Happy hump day! Laugh along with these vintage fragrance ads

January may feel like a month of Mondays, especially with this awful weather, but we’ve made it to another hump day, fragrant friends! We’re celebrating with a look back at some of the most hilarious scent ads of yore.

Now that we’re in the 20s, we are feeling distinctly nostalgic for all things vintage – but it’s easy to forget how drastically advertising styles change over the years. What once was ultra cool can turn to cringe in the blink of an eye. YouTube is the gift that keeps on giving, as far as viewing vintage adverts is concerned, and there’s a whole host of fragrance ads that range from the unintentionally hilarious to the downright dodgy. We’ve rounded up some more of our favourites to keep you smiling for the rest of the week…

There’s a distinctly Monty Python-esque feeling to this advert from 1969. At any moment, one expects a character to ask, ‘Alright, but apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh-water system, and public health, what have the Romans ever done for us?’ To which, according to this advert, we can now add: Bacchus Cologne. He’s not the messiah, he’s a very smelly boy!

Lasers, leotards, smoke machines… could this be the dawn of the 1980s by any chance? This couldn’t be more thrillingly of its it time (1981 to be precise)  if it tried, and we even have SCIENCE (along with some nifty robotic dance moves, which I’m pretty sure we’ll all be breaking out down the club this weekend) to back up their claims of ‘pheremones’ in every bottle of Jovan Andron, that are ‘guaranteed to attract.’ Attract what, we’re not quite sure. Stifled laughter?

We can imagine the storyboard the advertising team created before filming this advert for Hawk Cologne in 1981, showing a ‘man who reaches higher’ – embodying all the freedom and graceful power of a bird of prey as he effortlessly conquers the rock he’s climbing. Unfortunately, the images somehow don’t match the voiceover, because what we see is a rather gormless chap with a bowl haircut looking for all the world like he’d need nanny’s instructions to climb the stairs to bed. Ah well, it probably looked good on paper.

This woman is not on the verge of a complete breakdown, she’s just ‘a little bit Kiku.’ That’s all. It’s 1969 and she’s fine, okay? She’s just changing her mood every two seconds and wearing a salad bowl on her head. She’s NEVER BEEN BETTER, thank you. In fact, aren’t all women, ‘a little bit Kiku?’ Well perhaps, but in public we try to hide it. Now take that off your head, Sandra, and come with us. We’ve all been rather concerned about you…

It’s not merely the yellowish hue that makes this 1976 advert look like a cheese dream: we think the people behind this campaign had been at the last of the Camenbert. In an unfathomably long sequence, we see Charles Bronson gawping weirdly at a piano player, then burst through the doors of his own appartment and begin stripping as though he’s joined the Chippendales, all while smoking a pipe. The name of the fragrance? Mandom. Of course it is. Pass the Brie.

Written by Suzy Nightingale

Vouchers to spend or fancy a change? How to find your new favourite fragrance…

If you have vouchers or Christmas cash gifts burning a hole in your pocket, or perhaps have been thinking about stepping outside your comfort zone and changing up your scent game for 2020, we have three simple steps to follow to find your perfect new fragrance.

With literally thousands of new launches every year, even we can’t get our noses around all of them! So, where to begin…?

At The Perfume Society, we’re here to make finding your next ‘new favourite’ fragrance a complete doddle. Just follow these simple steps, and you’ll be off on a fragrant journey of discovery…

1: Start with what you love
Instead of plunging wildly into the dark and trying every random fragrance you see, it’s a good idea to base your sniff list on something you already know you love. Our Fragrance Finder is completely genius at this, and has recently been recommended by fragrance experts and Fume Chat podcast hosts Nick Gilbert and Thomas Dunkley as the best place to start when looking for a new fragrance to suit you.

All you need do is type in the name of a scent you already adore (or one you know your beloved currntly wears) and you’ll be given an immediate list of six scents to seek out, all at various price points and with characteristics you’re extremely like to swoon for. Honestly, try it – they’re quite spookily accurate!

2: Give yourself time
Now clutching your shopping list of scents to try, we cannot urge you strongly enough to allow yourself the time to live with them on your skin a while before making a snap decision either way. First sniff? That’s the top notes – generally something citrus-y and ephemeral – which can disappear within the first few minutes of spraying because the ingredients evaporate more quickly.

We find an hour is enough to give you a proper sense of what the perfume smells like on you. And if you don’t want to douse yourself head-to-toe (why on earth not? But each to their own) then spray on a blotter or ‘spill’ (long paper strip) to get an idea. But remember – it will only be an idea of the final scent. They were made to be warmed and worn on your skin, not paper, so will often smell very different (and better) on you. And your mood/the weather/food can all drastically alter how a scent smells on you, so ideally, come back and try each one a couple of times.

 

3: Make note(s)
It’s incredible where your mind can take you when sniffing something gorgeous. Perfumes are created to carry us away to somewhere, so where are your six scents taking you? Close your eyes, inhale deeply and then ask yourself questions such as:

  • If this scent were a fabric, would it be velvet, suede, leather or linen?
  • What colour does the fragrance remind you of?
  • If the fragrance were a piece of music, what instrument would be playing?
  • How does it make you feel? Happy, excited, relaxed, romantic…?

These are all questions we ask people at our How to Improve Your Sense of Smell workshops (keep an eye on these, we shall be adding new workshops for 2020 as soon as we can), and are based on techniques shared with us by the world’s top perfumers; but the more you make yourself think along these lines, the greater connection you’ll have to any fragrance you try.

Of course we’re aware that not everyone happens to live near a perfumery with a wide selection of names available, and sometimes it’s good to go for something entirely new – a fragrance you might have walked on by and never sniffed, believing it ‘just wasn’t your type of thing.’ We cannot tell you how many fabulous new fragrances we’ve found this way. And that’s why we offer The Perfume Society Discovery Boxes – curated collections of try-at-home samples and mini/travel sizes, along with some other gorgeous scented treats – all with links to instructive descriptions of the fragrances to help you follow the trail of each one you’re smelling. What’s more, we dedicate pages to each fragrance house, detailing their history, the faces behind the fragrances and their inspirations, so you can choose to explore more from them if you wish.

A great place to start is with our Launches we Love Discovery Box. We’re always asked: ‘Which new fragrances are you most excited about, and where can I go to smell them?’ We’ve put in the nose-work for you, gathering together the latest Launches We Love – with OVER A DOZEN FRAGRANCES to discover, there is truly something for everyone to fall for…

As well as our hand-picked selections, we also offer an ever-expanding range of Brand Boxes – try-me sets of samples that some of our favourite houses have put together, so that you can explore and experience several (or sometimes all!) the fragrances they produce. This gives you a great idea of their house style, and along with all of these tips, will give you a place to start narrowing down your search for that new scent – a perfume that’s truly perfect for you

Written by Suzy Nightingale

Cologne Rangers

They’re pure liquid refreshment, but for many of us Colognes are also‘ happiness in a bottle.’ As we try to make sense of troubled times, it might behove you to reach for the (Cologne) bottle, yourself! Here, we look at some of the houses reworking the traditional Cologne for modern-day seekers of scented refreshment –more than 300 years from its invention…

Firstly: what denotes a true Cologne? Well traditionally, Colognes tend to be poured at a strength of 2-4% – meaning that’s the amount of pure fragrance within a carrier (usually alcohol in spray or splash form). They were traditionally this strength because half the pleasure was in the re-applying of these cooling scents.

And when were Colognes first used? In a feature for our magazine, The Scented Letter, fragrance expert Persolaise ruminated on the history of Colognes, remarking that ‘Back at the start of the 18th Century, the Italian barber and entrepreneur Gian Paolo Feminis moved to Cologne, Germany, and began selling a blend of bergamot, neroli, lavender and rosemary oils diluted in grape spirit. Dubbed Aqua Admirabilis, the product was such a success that Feminis summoned other members of his family to northern Germany to help develop the business.

His nephew, Giovanni Maria Farina – a.k.a. Jean Marie Farina – tweaked the formula, committed it to writing and, crucially, began advertising the product as a miracle potion not just for scenting one’s person but also for drinking and combating all sorts of ailments, including skin, stomach and gum problems. ‘This perfume refreshes me,’ Farina wrote to his brother, ‘and stimulates both my senses and imagination.’When travellers and soldiers began taking what they called ‘eau de Cologne’ back home with them, its reputation spread, causing high-profile figures to take note.’

And so, for centuries since, we have wanted these immediate hits of happiness. Perhaps now more than ever – and how we welcome the longer-lasting formulations. So what should you splash or spritz on, if you’re looking to join the ever-growing ranks of new genrations eager to become Cologne rangers of today…?

An enticingly fresh and floral composition that’s perfect for spring, summer (or any time of year you need an extra hit of sunshine), you’ll be smiling as soon as you spritz this blend of Calabrian bergamot, Egyptian jasmine and ambrette seed from Ecuador. A perfectly harmonious union of fresh and floral is totally wearable by either sex (if you allow them to share!) and the lasting power really is remarkable for something that smells so effervescently fresh and bubbling over with good cheer.

Atelier Cologne Bergamote Soleil £95 for 100ml Cologne absolu parfum
harrods.com

Brilliant perfumer Alberto Morrillas continues a Mediterranean olfactory narrative with a deep dive into the intense heart of Spanish Cypress essence. Beguiling, resinous tones are shot through with a floral buoyancy of heliotropine and violet, as a dry down of earthy, grounding patchouli warmth of cedarwood are hushed by a welcome blanket of so-soft musks. A scent that uplifts and soothes in equal measures, and surely to become a summer staple in your collection.

Gucci Guilty Cologne £67 for 90ml eau de toilette
boots.com

A timeless classic that nobody can fail to fall in love with, as Colonia unfolds you find yourself entering into an elegant floral-herbaceous space, as if you’ve wandered into an Italian sunlit idyl, Sicilian citrus, bergamot, lemon, sweet and bitter oranges infusing your soul with sunshine. Finally the warmth of the woody base notes comes through, wrapping around you like a cashmere sweater as the sun goes down over the Tuscan riviera. Bliss in a bottle.

Acqua di Parma Colonia £74 for 50ml eau de Cologne
acquadiparma.com

PS: You can try a sample of Colonia in our new Explorer Men’s Box, along with SIXTEEN other fragrances to try at home!

The Explorer Men’s Box £19 (£15 for VIP Club members)

Just as you enter the spicy beginnings, the woody heart andwarming base resonate with unanticipated thrums of juicy freshness and mouth-watering appeal. Then, asurprise appearance of heady patchouli in the heartgets up close and personal with a balmy resin-rush of styrax as the Cologne dries down. We salute this fresh spin on bestselling Aventus, with fresh mandarin replacing pineapple of the classic, and along-lasting, fruity/musk dry-down that resonates beautifully.

Creed Aventus Cologne £215 for 100ml eau de parfum
creedfragrances.co.uk

A world away from the sometimes cloying citronella candles, it’s scented with a delicate lemon tea fragrance, that’s not at all overpowering, and certainly doesn’t make you feel you’ve doused yourself in insect killer! You can also use the spray freely on bedding, pillows and clothes, without the worry of stains since it’s non-oily – and as it’s a whopping bottle, we sprayed with abandon. So, thank you Mrs White: you truly are a hero!

Mrs White’s Unstung Hero £20 for 250ml
Roullier White 

By Suzy Nightingale

Fragrance Family Friday: what is ‘Fresh’?

The perfume universe is divided into ‘families’. but what does this terminolgy actually mean to someone searching for a new fragrance to wear? We know it can be baffling to work out, so are here to help guide you with a new feature decoding and exploring the main fragrance families, and choosing an example we think your nose should get to know…

What are fragrance families?
Technically, ‘fragrance families’ are a classification system the perfume industry has used for years, to place individual perfumes into olfactory ‘groups’, based on their dominant characteristics. It’s part of the language of scent.

A true family, of course, has lots of members – and so it is with fragrance. Most of the eight main fragrance families will have some variations on their theme, particularly these days, as increasing numbers of fragrance houses describe their scents as ‘fresh woody floriental’ and suchlike, which is rather confusing for everyone! Here. we’ll try to break down the characters of the main families so you can discover which you’re most drawn to.

Will I only suit fragrances from one family?
Not necessarily – but it all depends on personal taste, the time of year, your mood and even what you’ve eaten recently (spicy food can mask the more subtle notes and alter how others smell on your skin for up to two weeks, for example).

In reality, very few of us have a completely jumbled wardrobe of scents from lots of different families: often without even realising, we tend to fall for one main family time and again. Just as you might open your wardrobe and find that a certain colour dominates. Instinctively, we prefer scents from some fragrance families and dislike others – although we may tend towards one particular family for colder weather, another for sunny times (or moods).

What is ‘fresh’?
Uplifting, zesty, cooling: most eau de Colognes fall into this family. They feature a whoosh of notes like lemon, bergamot, orange, grapefruit, mandarin. (These notes are also slightly randomly referred to as being ‘hesperidic’ – after the Hesperides, the nymphs from Greek mythology!)

Fresh fragrances usually smell clean, and often come in the eau de toilette and Cologne versions, though now we’re finding longer-lasting eau de parfum fragrances evoking that zingy Cologne style. These are the best of both worlds, because many citrus-based scents disappear more quickly on the skin – the oils are the lightest in perfumery so evaporate more rapidly, particularly if you have dry skin. Stronger concentrations (like Aventus Cologne – see below) allow the freshness to give you jolt of energising enjoyment for several hours – hurrah!

Ideal for splashing, and generally more suited to summer, some conjure up a sea breeze, while others smell like bottled sunshine. Many people find fresh fragrances give them a ‘lift’ – a bit of a perfumed kick up the proverbial when you’re feeling drained or in need of a quick hit of happiness.

With all this in mind, let’s take a look at a brand new fresh fragrance we feel exudes the very best of this family’s characteristics…

Aventus Cologne
FAMILY: FREsh
TOP NOTES: ginger, mandarin, pink peppercorn
HEART NOTES: patchouli, sandalwood, vetiver
BASE NOTES: styrax, birch, musk, tonka bean

How does it smell?
Lusciously juicy mandarin fizzes with a rasp of freshly grated ginger, a gentle spicy heat enhanced by the addition of pounded pink peppercorns. Just as your nose is getting used to the sunshine warmed top notes, a supremely smooth patchouli swathes creamy sandalwood and cooling vetiver for an interplay of textures and temperatures that continues to intrigue. Finally, the resinous base pulses in a throb of almond-like tonka beans amidst soft drifts of smoky musk that demands to be nuzzled…

The original Aventus is a best-selling fragrance around the world, and most particularly known for the iconic pineapple top note. Wanting to create a more summery alternative, instead of just weakening the strength and turning it into an eau de toilette, perfumer Olivier Creed – sixth generation master perfumer for the house – crafted a luminous, utterly radiant fragrance that feels like a younger (more tanned) sibling of the original. It’s uplifting and vibrant, but still carries itself confidently for hours of perfumed pleasure!

Try a sample of Aventus Cologne
You can try a sample of the just-launched Aventus Cologne at home – it’s one of an incredible SEVENTEEN fragrances we put together in The Explorer Discovery Box of more masculine-styled scents for you to wear and explore your feelings for. Will you fall for this fresh example…?

The Explorer Discovery Box £19 (£15 for VIP Club members)

PS: Don’t forget to order for Father’s Day on June 16th – our last posting day is the 11th to make sure it arrives in time!

By Suzy Nightingale

Feeling scentimental? Remembering retro fragrance ads

The importance of nostalgia in fragrance shouldn’t be ignored – so often our memories are linked with the scents we wore way-back-when, and we’ve surely all been stopped in our tracks by catching a whiff of something a loved one was loyal to.

Here at The Perfume Society, we also like to wallow in the warmth of perfume adverts past – they can be, by turns, charmingly evocative or utterly hilarious. We’ve gathered a selection for you to watch to cheer up your day, and we’ll let you decide best which category they fall under. How many of these do you recognise or remember wearing…?

There’s a rather wild claim within this 1981 ad, that ‘drop for drop, Jōvan Musk has brought more men and women together than any other fragrance in history…’ which, um, we’re absolutely sure they could have backed up with stats… Anyway, there’s no messing about, here, and we’re left with no doubts about the power of scent to drive women to rub their hair over men’s faces.

We associate fragrance advertising with impossible glamour and aspirational lifestyles, but sometimes the men’s fragrances used to downplay this in favour of the all-too-obtainable – like this Blue Stratos TV ad from 1988. During what looks to be the crummiest date ever, a couple drive to the world’s most boring pier, get soaked in the rain and, presumably because things can’t get much worse, decide to hurl themselves into the sea, fully clothed. And who can blame them?

This woman will quite happily throw a bunch of roses over a railing and spray perfume straight in your eyes, because she’s… having a complete breakdown? No, silly. Because she’s IMPULSIVE! and UNPREDICTABLE! Well, perhaps, but we still think she comes across as one of those friends, who you can never safely invite to a wedding, because she’ll be causing A Scene – ‘it should have been meeeeeee!’ – and swigging straight from a wine bottle within minutes of arriving.

Is it just us, or do you think there’s something mildly skeevy about the way the man in this Stetson Cologne ad rubs the crown of his hat? It suggests a familiarity with headgear that had not previously occured, but perhaps he’d splashed some of his Cologne on it and was powerless to resist. A peculiar half-spoken, half-sung narration by the woman, too. Peculiar all ’round.

Spying someone gorgeous at a party, trying to subtly flirt across a crowded room, is a situation fraught with danger. But it’s all going so well for this woman – she’s chic, fun and poised with dignity – until she applies Tigress, quick-changes into a catsuit, spends several minutes fighting her way through the potted plants and breathes on her ‘prey’ in a quite unpleasant and off-putting manner. And this is why we should all have that friend who says, ‘No, Susan. You’ve had too many cocktails.’

On what looks to be the set of a 1960s Hammer Horror film, and wearing a nightdress that only adds to the impression, we are given life advice by a really quite terrifying woman who declares in a breathy, faintly sinister way, that her men must wear ‘English Leather, or nothing at all.’ We’d be straight on the phone to the police, to be honest, advising them to check under her patio for those who refused either option…

By Suzy Nightingale

Atelier Cologne – for autumn and beyond

Think Colognes are only for summer splashes and searing heatwaves? Atelier Cologne‘s deeper twists on the classic will make you think again…

Having enjoyed the hottest summer on record in England (joint hottest for UK overall since 1976), there’s no doubt we’ve all been reaching for those fresh fragrances to cool things down. The traditional Cologne is a thing of joy – but apart from the first splash, that joy could be fleeting, until Atelier Cologne took the best elements of the tradition and infused them with more complexity, depth and a hugely boosted lasting power.

This means we can enjoy all the benfits of their range well into the cooler months – good news for those already grieving the loss of summer and who perhaps need a spirit-reviving spritz before we get those opaque tights and cardis out of storage. Here’s our guide to five Atelier Cologne fragrances you should try for an olfactory change of seasons…

 

Top notes: Bergamot from Calabria, limette from Mexico, saffron from India

Heart notes: Sandalwood from New Caledonia, gaiac wood from India, white musk

Base notes: Papyrus from India, cedarwood from Texas, vanilla from Madagasca

Satisfyingly spicy without feeling too bundled-up already, the warm glow of saffron suffuses the zestiness of the opening like autumnal sunshine filtering through trees. Gorgeously layered woods with a wisp of soft musk and the tenderness of vanilla in the base feel like a late afternoon walk through the park.

Atelier Cologne Santal Carmin £160 for 100ml eau de parfum

 

Top notes: Calabrian bergamot, Sicilian mandarin, Guatemalan cardamom

Heart notes: rose oil, Indian tuberose, coffee

Base notes: Madagascan vanilla, cocoa pod

A unique blending of white floral and modern gourmand, the coffee really shines here, all toasty and delicious with a touch of cardamom and a swirl of milky vanilla and cocoa in the dry down. Think of those days it’s still warm enough to grab a coffee outside, chic people-watching while devoring pastries.

Atelier Cologne Cafe Tuberosa £115 for 100ml Cologne absolue

Top notes: green mandarin from Italy, Sicilian bergamot, tajetes from Egypt

Heart notes: orchid nigritella rubra, cinnamon from Sri Lanka, benzoin from Thailand

Base notes: cistus labdanum from Spain, amber, tonka bean from Brazil

A little tip-toe into snugglier scents, this amber benefits from the fresh breeziness of the green mandarin as a welcome change from your usual citrus. Gentle spices never feel dusty, bringing a sense of comfort to the richer notes, instead, and adding a real spring in your step as chillier weather sets in.

Atelier Cologne Ambre Nue £115 for 100ml Cologne absolue

Top notes: bergamot from Calabria, orange flower from Morocco, black pepper from Vietnam

Heart notes: iris from Morocco, lavender from Provence, rose centifolia from Grasse

Base notes: Gaiac wood from Central America, patchouli from Indonesia, white musk accord

Just the most whisper-soft embrace of cashmere-like fluffiness and a pretty bouquet proffered throughout the composition, imagine the sigh of contentment while wearing your favourite suede jacket and shopping at the flower market. The woody-musk base feels reassuring, a scented hug to last all day.

Atelier Cologne Iris Rebelle £165 for 100ml Cologne absolue
Exclusive to Selfridges

Top notes: bergamot from Calabria, ginger from China, Turkish rose essence

Heart notes: Turkish rose absolue, incense from Somalia, velvet oud accord

Base notes: patchouli from Indonesia, papyrus from India, benzoin from Laos

Those of you not yet ready to let go of your roses (and we count ourselves among you!) fear not – here’s an opulent plunge into the more sensual side that flower. We’re especially loving the textural richness added by a drift of incense and smooth oud accord, a fragrant trail you’ll love all day and after sunset.

Try Atelier Cologne at selfridges.com or in their stand-alone Covent Garden boutique.

Written by Suzy Nightingale

Jo Malone London Tropical Cherimoya Cologne

Here at Perfume Society HQ, the first few glimpses of sunshine and we want to bask like lizards. After what felt like the Winter that never ends, how glorious it is to see the fresh crop of Summer-ready scents making their way onto the shelves!

The eye-popping colours of Jo Malone London‘s vibrant (practically neon-bright) new Tropical Cherimoya Cologne couldn’t help but catch our attention, but what exactly is this intriguingly named ingredient?

A fruit-bearing tree renowned by the Inca people, home for the cherimoya plant turns out to originally have been Columbia, Peru, Ecuador and Bolivia, later spreading across the Andes and Central America. You probably have heard of it before, but perhaps by its better-known name of the ‘custard apple,’ so-called because of the creamy texture and particular sweetness of the flesh.

Mark Twain called the cherimoya ‘the most delicious fruit known to men’, with the botanist Seeman (and we’re not making this name up, I swear) chiming in by declaring, ‘if I were asked which would be the best fruit, I would choose without hesitation, cherimoya. Its taste, indeed, surpasses that of every other fruit, and Haenke was quite right when he called it the masterpiece of Nature.’

Awash with juicy, totally tropical temptations, the opening has the freshness of a traditional Cologne, then becomes almost milky, swirled through with a pear-like note and grounded in utterly scrumptious creaminess. Think of a passion flower glorying in sunshine, warmed by rich resins and a lightly smoked background of black tea.

Jo Malone London Tropical Cherimoya Cologne £95 for 100ml eau de Cologne
At jomalone.co.uk 

Tropically fragrant, exotically charged and part of the limited edition Hot Blossoms range, if you’re feeling like us (off to look at holiday deals and wondering if comfortable flip-flops exist) you’d best make haste to stock up for the heat, because they’re all selling like hot… well, blossoms.

Written by Suzy Nightingale

 

Cologne to Parfum: your easy guide to the strengths of scent

From Colognes to extraits, splashes to after shaves – there are so many differing types of fragrance categories now that it can be hard to tell one from another and where to begin. Read our handy guide, below, and get your nose in the know!
Descriptions like eau de toilette or eau de parfum are used to identify the strength or concentration of oil in a fragrance composition. These concentrations can vary from fragrance to fragrance (depending on how that particular brand like to blend their scents), but this is an average guide.

Extract/extrait/solid perfume – 20-30%

Perfume – 15-25 %

Eau de Parfum  (EDP) – 8-15%

Eau de Toilette (EDT) – 4-8%

Cologne (EDC) –  2-4%

Body cream/lotion –  3-4%

After Shave/Splash  – 2-4%

Soap – 2-4%

In general, the higher the percentage, the longer it will last on your skin, and therefore, the higher the price – but do be aware that different concentrations (Perfume, or Eau de Toilette, etc.) may sometimes have differing notes in them, and not simply be weaker or stronger. So when you like a fragrance, we suggest you explore it in all its different concentrations before you find your favourite…

Some people like to layer their scent types throughout the day – try starting with a refreshing splash of Cologne to get thoses senses revving, and then wear an eau de toilette for day time. As evening falls and you head out on the town, switch things up by adding a spritz of eau de parfum to leave a sultrier trail that will last as long your night does…
Is your nose twitching to find out more? See our brilliant FAQ section – there to answer your questions and set the scents out in plain English.
Written by Suzy Nightingale
 

We go behind the scenes with Acqua di Parma's heart-melting ad

Acqua di Parma have been serving us stylish Colognes since 1916, their heritage leading us to beautiful city of Parma – famous for its violets, and strong cultural traditions. With their original Colonia, Acqua di Parma offer something crisp, subtle, utterly refreshing elegance – the sense of Italian style, bottled. Refined and wearable, Colonia became an instant – and now timeless – classic.
The fragrance was worn by stylish men, movie stars and those who understood luxury. (And borrowed, we’re sure, by many of the women in their lives – just as today.) The chic hand-made Art Deco bottle and vibrant yellow hat box style packaging graced many a smart bathroom shelf – and by the 1960s, it was a ‘best-kept secret’ shared by those-in-the-know. Rich in Sicilian citrus (bergamot, lemon, bitter and sweet oranges), this sparkling creation unfolds to a heart of lavender and Bulgarian rose, on warm, woody base notes – a formula that’s never changed…
But now, there’s a new Cologne in town, with Acqua di Parma launching Colonia Pura – a contemporary and highly refined interpretation of the Italian classic. Fresher still, balancing delicacy and boldness, the top notes of spicy coriander harmonise with the classic citrus burst, while in the heart we encounter sambac jasmine and petit-grain with the startling sensuality of the ultra-green narcissus absolute. In the base, musk and patchouli sink into the soothing woodiness of cedar, and all things said, this has to be one of the sexiest just-out-the-shower, gorgeous-man’s-skin scents we’ve sniffed for quite some time…

As for the ad campaign  (see the video, above) – oh it’s just heart-meltingly lovely, and not only for the fact it stars model Will Chalker (whom we’d be happy to look at under any circumstances) but because his adorable family star alongside him. Shot by photographer Josh Olins, we’re loving this modern take on ‘masculinity’ focusing on a man’s contemporary life – and one that very much that includes the model’s wife, Chloe, and son, Arthur.

Will Chalker says: ‘I have known about Acqua di Parma for a long time, it’s a brand you kind of associate with Italy and the sun, elegance and style. It is one of my favourite campaigns, just because I get to shoot with my wife and son. It makes it feel more about us just having fun as a family and creating these little moments that, you know, we can capture in photos.’

Talking of capturing the mood, we were thrilled to get a sneak peek at what happened behind-the-scenes during the shoot, and share it with you, below…

A shot of sunshine and warm feelings is exactly what we need right now, seeing as autumn has arrived way before we were ready for it. Watching the campaign videos and spritzing Colonia Pura could be the only way we get through the grey-er months at TPS Towers, frankly. And yes, we’re ‘borrowing’ this, too. (He totally nicks our luxe beauty products, so share and share alike, right?)
Acqua di Parma Colonia Pura from £66 for 50ml eau de Cologne
Buy it at John Lewis
Written by Suzy Nightingale

Berdoues Collection Grand Cru Violette – gorgeousness, bottled!

At the turn of the century, violets would be carried as hand-tied posies by fashionable ladies about town, given as tokens of regard by prospective lovers and treasured for their elegant and discreet connotations of love. In the past few decades, we have perhaps come to think of violets as a bit stuffy, a little fuddy-duddy as fragrances to wear now. Get ready to change your opinion, however, for the house of Berdoues have come to waft a new wave of contemporary vivaciousness, with Millésmme Fleur Violette.
Far from the ‘shrinking violets’ we may think of, or perhaps the famous sugared sweeties that tasted of perfume, violet is beloved by perfumers, who will tell you that although the majority of the flowers aren’t scented, just crumple those glossy green leaves and you’ll be met by a juicy, tender scent they adore to use in modern re-tellings of the violet’s story…

Paying homage to the delicacy of the plant, Berdoues Violette is part of their Collection Grand Crus – extra special ingredients celebrated in fragrant form. A raw material that’s both delicate and fragile, violet has been inspiring the perfumers of this historic house since 1902.Berdoues say: ‘The fragrance is a bold, modern expression of the leaf of the French violet, magnified by blending Iris from China with Patchouli from Indonesia. In 2017, Sophie Berdoes, from the fourth generation of the family, wanted to bring Violette into the here nd now. She dreamt of a powdery, contemporary and chic violet, more lifelike than its fairytale forebear.’
Brilliant nose Benoist Lapouza was chosen to compose this ‘here and now’ violet, and can we just say that the ceramic bottle addorned with bold strokes of violet paint and topped with a vintage-style atomiser is just drop-dead dressing table worthy. Oh my!
Not that it’s all about the bottle, for the fragrance itself is both softly cocooning and cut through with a citrus zest to lift the powder to a fizzy, almost sherbert like sensation when spritzed. Swirled throughout with supple, suede-like iris and warmed by a base of ultra-smooth patchouli and vetiver – think uber-cool Parisian chic but the kind of person who wears a Victorian style Alexander McQueen jacket with their favourite pair of jeans, or a suede jacket nochalantly thrown over a couture gown. Basically, the kind of gal we’d like to be. But dapper dandies must absolutely try this on their skin, too – we adore a gent who dares to wear a floral with style, and this is definitely shareable.

Berdoues Violette £110 for 100ml eau de parfum
Buy it at Harvey Nichols
Written by Suzy Nightingale