COLLAB – The Colonia Laboratory: book an artist to personalise your Acqua di Parmaperfume

Collab – The Colonia Laboratory An Exclusive Co-Creation Experience Turning Every Colonia Into A One-Of-A-Kind Collector’s Piece

Most of us (especially here!) can agree that perfumery is an art form – albeit one that’s invisibly conveyed. Usually, invisible, that is. But now, if we’re purchasing a favourite perfume or one that speaks to our souls in some way; more of us are seeking that extra-special something we can collect or keep forever, or give as a gift that we’ve really put some thought in to its choosing. Luckily for us, Acqua di Parma are now offering a unique artistic way to make your mark…

 

What is COLLAB?

‘A special Acqua di Parma initiative in partnership with one of the most important schools of fashion, design,visual arts and communication in Italy and internationally the Instituto Europeo di Design (IED), where six emerging Italian talents bring six different creative concepts of emotions and colours to life in a collection of 300 unique 180ml pieces from the Colonia Collection. An exclusive opportunity, available both in-store or online, to own collector’s pieces whether for self, or as bespoke gifts like no other.

 

 

The COLLAB project was conceived as a co-creation laboratory where together with the selected artist and theme, clients can customise their very own personal fragrance bottle from the Colonia Collection. With every theme, clients will have the opportunity to add a personal touch to the final product, be it a horoscope symbol with Sky Signs, a Roman number of choices with Animalia, or a bandana with a personal message by Paolo Moscheni. From start to the end, the clients will experience a one-on-one journey to owning a truly one-of-a-kind collector’s piece.

 

 

In the spirit of inclusivity and to offer clients across Italy and Europe the same engaging experience, the one-on-one appointments can also take place online through an integrated platform on Acqua di Parma’s website and the final personalised product will then be delivered to them.’

How does it work?

1. Select your Colonia and book an online or physical appointment* to customise the fragrance with your selected COLLAB artist

2. Collaborate with the artist during your 20min personalisation slot

3. At the end of the experience and after the payment, you will have your exclusive collectable Colonia ready to take home. If you have chosen online personalisation, the fragrance will be delivered to you with free shipping!

Link to book: acquadiparma.com

 

Now, your only problem is which of the fabulous Acqua di Parma fragrances to have personalised. Why not peruse our page dedicated to their history, with added descriptions of the perfumes, for your pondering delights…?

 

Fish & fragrance?! Sarah Baker Perfumes pops up at Fin & Flounder

It’s quite possibly one of the most unusual Christmas pop-ups we’ve seen, but niche luxury perfume brand Sarah Baker Perfumes is collaborating with Fin & Flounder, the premium fishmonger and oyster bar on Hackney’s fashionable Broadway Market.

On Saturday 8th and 22 December, Sarah Baker Perfumes and Fin & Flounder will be offering the public a Christmas special package deal: a luxury Sarah Baker fragrance of their choice, six oysters and two glasses of champagne for £120 (the fragrances usually sell for £120 on their own, so this represents a bargain for shoppers who like to be lavish!) In addition, the fragrances will be available to purchase separately at £100, and a range of fragrances in handy travel atomisers at £20 – perfectly sized for stocking-stuffers.

[NB: Those of you not already familiar with Sarah Baker can read all about her journey to founding her own niche house in the recent Fashion, Fragrance & Feminism issue of The Scented Letter Magazine, in which she kindly invited us into her studio to gaze in wonder at her fabulous personal fragrance collection (a must-read for fans of ultra-niche scents!) for #ShareMyStash]

While this Christmas collaboration might seem a peculiar one for perfume, it came about when artist and founder Sarah Baker was creating a new image for the launch of her ‘Motif Collection’ in Belgium in November. Baker wanted ‘…to create a campaign image referencing the Flemish traditions of 17th-century still life paintings as an homage to the city.’ In keeping with this tradition of memento mori paintings, she sourced the best quality—and best looking—fish from Fin & Flounder, already being a fan of the fishmonger’s beautiful window displays.

‘After the massively positive response to the image we created in Antwerp, it seemed only fitting to go back to the source and do something with Fin & Flounder since their fish are really such an integral part of what makes the image work,’ explains Baker.

The fishy collab also makes more sense when you know the theme behind her latest release, Atlante, ‘With its sea-breeze fresh combination of notes —yuzu, seaweed and ambergris—inspired by the wild ocean.’ Shoppers visiting Fin & Flounder will be among the first to try this new fragrance. And if you can’t make it own for the next two Saturdays’ full-on boujee fish and fragrance experiences, you’ll be able to buy all the Sarah Baker Perfumes at Fin & Flounder during its usual weekday opening times until 22 December 2018.

Written by Suzy Nightingale