Phew.
It’s been a heck of a week.
But the finishing line’s in sight and it seems the right moment to give yourself two minutes with a cup of tea and a morsel of Chanel loveliness. (Or maybe a Valium and a gin…?)
This wonderfully graphic short film looks at the contrasts within Chanel’s famous identity: black and white, light and shade – but always so, so cool.
The film brings us right up to date with Chanel No.5 L’Eau – so enjoy this, and the upcoming weekend.
And remember: whatever happens in the world, there’s always perfume.
Tag: Chanel No.5 L’Eau
L'Eau and behold: Chanel unveils Olivier Polge's bright, beautiful take on No5
It can’t be easy reimagining the most famous fragrance in the world – so: Chanel straw boaters off to Olivier Polge, sort-of-new in-house perfumer, for this dazzling take on the iconic fragrance.
This isn’t just a ‘tweak’, though. According to Chanel: ‘No.5 L’Eau is not a Cologne. Nor is it a diluted version of the original fragrance for, at Chanel, each variation is a genuine olfactory creation. No.5 L’Eau is the No.5 of today.’
And truly, it smells modern. Fresh. (Dazzlingly so, powered out of the so-familiar bottle on a cannon-burst of aldehydes.)
Citrusy mandarin, lemon, bergamot and orange boost the freshness, in the top notes. The famous heart’s intact – but now cedarwood and sandalwood hum in the base.
To accompany the launch – and the print ad. campaign with Lily-Rose Depp – we invite you to watch these two short teasers for full-length commercials which will appear later this year.
We’ve spritzed Chanel No.5 L’Eau on all sorts of people who profess that ‘I’m not a Chanel No.5 person’ – and are converted. We’ve also had friends who’ve come within air-kissing distance comment: ‘Oh, what’s that you’re wearing. It’s familiar – but I can’t quite make it out…’
As the slogan goes: ‘You know me. But you don’t know me.’
Whoever on Chanel‘s marketing team came up with that utterly nailed it.
By Jo Fairley
Second generation perfumer, second generation 'face': Lily-Rose Depp is the face of Olivier Polge's Chanel No5 L'Eau
The hottest fragrance news this week is Chanel’s unveiling of Lily-Rose Depp featured as the new ‘face’ of the ad campaign for the sensational, soon-to-be-launched Chanel No.5 L’Eau.
As it happens, this is keeping it in the family twice over: once upon a time, Lily-Rose’s mother, Vanessa Paradis, swung on a trapeze inside a birdcage for Chanel Coco, while Olivier Polge is of course the son of the legendary Jacques Polge, Chanel’s in-house nose for over more than three decades.
While we certainly loved the previous ‘spin’ on the original No5, Eau Première, Chanel No5 L’Eau is a dazzling reinvention of the classic fragrance that’s completely finger-on-the-pulse-point for the world we live in today.
And it’s also getting rave reviews: blogger A Model Recommends said in her review, it’s lighter and fresher than the original – I think much more modern, more delicate… L’Eau has all of the vital essence of the original No5 – that loyal gang of inseparable fragrance components – it’s just that the lighter and fresher notes are leading the pack.’ Popsugar, meanwhile, declared it ‘No5’s cooler cousin…’
Our thoughts? This citrus-floral is almost effervescent, actually: spirit-lifting, transparent and somehow energising, with a burst of mandarin, lemon, bergamot and orange. May rose, an ‘oxygenated’ jasmine and a new, fresher fractionated ylang ylang continue to weave their white floral magic, in the heart – but there’s new, dry element of cedarwood in the base, alongside cottony-soft musks: ‘the sexy part’, as Olivier Polge put it. (And even the iconic bottle looks fresher, meanwhile.)
Unveiling in September, you can join the waiting list here…
#newchanelno5
