Nicki Minaj’s latest scent is devised to empower its fans to flaunt their own uniqueness. Entitled Onika, which was actually Nicki’s birth name, the fruity floral composition housed in her iconic Minaj-shaped bottle combines sensuous fruits and delicate florals alongside a base of sheer musks.
Top notes of fresh pear, starfruit and mandarin, layer a heart of water lily, orchid and osmanthus. The base dries down to reveal sugar cane, white musk and cedarwood.
Created alongside Givaudan perfumer Ursula Wandel and visionary fragrance house Haus Laboratories, the second scent from the undeniably avant-garde Lady Gaga fragrantly distils the essence of the singer into an olfactory delight.
The woody floral composition is built around a heart of intoxicating white violet, offset by top notes of sparkling lime to lend an energising first encounter. The base of leather encourages the floral aromas to bloom on the skin.
The result? A delightfully powdery aroma that intertwines woody, musky and floral accords.
Launching mid-September, the new scent is ‘for the adventurous woman and the man who loves her,’ explained Gaga to fans of her Facebook page recently.
The campaign was shot by Steven Klein and stars Gaga herself, surrounded by a number of scantily clad men.