisticated fougéres; addictive gourmands, bigger, bolder Colognes and even floral-forward scents that smell utterly incredible on a man’s skin.

Where to begin?

1: If you already know a fragrance they like

Have a look at matching products available, such as a gorgeously decadent grooming products like body/beard oils and shower gels or body lotions. It’s often possible to find travel-size versions of fragrances (which are always useful and well-recieved).

If you don’t want to get them the same old thing, then take a look at our genius Fragrance Finder – simply input the name of a scent they already wear, and it’ll give you SIX suggestions of new fragrances to try with similar notes, themes or ‘feel’ about them, all in differing price ranges. It REALLY works – just try it for yourself to see!

 

 

 

 

2: If you’ve no idea what they like / How to choose fragrance

Think about how they dress, or the way they decorate their home – this is an excellent indication as to their character, and therefore the style of scent they probably prefer. Are there particular materials they’re drawn towards, or colours they normally go for? Fragrance, texture and colour and have many qualities in common.

Look for scents packaged in those colours – huge amounts of time and money are spent ‘matching’ the juice to the mood evoked by those hues – or described with those words, such as ‘velvety’, ‘suede’ or ‘crisp cotton’ in the notes. Or consider their interests: sporty gym types might prefer fresher scents, artistic types might prefer a more opulent aesthetic.

But scent selection isn’t always a matter of joining the dots – some people like fragrances you’d never guess at! So the absolute best solution is to buy them a Discovery Box so they can try all manner of differing fragrances in their own time. They may even surprise themselves with their favourite!

[Pssst! We’ve also extended our offer of 20% off Men’s Must Have, Suave Scents and Niche VI Discovery Boxes to treat your papa, a father-figure or special guy in your life to perfume for Father’s Day! Use the Code: FATHERS22 at the checkout to redeem!]

Father’s Day Gift Guide – fragrance ideas for all!

With so many olfactive options, we had to split our Father’s Day gift guide into two parts (for the first fragrant list of suggestions, click here); this second-half focuses on curated selections that showcase the entire range from a single house, or perhaps highlight their all-time classic best-selling buys. With scents ranging from cool and contemporary to smooth and sophisticated – spanning new niche names to much-loved designer favourites – there truly is something for all tastes…

[Pssst! We’ve also extended our offer of 20% off Men’s Must Have, Suave Scents and Niche VI Discovery Boxes to treat your papa, a father-figure or special guy in your life to perfume for Father’s Day! Use the Code: FATHERS22 at the checkout to redeem!]

 

 

 

Escentric Molecules Discovery Set: £25

Utterly unique duos of these cult fragrances combine a man-made aroma-molecule with naturals that boost that main scent. Rebels of the perfume world, founded by maverick perfumer Geza Schoen; Escentric Molecules allow your lucky gift-recipient to share a journey of fragrant exploration via their brilliant Discovery Set. Try each of them in turn, compare the FIVE pairs, and find out why this continually innovative house are set to blow your mind…

The Escentric Molecules Discovery Set includes FIVE duos x 2ml samples. 

Escentric 01 – the Iso E Super molecule features heavily, with the remaining formula using ingredients ‘designed to underscore its low-lit mood.’

Molecule 01 – the ‘partner’ to Escentric 01 contains nothing but Iso E Super – a single ingredient

Escentric 02 – vetiver, synthetic musk, Muscone plus powdery orris, elderflower extract and hedione

Molecule 02 – unadulterated Ambroxan

Escentric 03 – a tribute to the more familiar side of vetiver: its dark, slightly exotic woodiness.

Molecule 03 – Vertiveryle acetate, a refined vetiver note is celebrated at its purest

Escentric 04 – pink grapefruit, rose and pink peppercorns

Molecule 04 – a seriously room-filling sillage of smooth sandalwood

Molecule 05  – consists of the molecule Cashmeran pure and singular

Escentric 05 – dry, radiant, warm and woody with a touch of pine resin

 

 

 

 

Banana Republic: £8

Created in 1978 out of an intrepid travel-inspired couple’s dream, Banana Republic went on to become a GLOBAL FASHION BRAND. Now, they bring us an oh-so-cool, niche-inspired fragrance collection. Developed with perfumers such as Claude Dir and Patricia Choux, to mark significant dates and personal memories for the brand, though incredibly affordable, they certainly don’t compromise on quality, and have seriously impressed us at Perfume Society HQ!

Neroli Woods – with oodles of neroli and orange blossom, evoking holidays to the South of France (1.5ml eau de parfum)

17 Oud Mosaic – a mosaic of internationally-beloved aromas

78 Vintage Green – leafy and green, it captures the fantasy of travel and freedom

90 Pure White – transparent yet sexy, with a blend of musk and lavender

 

 

 

Cochine: £20 / VIPs £16

Inspired by the exotic escapism of world travel and enjoying long summer evenings somewhere in the tropics, these unique fragrances capture the very essence of adventure (and the adventurous spirits of those who choose to wear their scents). Yes there are florals, but this niche house are unisex, and they’re composed with such a freshness, it’s as though the salty ocean air carries the fragrance on a scented, balmy breeze. And we happen to know they smell amazing on men’s skin!

Vanille & Tabac Noir – This alluring scent captures the magic of sunset evenings. Sensual notes of tobacco flower and vanilla blend with hints of patchouli, cardamon and basil in a scent that swirls with rich, delicate spices.

Frangipani & Neroli – A scent that will sweep you away to white, tropical sandy shores. This exotic fragrance blends smooth, honeyed notes of frangipani with the delicate freshness of neroli.

Tuberose & Wild fig – A rich, indulgent fragrance that captures soul-reviving sun-warmed evenings. Enchanting tuberose is combined with earthy notes of wild fig and hints of vetiver and cedar wood to create this inescapably romantic scent.

Tuberose Absolute & Sandalwood – This is the scent of exotic and unforgettable nights. Intriguing tuberose combines with rich leather and sandalwood in this intoxicating, utterly addictive fragrance.

White Jasmine & Gardenia – An exquisite floral fragrance that captures a feeling of joyous freedom. Soft, white petals of rich jasmine, gardenia and peony come together to create this unforgettable scent

 

 

Floris Classic: £35

Founded in 1730, Floris is still operating out of its original premises, run by members of that same family, creating beautiful fragrances for men and for women…We have long adored Floris at Perfume Society HQ and with creations here ranging from crisp citrus to rich and woody, we are so excited to share this Discovery Collection containing five cult classic, completely timeless fragrances he simply has to try.

Special No.127 – a refreshing citrus blend of bergamot and orange with petitgrain introduces the heart of lavender and geranium.

Limes – a vibrant burst of the lemon entwined with lime blossom, neroli, and lily of the valley, sustained by a musky base.

Cefiro – crisp lemon and lime, punctuated with bergamot and mandarin, warmed by spicy notes of cardamom and nutmeg.

Neroli Voyage – opening with a citrus burst of neroli and lemon, complemented by marine notes and enlivened by spicy notes of ginger and aromatic fennel seed.

Leather Oud – the freshness of new leather compliments the smoky aspects of the oud oil and geranium at the heart.

 

 

 

 

Map of the Heart: £35

Co-founders Sarah Blair and Jeffrey Darling have long collaborated in writing, design and film. For them it was a natural step to take that into fragrance – a wearable art form. With full-size bottles designed by the legendary Pierre Dinand, each fragrance resembles an anatomical model of the human heart, featuring Australian sandalwood as a signature written in scent. So let him dive in – and see which fragrance draws his heart closer.

Clear Heart v.1 – Australian summer: surfing, swimming, hot days, cool breezes and the salt that hangs in the air promising more.

Black Heart v.2 – Smoky. Impolite. Dangerous. It’s smoky heart of mysterious spices is shot through with shards of fresh eucalyptus and citrus to create an impolite mix of opposites.

Red Heart v.3 – Explosive. Seductive. Addictive. A composition of feijoa, tuberose and spices with sensual notes of musk and vanilla.

Gold Heart v.4 – Nurturing. Precious. Ancient. An exotic warm breeze that wraps around to protect and nurture.

Purple Heart v.5 – Brave. Instinctive. Triumphant. Inverying the olfactory pyramid by opening darker and then brightening

Pink Heart v.6 – Mingles on the skin with the spiciness of the sumac accord and cistus absolute for a mesmerising ride.

White Heart v.7 – The ethereal and sharp opening of French lavender, aldehyde and cardamom coolly invite us into the vast landscape of love.

 

 

 

Memoize: £57

Our sense of the smell is the most powerful emotional link we can trigger – and Memoize London set out to create a collection of scents that did much more than simply make you smell exquisite. As they explain, when smelling a fine fragrance, ‘the merest hint of something familiar can trigger a special memory or wonderful moment in our lives that we treasure forever.’ Using scent as a journey, the Light collection is an invitation to clear the mind and enhance the soul. One for stressed-out peace-seeking chaps, perhaps…?

Castitas – The essence of purity, honesty and innocence, to remind you of your purest moments.

Industria – The essence of strength and perseverance, the tenacity to fulfil your hopes and dreams.

Caritas – The essence of generosity, charity and kindness, to remind you of the goodness held within.

Temperantia – The essence of calmness, modesty and great wisdom, reminiscent of that moment of pure calm and tolerance.

Patientia – The essence of patience and tranquillity, the endurance and resilience to stand firm and strong.

Humanitas – The essence of kindness and compassion, wraps itself around you like an old friend.

Humilitas – The essence of modesty, humility and grace, aware of your greatness, without the need to prove it to the world.

White Castitas – The essence of great honour and integrity, your body and soul are cleansed, your mind is clear.

 

 

 

Contradictions in ILK: £48

Asking the simple question ‘how do you feel today?’ is the starting point of this personality-led, unisex perfume collection. This collection beckons him to ‘go within’ and celebrate his complexities through scent. Face up to dark and provocative thoughts or dare to daydream, using his emotions as a guide. But, say the house, we are complex beings, and we do not always feel one emotion at one time; so artistic types are especially drawn to expressing themselves by layering these intriguing fragrances.

Devious – inspired by the poisonous effect you can have on your own mind when over-indulging in dark and devious thoughts

Fantasist – a fantasia of delectable treats and mystical promises from distant and otherworldly lands

Infatuated – an ode to the all-consuming feeling and whirring thoughts of a lovelorn teenager endlessly daydreaming of unrequited love

Libertine – imagining a palazzo in Venice, home to Casanova – the most famous libertine of all time, with a note evoking his favourite exotic tipple, known as ‘cordial orgeat’

Nonchalant – inspired by Josephine Baker, the first black film star, world renowned dancer, bisexual, wartime spy and American expat living in Paris, who is still the epitome of timeless, glamorous cool

Realist – follow a monk’s journey up a mountain and capture his enlightened spirit by inhaling the smell of the crisp mountain air and forest trees

Sincere – inspired by the sincerity of a mother’s love

Virtuous – taking its inspiration from the words of Dante: ‘Beauty awakens the soul to act’

 

 

 

 

AromAtom: £69 / VIPs £65

Offering close encounters of the fragrant kind,  wannabe astronaut or space-mad dads will go on journeys further than they ever dreamed possible with this unique collection! Planetary Scientist, Astrobiologist and perfumer Marina Barcenilla created four transportive fragrances, combining her love for science and skills as a perfumer, each of them existing in their own scent universe. Showcasing this way of travelling the solar-system with our sense of smell, these are undeniably quirky yet utterly wearable scents that are bound to be a talking (and sniffing) point.

Ground Control – black hemlock, cedars, spruce and fir trees. The heavy smell of sap hangs in the air.

Moon Walk  – the serene landscape in fragrance form – a world of sparkling dust and silvery mountains.

We are the Martians  – the alien, metallic and dusty smell combined with home comforts astronauts crave.

Out of this World – from planet Earth to the heart of the Milky Way via saffron, raspberry and rum.

 

 

 

 

MALIN+GOETZ: £22

Hailed for their strong visual aesthetic and their portfolio of award-winning skincare formulations, MALIN+GOETZ made a natural progression into the world of fragrance via a range of hand-made candles, long-lasting perfume oils and progressive fragrances for us to enjoy on our skin. Experience the entire collection of eau de parfums in one beautifully packaged discovery set which includes the following six fragrances… 

Bergamot – a citrus orchard in bloom, with the spice of bitter fruit, bell pepper and ginger, with undertones of earthy musk and woody notes.

Cannabis – rich and herbaceous, with soft, floral notes of muguet and magnolia, on a base of earthy cedarwood, patchouli and sandalwood.

Dark Rum – a refreshing dark and spicy aroma, sweetened with plum and bergamot, with notes of leather, rum and creamy milk.

Leather – a formula of muted florals with smooth leather while rustic wood notes call to mind the softness of a well-worn vintage find.

Stem – luscious notes of green hyacinth, muguet, mandarin leaves, and green elements from wild freesia, all softened by a trio of modern musk molecules.

Vetiver – a combination of fresh citrus peel twists that are warmed by savoury celery seed, amber and guaiacwood.

 

Fathers Day gift guide – your fragrant toolkit to find the right one

The options for a Father’s Day gift haven’t exactly kept apace with the vast array of more meaningful presents proffered for Mother’s Day, so maybe this year you’d like to consider giving something really special this year in the form of a specially selected fragrance?

But it can be difficult enough to select a new perfume for yourslf to wear, so when it’s a gifting occasion for a wonderful man in your life – be that a dad, father-figure or perhaps the father of your own children, where do you begin?

We’ve curated a fragrant toolkit of a gift guide be a starting point for your favourite chap(s) to explore fragrances. These Discovery Boxes have been chosen to encompass a wardrobe of scent styles, with something to please every age – or occasion. Because you don’t only have to buy these for giving on Fathers Day, do you? Why not consider purchasing ahead of time for other occasions. Especially considering we have an extra special promotion to announce  

Running until June 8th, we’re delighted to offer you all 20% off Men’s Must Have, Suave Scents and Niche VI Discovery Boxes to treat your papa to perfume for Father’s Day!

Use the Code: FATHERS22 at the checkout to redeem!

  

Men’s Must Have 

RRP (before discount) £15 / VIPs £12

The perfect treat or gift filled with all the fragrances men simply must have! This collection of male and unisex fragrances features globally adored best sellers and just launched scents from THoO, Jeroboam, DSquared2, Paco Rabanne, Bentley, Jean Paul Gaultier, Versace & Initio. Delve into the collection and get ready to be truly addicted to your new favourite fragrance….

 

 

 

Suave Scents

RRP (before discount) £23 / VIPs £19

A stellar line up of globally adored perfume houses, here:  Creed Viking Cologne to celebrate the explorer, Parfums de Marly Greenley for a burst of green freshness, and Comme des Garçon Rouge for an earthly and elegant spritz. Showcasing the incredible Floral Street Black Lotus (10ml)! And even more loved names including Bentley, Eight & Bob, JUSBOX, Mercedes Benz, Molton Brown, Paco Rabanne, Salvatore Ferragamo and Versace. We also bring you two fabulous grooming products! The divinely scented Molton Brown Re-Charge Black Pepper Body Wash (100ml), and Ultrasun Lip Protection 30spf to keep you, you guessed it, effortlessly suave…

 

 

Niche VI

RRP (before discount) £23 / VIPs

Help him prep for a perfume ‘holiday’ with these newly launched and cult classic niche unisex fragrances – that really are some of the best in the world. Escentric Molecules Molecule 01, we believe, should be part of everyones perfume wardrobe, so we’ve included a generous 7.5ml to spritz and layer, alongside the decadent classic 24 Old Bond Street from Atkinsons! Also including the newly launched Brioni, Lalique Noir Premier Plume Blanche 1901 and Sånd from ånd fragrance.

We’ve also included trailblazing and frankly exquisite fragrances from some of our best-loved brands; J.U.S Parfums Sexycrush, Paco Rabanne Pacollection Strong Me, St Giles The Writer, Initio Addictive Vibration, Eight & Bob Annicke 1 and this addictive extra from A’Kin with the cooling Cleansing Micellar Water. Spray away!

Still stuck for ideas? Searching for any fragrance gift (or treat yourself!) – our Find a Fragrance tool is here to help. Simply type in the name of a scent you know they (or you) already like, and our so-clever database will present you with six new fragrance options to try, with several budgets in mind. Scented and sorted!

The unintentional hilarity of vintage fragrance ads

Given the current state of the world, we thought we’d cheer ourselves up with a look back at some of the most hilarious vintage fragrance ads of yore.

Now that we’re firmly in the 20s, we’re feeling distinctly nostalgic for all things vintage anyway – but it’s easy to forget how drastically advertising styles change over the years. What once was ultra cool can turn to cringe in the blink of an eye. YouTube is the gift that keeps on giving, as far as viewing vintage adverts is concerned, and there’s a whole host of fragrance ads that range from the unintentionally hilarious to the downright dodgy. We’ve rounded up some more of our favourites to keep you smiling for the rest of the week…

There’s a distinctly Monty Python-esque feeling to this advert from 1969. At any moment, one expects a character to ask, ‘Alright, but apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh-water system, and public health, what have the Romans ever done for us?’ To which, according to this advert, we can now add: Bacchus Cologne. He’s not the messiah, he’s a very smelly boy!

Lasers, leotards, smoke machines… could this be the dawn of the 1980s by any chance? This couldn’t be more thrillingly of its it time (1981 to be precise)  if it tried, and we even have SCIENCE (along with some nifty robotic dance moves, which I’m pretty sure we’ll all be breaking out down the club this weekend) to back up their claims of ‘pheremones’ in every bottle of Jovan Andron, that are ‘guaranteed to attract.’ Attract what, we’re not quite sure. Stifled laughter?

We can imagine the storyboard the advertising team created before filming this advert for Hawk Cologne in 1981, showing a ‘man who reaches higher’ – embodying all the freedom and graceful power of a bird of prey as he effortlessly conquers the rock he’s climbing. Unfortunately, the images somehow don’t match the voiceover, because what we see is a rather gormless chap with a bowl haircut looking for all the world like he’d need nanny’s instructions to climb the stairs to bed. Ah well, it probably looked good on paper.

This woman is not on the verge of a complete breakdown, she’s just ‘a little bit Kiku.’ That’s all. It’s 1969 and she’s fine, okay? She’s just changing her mood every two seconds and wearing a salad bowl on her head. She’s NEVER BEEN BETTER, thank you. In fact, aren’t all women, ‘a little bit Kiku?’ Well perhaps, but in public we try to hide it. Now take that off your head, Sandra, and come with us. We’ve all been rather concerned about you…

It’s not merely the yellowish hue that makes this 1976 advert look like a cheese dream: we think the people behind this campaign had been at the last of the Camenbert. In an unfathomably long sequence, we see Charles Bronson gawping weirdly at a piano player, then burst through the doors of his own appartment and begin stripping as though he’s joined the Chippendales, all while smoking a pipe. The name of the fragrance? Mandom. Of course it is. Pass the Brie.

Written by Suzy Nightingale

Fragrant gift ideas for men this Christmas

Looking for fragrant gift ideas for men but don’t know where to start? Follow our handy guide to find the perfect one…

The days are long gone when chaps wore one scent for life (possibly something sold on TV by an ex sportsman) which they were urged to ‘splash all over’, and those in their immediate vicinity likely wished they hadn’t.

Indeed, we know many of our readers and subscribers are men who love exploring the wider world of fragrances available to them now. But if you’re scent shopping for the special guy in your life – perhaps someone who’s interested but hasn’t quite figured out his personal scent style yet – it can be a tricky business thinking of something that shows you’ve been thoughtful and considered their character, but also pushes them (gently!) out of their comfort zone a little.

So, where to begin?

If you happen to know some names of fragrances they’ve loved wearing, type one in to our simple Find a Fragrance tool: the so-clever algorithm suggests six new scents with similar characters to try. Narrow down the selection by asking yourself…

What type of a chap are you buying for?

Age, character, hobbies and career are all pointers to fragrant gift ideas for men, but can never be an absolute guarantee of what he’ll prefer – he might just surprise you (and himself!) Masculine fragrances have moved on somewhat since the one-size-fits-all sporty-fresh-or-nothing days. Now there are ‘gender fluid’ fragrances categories, and men are offered a fragrant feast along with sophisticated fougéres; addictive gourmands, bigger, bolder Colognes, opulent ambers and even floral-forward scents that smell utterly incredible on a man’s skin.

However, we know not all chaps will be as open to more experiemental scents styles, so we’ve put together the ideal starting point with a selection of Discovery Boxes, specially curated with a range of fragrances to suit all tastes – from more classic and designer names to cult, niche houses they’ll love to explore.

Have a look at our current top picks of fragrant gift ideas for men, below…

 

 

Contemporary scents putting a modern twist on a local apothecary approach to luxury, MALIN+GOETZ have excelled with this NEW Discovery Set of SIX invigorating fragrance delights. £22

 

 

 

Music-lovers will adore these stunningly packaged, musical genre-inspired fragrances. Each of the 14 JUSBOX scents pays homage to an icon or era in music, with their own playlists on Spotify! £35

 

Paring fine fragrance with fashion-leading (cruelty free) pampering treats since 1973, iconic British brand Molton Brown built a global reputation on modern classics, with scents suit all tastes. £33

 

 

Founded in 1730, Floris create beautiful contemporary-style fragrances, as well as true classics. Still run by members of the family, heritage is taken to new levels with this niche-led collection. £35

 

 

The perfect gift for scent lovers to create their own bespoke fragrance, Emmanuelle Moeglin started Experimental Perfume Club in 2016. Now you can share & compare your layer combos! £32

How to choose a men’s fragrance

How to choose a men’s fragrance is something we get asked a lot – from those looking to treat the men in lives with a new scent, and from chaps’ just starting to explore the fragrant world themselves. Either way, those endless shelves of scented posibilities can seem daunting – especially if you’re shopping online.

Worry not! We’ve made it easy for you. Simply follow our guide of how to start sniffing out a brave new world…

If you’re buying a scented present:

Don’t leave it to random chance – that could go wrong. Tell him that something exciting’s on the way and treat him to a selection box of new scents (you can always buy the full-size of the one he loves most, later!)

Take a look at some of the suggestions, below. But first, ask yourself this:

Can the man in your life (or you) still wear, with no shame, the same jeans he was wearing aged 17? We’re hardly ones to judge (especially after lockdown!) but we’re betting most could not – and even if they could, that it would be really quite inadvisable for them to do so.

Why, then, do some poor chaps keep getting given the same old scent they’ve been using since they were first shaving?

Let’s change it up… So, think about:

What type of a chap are you buying for?

Character, hobbies and personal style are all pointers, but can never be an absolute guarantee of what he’ll prefer – he might just surprise you (and himself!) That’s why a selection of samples to try at home is the best bet. Masculine fragrances have moved on somewhat since the ‘splash it all over’ one-size-fits-all sporty-fresh-or-nothing days. Now there are ‘gender fluid’ fragrances categories, and men are offered opulent ambers along with sophisticated fougéres; addictive gourmands, bigger, bolder Colognes and even floral-forward scents that smell utterly incredible on a man’s skin.

Where to begin?

We have put together the ideal starting point with our just-launched Men’s Must Have’s Discovery Box. This collection of male and unisex fragrances is perfect for those who wish to bush the boundaries and try uniquely bold and statement scents from some of the hottest niche names and luxe designer houses around. It features globally adored best sellers and just launched scents from THoO, Jeroboam, DSquared2, Paco Rabanne, Bentley, Jean Paul Gaultier, Versace & Initio. (Read about each scent individually, here).

Men’s Must Have’s  £15 (VIP Price £12)

If you’re after something a little more traditional in style, but with enough intriguing twists to tantilise the senses, we suggest the Suave Scents Discovery Box. Designed with men in mind (or anyone who prefers a more ‘masculine’ fragrance vibe), the line-up has fragrances for every facet of a personality, the sheer variety of styles exuding everything from outdoors-y adventurous to more classically suave, with Creed Viking Cologne, Parfums de Marly Greenley, Comme des Garçon Rouge, Floral Street Black Lotus, Bentley, Eight & Bob, JUSBOX, Mercedes Benz, Molton Brown, Paco Rabanne, Salvatore Ferragamo and Versace. We also bring you two fabulous grooming products! The divinely scented Molton Brown Re-Charge Black Pepper Body Wash (100ml), and Ultrasun Lip Protection 30spf

Suave Scents £23 (VIP Price £19)

We also have an incredible selection of other Discovery Boxes, specially curated with a range of fragrances to suit all tastes – from classic and designer names to cult, niche houses they’ll love to explore. AND a great range of Brand Sets, which is the perfect way to sample a houses’ collection to get a real sense of their character.

Wherever you choose to begin, this scent adventure of trying new fragrances at home really takes away the stress of happening across ‘THE ONE’ (a concept we don’t really believe in for most people, anyway. A wardrobe of scents to match your mood / time of year / occasion are the way forward…)

Don’t sweat it – how to wear fragrance in hot weather

In hot weather, you may find some fragrances seems ‘stronger’ or more overpowering, or that your perfume simply ‘disappears’ on your skin when the temperatures soar. How can you help your scent survive the heat…?

Personally, at The Perfume Society,  we enjoy switching to brighter, airier perfumes for the warmer months, because fragrance can almost feel textural. So, just as we’ve long since cast off our opaque tights and cardis, so too do we crave something that feels sheer, gauzy and less stuffy.

Often you’ll find brands offer lighter versions of bestselling scents, for the summer. Of course some people still enjoy wearing the heavier more full-bodied, comforting, almost ‘cocooning’ scents throughout the year – but again, this is individual and depends on how you want a fragrance to make you feel. Whatever style you reach for, there’s no doubt hot heather can make a scent behave differently on your skin. So, why is this and how can you prevent a favourite from disappearing so quickly?

 

 

Hot Weather Perfume Problem #1 – Your scent doesn’t last as long

The weather can dramatically alter how long a scent lasts, and even how it smells on your skin. Skin and climate temperature are vital to a perfume’s performance, so even your favourite fragrance will smell different based on the time of year. When perfumers test the scents they’re creating they often use climate-controlled booths to check how they smell in hot and colder conditions (depending what countries they’ll be selling in). Though we tend to reach for brighter, citrus fresh scents in summer, these molecules are lighter, so can evaporate even more rapidly in high temperatures.

Solution:

– Try using a body oil, rich body balm or moisturising lotion before you put any fragrance on (and even afterwards, too), as scent takes longer to evaporate on nourished skin. This helps the fragrance ‘cling’ to your skin more easily, and so you get to actually smell if for more than a few minutes without frantically re-spraying.

– Spray pulse-points you might not usually think of. Behind your knees is a good example – it’s a warm spot that, once spritzed, will mean you leave a fragrant trail…

– Spritz the perfume at the nape of your neck, even into your hair and on clothes – BUT do check by spraying a tissue first that it isn’t going to mark your hair or fabric a strange colour, or leave an oily residue! We adore this way of wearing perfume, as hair and fabric are porous without heating up as much as your skin, allowing the perfume to stay all day.

 

 

Hot Weather Perfume Problem #2 – Your favourite fragrances now smell too ‘heavy’

Layering fragrances used to be seen as a scent sin, but we’ve all gotten over ourselves a bit (well most of us have). You don’t have to do this to a perfume you already love on its own, but if it’s suddenly feeling smothering rather than sensual or bulky instead of beautiful, there are brilliant ways of beefing-up a sadly flimsy fragrance, or adding a zing to something that’s a bit too dark or cloying on your skin. Give it a go, because, as we always say: perfume isn’t a tattoo – if you don’t like it, you can wash it off!

Solution:

Add freshness by layering with citrus notes like bergamot, neroli, lemon, lime or ‘green’ notes such as galbanum, tomato or violet leaf, green tea, marine/aquatic accords (synthetic recreations of sea-like, watery smells) and aldehydes (often desribed as being like Champagne bubbles).

 – Spray on a lightweight scarf that way if it gets a bit ‘too much’ or you want to wear something different, you can simply take the scarf off and you’re not stuck with it on your skin all day. Do test on a tissue first, to make sure it wont stain the fabric, but also consider typing a scented scarf to your bag if you want to carry around a beautiful scent all day without having it on your skin.

 

Hot Weather Perfume Problem #3 – Nothing you’ve got seems to smell right in the heat

We empathise, because you’re definitely not alone! Just as weather can dramatically alter our mood, our mood plays a huge part in how we perceice a perfume – even if it’s something you’ve adored wearing for years but suddenly just don’t feel like wearing anymore.

Solution:

Have a think about exactly what you’re looking for in a scent – is it to boost flagging energy levels, to comfort and help you feel protected, or to give you immediate mood-lifting feeling of trying something new? We’ve all be craving change these past few months, so why not treat yourself to a brand new selection of scents with the just-launched Eau So Fresh Discovery Box? Each fragrance has been especially curated to work well in hot weather, because we believe everyone’s olfactory wardrobe deserves a fresh start. Priced at just £19 for VIP Club Members, and £23 RRP, this could be the ‘newness’ your nose needs right now!

By Suzy Nightingale