CHANEL Chance gets Eau Tendre with eau de parfum

If anything can revive flagging spirits, it’s the sniff of a new CHANEL fragrance – this time the classic Chance fragrance getting reinvigorated with a new interpretation of Chance Eau Tendre in eau de parfum form.

One glimpse of the gloriously colourful advertising campaign, and we rather think you’ll be joining us in wanting to whirl around in a pretty sugared-almond coloured skirt, while performing joyful dance moves on a velvet chair! OK, given that it’s January and we’re all still easing our way back to reality, perhaps it’s better to enjoy watching it, below, instead…

So what can you expect from this new addition to CHANEL’s scented wardrobe? Well, each evocation of Chance takes on a special character of its own, while of course adhering to the spirit of the original. So, let’s think back to when Chance was first launched back in 2002 – the name, as always was no mere chance in itself: it was chosen because, as CHANEL remind us:

‘Chance is a way of being,’ said Gabrielle Chanel, who believed in her lucky star as much as she cultivated it. With confidence and determination, Mademoiselle seized this chance throughout her whole life. Attentive to all the signs that marked her path, a woman who loved chance encounters and the unexpected, she smiled at fortune and fortune smiled on her in return.

With four current versions of that original, it’s not simply about adding power to a perfume by increasing its strength, or adding freshness to what was already there – each transition marks a new fragrant chapter in the life of the fragrance.

CHANEL say: ‘With CHANCE EAU TENDRE Eau de Parfum, perfumer-creator Olivier Polge, in cooperation with the CHANEL Laboratory of Fragrance Creation and Development, reinterprets the floral-fruity signature. More intense, more enveloping, this version expresses a radiant and confident femininity. Its oral heart accentuates the fullness of exotic jasmine absolute, enriched with an essence of rose that shines a soft light at the center of the composition.

More feminine than ever, this oral equation is draped in just the right dose of smooth and creamy white musk notes to create a clean, cottony effect. Immediately illuminated by the tangy whirl of the grapefruit-quince accord, CHANCE EAU TENDRE Eau de Parfum brings a feeling of absolute tenderness. Delicate and profoundly poetic, this new composition evokes a woman whose joy and inner glow gives her instant charm.’

To visually express this new fragrant interpretation, the gold neck takes on a silvery hue for the eau de parfum, and in many ways, wearing it feels like a whole new fragrance. The notes are beautifully rounded, like layers of tulle or the petals of a flower, enveloping you in waves of deliciousness that seem to float around you in a fragrant cloud. A softly powdered elegance follows your every step, but that opening zing of the grapefuit and quince really adds energy and lifts the composition to above and beyond, and so it never feels heavy or too swaddling to wear all day.

Really, it’s just the thing for this time of year – characterful, of course, and with a depth that feels comforting, but with enough get up and go to shake you from the doldrums. So what are you waiting for? Let’s get those pastel skirts on* and twirl to our heart’s content!

*[Though we might be adding something longer that a crop-top, while it’s still a bit chilly…]

Written by Suzy Nightingale

Enjoy a little #takeyourchance film-fest from Chanel

‘Take a chance on me / that’s all I ask of you honey’ sang ABBA, and many millions of perfume lovers have fallen for the charms of Chanel’s Chance since it was first launched in 2003. Created by Jaques Polge, this ‘unexpected floral’ is distinctive from the iconic, chunky bottles of previous fragrances, the round bottle representing a wheel of fortune, for ‘…to be lucky, you have to take a Chance.’

But did you know there are four differing versions to choose your own Chance?

Chanel have now revealed the new Chance campaign for 2018: a series of four delightfully playful mini-films, offering an invitation to ‘take your chance’, each film starring a vibrantly contemporary woman – highlighting the four differing facets of the fragrance, depending which version you plump for.

‘4 fragrances, 4 colours, 4 states of mind represented by 4 women’ say Chanel. So now, the only question remains: which Chance will you take…?

WITH ANGELA YUEN TAKE YOUR CHANCE
‘With CHANCE EAU TENDRE, a floral-fruity fragrance that blends the grapefruit-quince accord with the softness of jasmine and the smoothness of white musk notes, Angela Yuen is the epitome of delicateness. Originally from Hong Kong, the talented 23-year-old actress currently stars in the film The White Girl, directed by Jenny Suen.’

Watch the interview here

Chance Eau Tendre from £62 for 50ml eau de toilette

WITH SELAH MARLEY LIVE YOUR CHANCE
‘With CHANCE, this floral fragrance that blends pink pepper, jasmine and ambery patchouli, Selah Marley shines with optimism. Daughter of singer Lauryn Hill, the 19-year-old American model is a frequent figure at CHANEL events and walked the runway for the Paris-Cosmopolite Collection.’

Watch the interview here 

Chanel Chance from £62 for 50ml eau de toilette

WITH BELEN CHAVANNE FOLLOW YOUR CHANCE
‘With CHANCE EAU FRAÎCHE, this floral-sparkling fragrance that melds notes of citron, jasmine and teak wood, Belen Chavanne is bursting with freshness. The 28-year-old model and actress from Argentina is regularly seen at CHANEL events and is a loyal fan of the House.’

Watch the interview here

Chance Eau Fraîche from £62 for 50ml eau de toilette

WITH LILY NEWMARK INVENT YOUR CHANCE
‘With CHANCE EAU VIVE, this floral-zesty fragrance stirred by the vivifying notes of grapefruit and blood orange, Lily Newmark’s vitality is contagious. The 22-year-old Anglo-American film and television actress currently stars in the film Pin Cushion, which competed at the Cannes Film Festival and was directed by Deborah Haywood. She can also be seen in the 2018 film Born a King directed by Agustí Villaronga.’

Watch the interview here

Chance Eau Vive from £62 for 50ml eau de toilette

Buy them all at chanel.com

Shot in the stunning Italian city of Venice, the films were directed by award-winning Canadian director Eva Michon, and there’s even a dedicated CHANCE CHANEL channel (try saying that quickly ten times!) set up on Instagram @chancechanel , where you can join in the celebrations by following #TAKEYOURCHANCE and #CHANCECHANEL

Want to know more about the fascinating history of Chanel’s perfumes (and how they changed the face of fragrance?) Read our page dedicated to Chanel’s perfumes

Written by Suzy Nightingale