It’s been a heck of a week.
But the finishing line’s in sight and it seems the right moment to give yourself two minutes with a cup of tea and a morsel of Chanel loveliness. (Or maybe a Valium and a gin…?)
This wonderfully graphic short film looks at the contrasts within Chanel’s famous identity: black and white, light and shade – but always so, so cool.
The film brings us right up to date with Chanel No.5 L’Eau – so enjoy this, and the upcoming weekend.
And remember: whatever happens in the world, there’s always perfume.
It can’t be easy reimagining the most famous fragrance in the world – so: Chanel straw boaters off to Olivier Polge, sort-of-new in-house perfumer, for this dazzling take on the iconic fragrance.
This isn’t just a ‘tweak’, though. According to Chanel: ‘No.5 L’Eau is not a Cologne. Nor is it a diluted version of the original fragrance for, at Chanel, each variation is a genuine olfactory creation. No.5 L’Eau is the No.5 of today.’
And truly, it smells modern. Fresh. (Dazzlingly so, powered out of the so-familiar bottle on a cannon-burst of aldehydes.)
Citrusy mandarin, lemon, bergamot and orange boost the freshness, in the top notes. The famous heart’s intact – but now cedarwood and sandalwood hum in the base.
To accompany the launch – and the print ad. campaign with Lily-Rose Depp – we invite you to watch these two short teasers for full-length commercials which will appear later this year.
We’ve spritzed Chanel No.5 L’Eau on all sorts of people who profess that ‘I’m not a Chanel No.5 person’ – and are converted. We’ve also had friends who’ve come within air-kissing distance comment: ‘Oh, what’s that you’re wearing. It’s familiar – but I can’t quite make it out…’
As the slogan goes: ‘You know me. But you don’t know me.’
Whoever on Chanel‘s marketing team came up with that utterly nailed it.
By Jo Fairley
The hottest fragrance news this week is Chanel’s unveiling of Lily-Rose Depp featured as the new ‘face’ of the ad campaign for the sensational, soon-to-be-launched Chanel No.5 L’Eau.
As it happens, this is keeping it in the family twice over: once upon a time, Lily-Rose’s mother, Vanessa Paradis, swung on a trapeze inside a birdcage for Chanel Coco, while Olivier Polge is of course the son of the legendary Jacques Polge, Chanel’s in-house nose for over more than three decades.
While we certainly loved the previous ‘spin’ on the original No5, Eau Première, Chanel No5 L’Eau is a dazzling reinvention of the classic fragrance that’s completely finger-on-the-pulse-point for the world we live in today.
And it’s also getting rave reviews: blogger A Model Recommends said in her review, it’s lighter and fresher than the original – I think much more modern, more delicate… L’Eau has all of the vital essence of the original No5 – that loyal gang of inseparable fragrance components – it’s just that the lighter and fresher notes are leading the pack.’ Popsugar, meanwhile, declared it ‘No5’s cooler cousin…’
Our thoughts? This citrus-floral is almost effervescent, actually: spirit-lifting, transparent and somehow energising, with a burst of mandarin, lemon, bergamot and orange. May rose, an ‘oxygenated’ jasmine and a new, fresher fractionated ylang ylang continue to weave their white floral magic, in the heart – but there’s new, dry element of cedarwood in the base, alongside cottony-soft musks: ‘the sexy part’, as Olivier Polge put it. (And even the iconic bottle looks fresher, meanwhile.)
Unveiling in September, you can join the waiting list here… #newchanelno5
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