Don’t sweat it – how to wear fragrance in hot weather

In hot weather, you may find some fragrances seems ‘stronger’ or more overpowering, or that your perfume simply ‘disappears’ on your skin when the temperatures soar. How can you help your scent survive the heat…?

Personally, at The Perfume Society,  we enjoy switching to brighter, airier perfumes for the warmer months, because fragrance can almost feel textural. So, just as we’ve long since cast off our opaque tights and cardis, so too do we crave something that feels sheer, gauzy and less stuffy.

Often you’ll find brands offer lighter versions of bestselling scents, for the summer. Of course some people still enjoy wearing the heavier more full-bodied, comforting, almost ‘cocooning’ scents throughout the year – but again, this is individual and depends on how you want a fragrance to make you feel. Whatever style you reach for, there’s no doubt hot heather can make a scent behave differently on your skin. So, why is this and how can you prevent a favourite from disappearing so quickly?

 

 

Hot Weather Perfume Problem #1 – Your scent doesn’t last as long

The weather can dramatically alter how long a scent lasts, and even how it smells on your skin. Skin and climate temperature are vital to a perfume’s performance, so even your favourite fragrance will smell different based on the time of year. When perfumers test the scents they’re creating they often use climate-controlled booths to check how they smell in hot and colder conditions (depending what countries they’ll be selling in). Though we tend to reach for brighter, citrus fresh scents in summer, these molecules are lighter, so can evaporate even more rapidly in high temperatures.

Solution:

– Try using a body oil, rich body balm or moisturising lotion before you put any fragrance on (and even afterwards, too), as scent takes longer to evaporate on nourished skin. This helps the fragrance ‘cling’ to your skin more easily, and so you get to actually smell if for more than a few minutes without frantically re-spraying.

– Spray pulse-points you might not usually think of. Behind your knees is a good example – it’s a warm spot that, once spritzed, will mean you leave a fragrant trail…

– Spritz the perfume at the nape of your neck, even into your hair and on clothes – BUT do check by spraying a tissue first that it isn’t going to mark your hair or fabric a strange colour, or leave an oily residue! We adore this way of wearing perfume, as hair and fabric are porous without heating up as much as your skin, allowing the perfume to stay all day.

 

 

Hot Weather Perfume Problem #2 – Your favourite fragrances now smell too ‘heavy’

Layering fragrances used to be seen as a scent sin, but we’ve all gotten over ourselves a bit (well most of us have). You don’t have to do this to a perfume you already love on its own, but if it’s suddenly feeling smothering rather than sensual or bulky instead of beautiful, there are brilliant ways of beefing-up a sadly flimsy fragrance, or adding a zing to something that’s a bit too dark or cloying on your skin. Give it a go, because, as we always say: perfume isn’t a tattoo – if you don’t like it, you can wash it off!

Solution:

Add freshness by layering with citrus notes like bergamot, neroli, lemon, lime or ‘green’ notes such as galbanum, tomato or violet leaf, green tea, marine/aquatic accords (synthetic recreations of sea-like, watery smells) and aldehydes (often desribed as being like Champagne bubbles).

 – Spray on a lightweight scarf that way if it gets a bit ‘too much’ or you want to wear something different, you can simply take the scarf off and you’re not stuck with it on your skin all day. Do test on a tissue first, to make sure it wont stain the fabric, but also consider typing a scented scarf to your bag if you want to carry around a beautiful scent all day without having it on your skin.

 

Hot Weather Perfume Problem #3 – Nothing you’ve got seems to smell right in the heat

We empathise, because you’re definitely not alone! Just as weather can dramatically alter our mood, our mood plays a huge part in how we perceice a perfume – even if it’s something you’ve adored wearing for years but suddenly just don’t feel like wearing anymore.

Solution:

Have a think about exactly what you’re looking for in a scent – is it to boost flagging energy levels, to comfort and help you feel protected, or to give you immediate mood-lifting feeling of trying something new? We’ve all be craving change these past few months, so why not treat yourself to a brand new selection of scents with the just-launched Eau So Fresh Discovery Box? Each fragrance has been especially curated to work well in hot weather, because we believe everyone’s olfactory wardrobe deserves a fresh start. Priced at just £19 for VIP Club Members, and £23 RRP, this could be the ‘newness’ your nose needs right now!

By Suzy Nightingale

Eight & Bob – the scented story of the socialite, the president, his brother & a muse

The remarkable story behind Eight & Bob brings together a dashing perfume-lover, a president, his brother and now we’re introduced to a stunning 1930s society muse named Annicke. Settle down and grab a cuppa as you learn the secrets behind the founding of this extraordinary niche house, and the stories which continue to inspre the creation of its contemporary, so-wearable scents..

We begin with the tale of how Eight & Bob got its name: One night during the summer of 1937, so we’re told, in the French Riviera (Côte d’Azur), Albert Fouquet, a young socialite and perfume connoisseur (who loved to blend his own essences), met an American student who was touring France: John F. Kennedy. Within minutes of being introduced, the vain JFK was captivated by the essence that Albert wore. John’s charm and congeniality persuaded Albert to leave him a sample of his cologne with a note at his hotel the following morning:

 

In this bottle, you will find the dash of French glamour that your American personality lacks.’

The shade of it all! Rather daring to address one of the Kennedys in such a manner, but we guess if you were a particular kind of socialite, you could get away with such cutting remarks.

Eight & Bob continue the story by describing how, on returning from vacation, ‘Albert received a letter from JFK thanking him for the fragrance and informing him of its success amongst his friends. He requested that Albert send him eight samples, “and if your production allows, another one for Bob”. (‘Bob’ being Robert Kennedy). And so, the legend of the house begat its name. You can read all the details in our page dedicated to the history of Eight & Bob.

The Eight & Bob Iconic Discovery Set is just £20 to delve into six timeless scents, including (of course) the original signature of JFK. The others are scented snapshopts, if you like, that dive deeper into the era and the characters at play, and you can click on the link to read the notes and full reviews of each.

Though initially put together by the house with men in mind, here at Perfume Society HQ we implore everyone to explore this divine collection and discover the timeless aromas loved by the stars of old Hollywood. We enjoy weraing many of these scents ourselves, so be sure to keep them safely locked away, chaps, if you want to keep them for yourselves!

Cap d’Antibes  – a fragrance that captures the essence of  long summer days

Champs de Provence  – an exquisite fragrance, inspired by the beauty of Provence

Egypt – based on Albert Fouquet’s fascination of ancient Egyptian culture

Eight & Bob Original –  the fragrance that was a great success with both JFK and his friends

Mémoires de Mustique – capturing the magic of this unique Caribbean island

Nuit de Megève – based on mountain air, the smell of wood smoke and elegance.

Now the Eight & Bob history unfurls a little further with the telling of founder Albert Fouquet‘s own tale – or rather, that of the woman who turned his life upside down. One evening in the French Alps, he attended a high society soirée (it seems he was paiting the town varying shades of scarlet almost every night) and at this particular party was introduced to the strikingly beautiful Annicke.

The Annicke Fragrance Discovery Set is also just £20 to explore all six scents, and has been created as a contemporary tribute to Fouquet’s love. The exquisite fragrances are inspired by that single, muse in the 1930s, but the love story lives on today in this line-up of six numbered scents – each exploring a differing facet of her personality. Because yes, Albert, a woman can be drop dead gorgeous but SO much more, as he found out…

Annicke 1 – an ode to the extraordinary beauty and elegance of a woman with feminine floral aromas of lily of the valley, peony and jasmine

Annicke 2 – deliberately sensual and irresistible with harmonious notes of fruity fig and mandarin that uplift the senses, and hazelnut that brings a delicate touch of sugar

Annicke 3 – inspired by the sophisticated and glamorous charm of the early 1920s as white rose unfurls an air of vintage femininity across a dancefloor

Annicke 4 – inspired by an enchanted forest with woody and earthy undertones of Cashmeran and oakmoss, with spring-like floral notes of rose, ylang ylang and jasmine

Annicke 5 – discover the art of seduction via rich notes of full-bodied plum, golden honey with a dash of spicy rum and a base of sensual patchouli

Annicke 6 – personifying the complex dimensions of a woman, through juxtaposing notes of Sichuan pepper, bergamot and carnation.

Whichever scent you first fall for – the iconic original, the world-tour of scented snaphots or the six scented love letters to Albert’s muse – we’re sure you’ll enjoy trying all of the president’s scents…

By Suzy Nightingale

The scent of hope – kindness with a cause

The scent of hope is in the air… While we’ve all been fragrancing our homes – and ourselves – to revive flagging spirits or give us a perfumed pep of much-needed energy; we’ve been so heartened to see some of the fragrance houses responding to the Covid-19 crisis by giving back to charity.

At a time when many smaller businesses and retail shops are struggling to survive, through various lockdowns and economic uncertaintly; their philanthropy is all the kinder, so therefore all the more meaningful to support.

 

Many fragrance houses halted production of perfumes during the very first lockdown, last year – LVMH using their factories and perfumer’s alcohol to make bottles of hand sanitiser instead of their usual scents – and  Miller Harris incredibly donated their entire stock of handwash, hand lotion and soaps to Age U.K.

Back in April, Acqua di Parma launched a #stayhome charity, donating 100% of their online revenue for the month to help fight Covid-19. Then Symrise stepped up and asked nineteen of their perfumers to collab on a Hero Cologne they gifted to frontline workers; and a little while ago, Fragrance Du Bois gave a super-glitzy rainbow-jewelled bottle of of their Oud Bleu Intrense fragrance (worth £5,000!) as an NHS raffle prize.

 

 

Floris found a cause close to their hearts (and heritage) by setting up the Florence Nightingale White Rose Appeal – donating 15% of profits from their iconic White Rose fragrance, a favourite of the famed nurse, who reportedly had bottles shipped to her during the Crimea War. We’re sure she found much solace in the classic scent of velvety roses swathed in cool, powdery iris and musk. In addition, an actual white rose for a nurse can be purchased at £5, as part of a display at Westminster Abbey the appeal are creating.

 

 

Currently, we’re also loving the limited edition Speranza (Italian for ‘hope’) fragrance that Sarah Ireland‘s created in aid of NHS Charities Together. Taking inspiration from the Amalfi Coast, we follow a perfumed coastal path to a fizz of sun-warmed pink grapefruit and juniper berries, gently enlivened with black pepper, as hyacinth and jasmine blossom amidst a warm hug of amber and blissful lavender.

 

 

Whichever of the fragrance houses supporting charities and key workers you want to explore, there really hasn’t been a better time to try some uplifting scents at home – a kindness to yourself and the causes you’ll be supporting…

By Suzy Nightingale

 

Happy hump day! Laugh along with these vintage fragrance ads

January may feel like a month of Mondays, especially with this awful weather, but we’ve made it to another hump day, fragrant friends! We’re celebrating with a look back at some of the most hilarious scent ads of yore.

Now that we’re in the 20s, we are feeling distinctly nostalgic for all things vintage – but it’s easy to forget how drastically advertising styles change over the years. What once was ultra cool can turn to cringe in the blink of an eye. YouTube is the gift that keeps on giving, as far as viewing vintage adverts is concerned, and there’s a whole host of fragrance ads that range from the unintentionally hilarious to the downright dodgy. We’ve rounded up some more of our favourites to keep you smiling for the rest of the week…

There’s a distinctly Monty Python-esque feeling to this advert from 1969. At any moment, one expects a character to ask, ‘Alright, but apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh-water system, and public health, what have the Romans ever done for us?’ To which, according to this advert, we can now add: Bacchus Cologne. He’s not the messiah, he’s a very smelly boy!

Lasers, leotards, smoke machines… could this be the dawn of the 1980s by any chance? This couldn’t be more thrillingly of its it time (1981 to be precise)  if it tried, and we even have SCIENCE (along with some nifty robotic dance moves, which I’m pretty sure we’ll all be breaking out down the club this weekend) to back up their claims of ‘pheremones’ in every bottle of Jovan Andron, that are ‘guaranteed to attract.’ Attract what, we’re not quite sure. Stifled laughter?

We can imagine the storyboard the advertising team created before filming this advert for Hawk Cologne in 1981, showing a ‘man who reaches higher’ – embodying all the freedom and graceful power of a bird of prey as he effortlessly conquers the rock he’s climbing. Unfortunately, the images somehow don’t match the voiceover, because what we see is a rather gormless chap with a bowl haircut looking for all the world like he’d need nanny’s instructions to climb the stairs to bed. Ah well, it probably looked good on paper.

This woman is not on the verge of a complete breakdown, she’s just ‘a little bit Kiku.’ That’s all. It’s 1969 and she’s fine, okay? She’s just changing her mood every two seconds and wearing a salad bowl on her head. She’s NEVER BEEN BETTER, thank you. In fact, aren’t all women, ‘a little bit Kiku?’ Well perhaps, but in public we try to hide it. Now take that off your head, Sandra, and come with us. We’ve all been rather concerned about you…

It’s not merely the yellowish hue that makes this 1976 advert look like a cheese dream: we think the people behind this campaign had been at the last of the Camenbert. In an unfathomably long sequence, we see Charles Bronson gawping weirdly at a piano player, then burst through the doors of his own appartment and begin stripping as though he’s joined the Chippendales, all while smoking a pipe. The name of the fragrance? Mandom. Of course it is. Pass the Brie.

Written by Suzy Nightingale

Vouchers to spend or fancy a change? How to find your new favourite fragrance…

If you have vouchers or Christmas cash gifts burning a hole in your pocket, or perhaps have been thinking about stepping outside your comfort zone and changing up your scent game for 2020, we have three simple steps to follow to find your perfect new fragrance.

With literally thousands of new launches every year, even we can’t get our noses around all of them! So, where to begin…?

At The Perfume Society, we’re here to make finding your next ‘new favourite’ fragrance a complete doddle. Just follow these simple steps, and you’ll be off on a fragrant journey of discovery…

1: Start with what you love
Instead of plunging wildly into the dark and trying every random fragrance you see, it’s a good idea to base your sniff list on something you already know you love. Our Fragrance Finder is completely genius at this, and has recently been recommended by fragrance experts and Fume Chat podcast hosts Nick Gilbert and Thomas Dunkley as the best place to start when looking for a new fragrance to suit you.

All you need do is type in the name of a scent you already adore (or one you know your beloved currntly wears) and you’ll be given an immediate list of six scents to seek out, all at various price points and with characteristics you’re extremely like to swoon for. Honestly, try it – they’re quite spookily accurate!

2: Give yourself time
Now clutching your shopping list of scents to try, we cannot urge you strongly enough to allow yourself the time to live with them on your skin a while before making a snap decision either way. First sniff? That’s the top notes – generally something citrus-y and ephemeral – which can disappear within the first few minutes of spraying because the ingredients evaporate more quickly.

We find an hour is enough to give you a proper sense of what the perfume smells like on you. And if you don’t want to douse yourself head-to-toe (why on earth not? But each to their own) then spray on a blotter or ‘spill’ (long paper strip) to get an idea. But remember – it will only be an idea of the final scent. They were made to be warmed and worn on your skin, not paper, so will often smell very different (and better) on you. And your mood/the weather/food can all drastically alter how a scent smells on you, so ideally, come back and try each one a couple of times.

 

3: Make note(s)
It’s incredible where your mind can take you when sniffing something gorgeous. Perfumes are created to carry us away to somewhere, so where are your six scents taking you? Close your eyes, inhale deeply and then ask yourself questions such as:

  • If this scent were a fabric, would it be velvet, suede, leather or linen?
  • What colour does the fragrance remind you of?
  • If the fragrance were a piece of music, what instrument would be playing?
  • How does it make you feel? Happy, excited, relaxed, romantic…?

These are all questions we ask people at our How to Improve Your Sense of Smell workshops (keep an eye on these, we shall be adding new workshops for 2020 as soon as we can), and are based on techniques shared with us by the world’s top perfumers; but the more you make yourself think along these lines, the greater connection you’ll have to any fragrance you try.

Of course we’re aware that not everyone happens to live near a perfumery with a wide selection of names available, and sometimes it’s good to go for something entirely new – a fragrance you might have walked on by and never sniffed, believing it ‘just wasn’t your type of thing.’ We cannot tell you how many fabulous new fragrances we’ve found this way. And that’s why we offer The Perfume Society Discovery Boxes – curated collections of try-at-home samples and mini/travel sizes, along with some other gorgeous scented treats – all with links to instructive descriptions of the fragrances to help you follow the trail of each one you’re smelling. What’s more, we dedicate pages to each fragrance house, detailing their history, the faces behind the fragrances and their inspirations, so you can choose to explore more from them if you wish.

A great place to start is with our Launches we Love Discovery Box. We’re always asked: ‘Which new fragrances are you most excited about, and where can I go to smell them?’ We’ve put in the nose-work for you, gathering together the latest Launches We Love – with OVER A DOZEN FRAGRANCES to discover, there is truly something for everyone to fall for…

As well as our hand-picked selections, we also offer an ever-expanding range of Brand Boxes – try-me sets of samples that some of our favourite houses have put together, so that you can explore and experience several (or sometimes all!) the fragrances they produce. This gives you a great idea of their house style, and along with all of these tips, will give you a place to start narrowing down your search for that new scent – a perfume that’s truly perfect for you

Written by Suzy Nightingale

Cologne Rangers

They’re pure liquid refreshment, but for many of us Colognes are also‘ happiness in a bottle.’ As we try to make sense of troubled times, it might behove you to reach for the (Cologne) bottle, yourself! Here, we look at some of the houses reworking the traditional Cologne for modern-day seekers of scented refreshment –more than 300 years from its invention…

Firstly: what denotes a true Cologne? Well traditionally, Colognes tend to be poured at a strength of 2-4% – meaning that’s the amount of pure fragrance within a carrier (usually alcohol in spray or splash form). They were traditionally this strength because half the pleasure was in the re-applying of these cooling scents.

And when were Colognes first used? In a feature for our magazine, The Scented Letter, fragrance expert Persolaise ruminated on the history of Colognes, remarking that ‘Back at the start of the 18th Century, the Italian barber and entrepreneur Gian Paolo Feminis moved to Cologne, Germany, and began selling a blend of bergamot, neroli, lavender and rosemary oils diluted in grape spirit. Dubbed Aqua Admirabilis, the product was such a success that Feminis summoned other members of his family to northern Germany to help develop the business.

His nephew, Giovanni Maria Farina – a.k.a. Jean Marie Farina – tweaked the formula, committed it to writing and, crucially, began advertising the product as a miracle potion not just for scenting one’s person but also for drinking and combating all sorts of ailments, including skin, stomach and gum problems. ‘This perfume refreshes me,’ Farina wrote to his brother, ‘and stimulates both my senses and imagination.’When travellers and soldiers began taking what they called ‘eau de Cologne’ back home with them, its reputation spread, causing high-profile figures to take note.’

And so, for centuries since, we have wanted these immediate hits of happiness. Perhaps now more than ever – and how we welcome the longer-lasting formulations. So what should you splash or spritz on, if you’re looking to join the ever-growing ranks of new genrations eager to become Cologne rangers of today…?

An enticingly fresh and floral composition that’s perfect for spring, summer (or any time of year you need an extra hit of sunshine), you’ll be smiling as soon as you spritz this blend of Calabrian bergamot, Egyptian jasmine and ambrette seed from Ecuador. A perfectly harmonious union of fresh and floral is totally wearable by either sex (if you allow them to share!) and the lasting power really is remarkable for something that smells so effervescently fresh and bubbling over with good cheer.

Atelier Cologne Bergamote Soleil £95 for 100ml Cologne absolu parfum
harrods.com

Brilliant perfumer Alberto Morrillas continues a Mediterranean olfactory narrative with a deep dive into the intense heart of Spanish Cypress essence. Beguiling, resinous tones are shot through with a floral buoyancy of heliotropine and violet, as a dry down of earthy, grounding patchouli warmth of cedarwood are hushed by a welcome blanket of so-soft musks. A scent that uplifts and soothes in equal measures, and surely to become a summer staple in your collection.

Gucci Guilty Cologne £67 for 90ml eau de toilette
boots.com

A timeless classic that nobody can fail to fall in love with, as Colonia unfolds you find yourself entering into an elegant floral-herbaceous space, as if you’ve wandered into an Italian sunlit idyl, Sicilian citrus, bergamot, lemon, sweet and bitter oranges infusing your soul with sunshine. Finally the warmth of the woody base notes comes through, wrapping around you like a cashmere sweater as the sun goes down over the Tuscan riviera. Bliss in a bottle.

Acqua di Parma Colonia £74 for 50ml eau de Cologne
acquadiparma.com

PS: You can try a sample of Colonia in our new Explorer Men’s Box, along with SIXTEEN other fragrances to try at home!

The Explorer Men’s Box £19 (£15 for VIP Club members)

Just as you enter the spicy beginnings, the woody heart andwarming base resonate with unanticipated thrums of juicy freshness and mouth-watering appeal. Then, asurprise appearance of heady patchouli in the heartgets up close and personal with a balmy resin-rush of styrax as the Cologne dries down. We salute this fresh spin on bestselling Aventus, with fresh mandarin replacing pineapple of the classic, and along-lasting, fruity/musk dry-down that resonates beautifully.

Creed Aventus Cologne £215 for 100ml eau de parfum
creedfragrances.co.uk

A world away from the sometimes cloying citronella candles, it’s scented with a delicate lemon tea fragrance, that’s not at all overpowering, and certainly doesn’t make you feel you’ve doused yourself in insect killer! You can also use the spray freely on bedding, pillows and clothes, without the worry of stains since it’s non-oily – and as it’s a whopping bottle, we sprayed with abandon. So, thank you Mrs White: you truly are a hero!

Mrs White’s Unstung Hero £20 for 250ml
Roullier White 

By Suzy Nightingale

Fragrance Family Friday: what is ‘Fresh’?

The perfume universe is divided into ‘families’. but what does this terminolgy actually mean to someone searching for a new fragrance to wear? We know it can be baffling to work out, so are here to help guide you with a new feature decoding and exploring the main fragrance families, and choosing an example we think your nose should get to know…

What are fragrance families?
Technically, ‘fragrance families’ are a classification system the perfume industry has used for years, to place individual perfumes into olfactory ‘groups’, based on their dominant characteristics. It’s part of the language of scent.

A true family, of course, has lots of members – and so it is with fragrance. Most of the eight main fragrance families will have some variations on their theme, particularly these days, as increasing numbers of fragrance houses describe their scents as ‘fresh woody floriental’ and suchlike, which is rather confusing for everyone! Here. we’ll try to break down the characters of the main families so you can discover which you’re most drawn to.

Will I only suit fragrances from one family?
Not necessarily – but it all depends on personal taste, the time of year, your mood and even what you’ve eaten recently (spicy food can mask the more subtle notes and alter how others smell on your skin for up to two weeks, for example).

In reality, very few of us have a completely jumbled wardrobe of scents from lots of different families: often without even realising, we tend to fall for one main family time and again. Just as you might open your wardrobe and find that a certain colour dominates. Instinctively, we prefer scents from some fragrance families and dislike others – although we may tend towards one particular family for colder weather, another for sunny times (or moods).

What is ‘fresh’?
Uplifting, zesty, cooling: most eau de Colognes fall into this family. They feature a whoosh of notes like lemon, bergamot, orange, grapefruit, mandarin. (These notes are also slightly randomly referred to as being ‘hesperidic’ – after the Hesperides, the nymphs from Greek mythology!)

Fresh fragrances usually smell clean, and often come in the eau de toilette and Cologne versions, though now we’re finding longer-lasting eau de parfum fragrances evoking that zingy Cologne style. These are the best of both worlds, because many citrus-based scents disappear more quickly on the skin – the oils are the lightest in perfumery so evaporate more rapidly, particularly if you have dry skin. Stronger concentrations (like Aventus Cologne – see below) allow the freshness to give you jolt of energising enjoyment for several hours – hurrah!

Ideal for splashing, and generally more suited to summer, some conjure up a sea breeze, while others smell like bottled sunshine. Many people find fresh fragrances give them a ‘lift’ – a bit of a perfumed kick up the proverbial when you’re feeling drained or in need of a quick hit of happiness.

With all this in mind, let’s take a look at a brand new fresh fragrance we feel exudes the very best of this family’s characteristics…

Aventus Cologne
FAMILY: FREsh
TOP NOTES: ginger, mandarin, pink peppercorn
HEART NOTES: patchouli, sandalwood, vetiver
BASE NOTES: styrax, birch, musk, tonka bean

How does it smell?
Lusciously juicy mandarin fizzes with a rasp of freshly grated ginger, a gentle spicy heat enhanced by the addition of pounded pink peppercorns. Just as your nose is getting used to the sunshine warmed top notes, a supremely smooth patchouli swathes creamy sandalwood and cooling vetiver for an interplay of textures and temperatures that continues to intrigue. Finally, the resinous base pulses in a throb of almond-like tonka beans amidst soft drifts of smoky musk that demands to be nuzzled…

The original Aventus is a best-selling fragrance around the world, and most particularly known for the iconic pineapple top note. Wanting to create a more summery alternative, instead of just weakening the strength and turning it into an eau de toilette, perfumer Olivier Creed – sixth generation master perfumer for the house – crafted a luminous, utterly radiant fragrance that feels like a younger (more tanned) sibling of the original. It’s uplifting and vibrant, but still carries itself confidently for hours of perfumed pleasure!

Try a sample of Aventus Cologne
You can try a sample of the just-launched Aventus Cologne at home – it’s one of an incredible SEVENTEEN fragrances we put together in The Explorer Discovery Box of more masculine-styled scents for you to wear and explore your feelings for. Will you fall for this fresh example…?

The Explorer Discovery Box £19 (£15 for VIP Club members)

PS: Don’t forget to order for Father’s Day on June 16th – our last posting day is the 11th to make sure it arrives in time!

By Suzy Nightingale

Feeling scentimental? Remembering retro fragrance ads

The importance of nostalgia in fragrance shouldn’t be ignored – so often our memories are linked with the scents we wore way-back-when, and we’ve surely all been stopped in our tracks by catching a whiff of something a loved one was loyal to.

Here at The Perfume Society, we also like to wallow in the warmth of perfume adverts past – they can be, by turns, charmingly evocative or utterly hilarious. We’ve gathered a selection for you to watch to cheer up your day, and we’ll let you decide best which category they fall under. How many of these do you recognise or remember wearing…?

There’s a rather wild claim within this 1981 ad, that ‘drop for drop, Jōvan Musk has brought more men and women together than any other fragrance in history…’ which, um, we’re absolutely sure they could have backed up with stats… Anyway, there’s no messing about, here, and we’re left with no doubts about the power of scent to drive women to rub their hair over men’s faces.

We associate fragrance advertising with impossible glamour and aspirational lifestyles, but sometimes the men’s fragrances used to downplay this in favour of the all-too-obtainable – like this Blue Stratos TV ad from 1988. During what looks to be the crummiest date ever, a couple drive to the world’s most boring pier, get soaked in the rain and, presumably because things can’t get much worse, decide to hurl themselves into the sea, fully clothed. And who can blame them?

This woman will quite happily throw a bunch of roses over a railing and spray perfume straight in your eyes, because she’s… having a complete breakdown? No, silly. Because she’s IMPULSIVE! and UNPREDICTABLE! Well, perhaps, but we still think she comes across as one of those friends, who you can never safely invite to a wedding, because she’ll be causing A Scene – ‘it should have been meeeeeee!’ – and swigging straight from a wine bottle within minutes of arriving.

Is it just us, or do you think there’s something mildly skeevy about the way the man in this Stetson Cologne ad rubs the crown of his hat? It suggests a familiarity with headgear that had not previously occured, but perhaps he’d splashed some of his Cologne on it and was powerless to resist. A peculiar half-spoken, half-sung narration by the woman, too. Peculiar all ’round.

Spying someone gorgeous at a party, trying to subtly flirt across a crowded room, is a situation fraught with danger. But it’s all going so well for this woman – she’s chic, fun and poised with dignity – until she applies Tigress, quick-changes into a catsuit, spends several minutes fighting her way through the potted plants and breathes on her ‘prey’ in a quite unpleasant and off-putting manner. And this is why we should all have that friend who says, ‘No, Susan. You’ve had too many cocktails.’

On what looks to be the set of a 1960s Hammer Horror film, and wearing a nightdress that only adds to the impression, we are given life advice by a really quite terrifying woman who declares in a breathy, faintly sinister way, that her men must wear ‘English Leather, or nothing at all.’ We’d be straight on the phone to the police, to be honest, advising them to check under her patio for those who refused either option…

By Suzy Nightingale

Atelier Cologne – for autumn and beyond

Think Colognes are only for summer splashes and searing heatwaves? Atelier Cologne‘s deeper twists on the classic will make you think again…

Having enjoyed the hottest summer on record in England (joint hottest for UK overall since 1976), there’s no doubt we’ve all been reaching for those fresh fragrances to cool things down. The traditional Cologne is a thing of joy – but apart from the first splash, that joy could be fleeting, until Atelier Cologne took the best elements of the tradition and infused them with more complexity, depth and a hugely boosted lasting power.

This means we can enjoy all the benfits of their range well into the cooler months – good news for those already grieving the loss of summer and who perhaps need a spirit-reviving spritz before we get those opaque tights and cardis out of storage. Here’s our guide to five Atelier Cologne fragrances you should try for an olfactory change of seasons…

 

Top notes: Bergamot from Calabria, limette from Mexico, saffron from India

Heart notes: Sandalwood from New Caledonia, gaiac wood from India, white musk

Base notes: Papyrus from India, cedarwood from Texas, vanilla from Madagasca

Satisfyingly spicy without feeling too bundled-up already, the warm glow of saffron suffuses the zestiness of the opening like autumnal sunshine filtering through trees. Gorgeously layered woods with a wisp of soft musk and the tenderness of vanilla in the base feel like a late afternoon walk through the park.

Atelier Cologne Santal Carmin £160 for 100ml eau de parfum

 

Top notes: Calabrian bergamot, Sicilian mandarin, Guatemalan cardamom

Heart notes: rose oil, Indian tuberose, coffee

Base notes: Madagascan vanilla, cocoa pod

A unique blending of white floral and modern gourmand, the coffee really shines here, all toasty and delicious with a touch of cardamom and a swirl of milky vanilla and cocoa in the dry down. Think of those days it’s still warm enough to grab a coffee outside, chic people-watching while devoring pastries.

Atelier Cologne Cafe Tuberosa £115 for 100ml Cologne absolue

Top notes: green mandarin from Italy, Sicilian bergamot, tajetes from Egypt

Heart notes: orchid nigritella rubra, cinnamon from Sri Lanka, benzoin from Thailand

Base notes: cistus labdanum from Spain, amber, tonka bean from Brazil

A little tip-toe into snugglier scents, this amber benefits from the fresh breeziness of the green mandarin as a welcome change from your usual citrus. Gentle spices never feel dusty, bringing a sense of comfort to the richer notes, instead, and adding a real spring in your step as chillier weather sets in.

Atelier Cologne Ambre Nue £115 for 100ml Cologne absolue

Top notes: bergamot from Calabria, orange flower from Morocco, black pepper from Vietnam

Heart notes: iris from Morocco, lavender from Provence, rose centifolia from Grasse

Base notes: Gaiac wood from Central America, patchouli from Indonesia, white musk accord

Just the most whisper-soft embrace of cashmere-like fluffiness and a pretty bouquet proffered throughout the composition, imagine the sigh of contentment while wearing your favourite suede jacket and shopping at the flower market. The woody-musk base feels reassuring, a scented hug to last all day.

Atelier Cologne Iris Rebelle £165 for 100ml Cologne absolue
Exclusive to Selfridges

Top notes: bergamot from Calabria, ginger from China, Turkish rose essence

Heart notes: Turkish rose absolue, incense from Somalia, velvet oud accord

Base notes: patchouli from Indonesia, papyrus from India, benzoin from Laos

Those of you not yet ready to let go of your roses (and we count ourselves among you!) fear not – here’s an opulent plunge into the more sensual side that flower. We’re especially loving the textural richness added by a drift of incense and smooth oud accord, a fragrant trail you’ll love all day and after sunset.

Try Atelier Cologne at selfridges.com or in their stand-alone Covent Garden boutique.

Written by Suzy Nightingale

Jo Malone London Tropical Cherimoya Cologne

Here at Perfume Society HQ, the first few glimpses of sunshine and we want to bask like lizards. After what felt like the Winter that never ends, how glorious it is to see the fresh crop of Summer-ready scents making their way onto the shelves!

The eye-popping colours of Jo Malone London‘s vibrant (practically neon-bright) new Tropical Cherimoya Cologne couldn’t help but catch our attention, but what exactly is this intriguingly named ingredient?

A fruit-bearing tree renowned by the Inca people, home for the cherimoya plant turns out to originally have been Columbia, Peru, Ecuador and Bolivia, later spreading across the Andes and Central America. You probably have heard of it before, but perhaps by its better-known name of the ‘custard apple,’ so-called because of the creamy texture and particular sweetness of the flesh.

Mark Twain called the cherimoya ‘the most delicious fruit known to men’, with the botanist Seeman (and we’re not making this name up, I swear) chiming in by declaring, ‘if I were asked which would be the best fruit, I would choose without hesitation, cherimoya. Its taste, indeed, surpasses that of every other fruit, and Haenke was quite right when he called it the masterpiece of Nature.’

Awash with juicy, totally tropical temptations, the opening has the freshness of a traditional Cologne, then becomes almost milky, swirled through with a pear-like note and grounded in utterly scrumptious creaminess. Think of a passion flower glorying in sunshine, warmed by rich resins and a lightly smoked background of black tea.

Jo Malone London Tropical Cherimoya Cologne £95 for 100ml eau de Cologne
At jomalone.co.uk 

Tropically fragrant, exotically charged and part of the limited edition Hot Blossoms range, if you’re feeling like us (off to look at holiday deals and wondering if comfortable flip-flops exist) you’d best make haste to stock up for the heat, because they’re all selling like hot… well, blossoms.

Written by Suzy Nightingale