Tag: campaign

CHANEL – ‘I Am a Perfume’ mini-film series: which would you be?

If you were a CHANEL perfume, which would you be, and what would it reveal about your personality? For fragrance lovers, the perfumes we wear inevitably become part of our personalities – invisible messages that may give passers-by clues to your character, inviting intrigue; or they may serve as a scented cloak, beneath which you can protect yourself from the world’s gaze. For CHANEL, ‘…fragrance is considered and composed as an invisible item of clothing.’

Gabrielle Chanel’s vision and perfumer Olivier Polge’s contemporary interpretation of it are woven through each of what they rather wonderfully call ‘olfactory garments’ – adhering to Chanel’s vision that went beyond fashion and trends. We love that CHANEL is exploring this theme of asserting your presence, expressing your personality and creating your style with the scent you choose to wear that day. We certainly find that’s how we wear perfume – do you want to magnify the mood you’re in or change it completely? Do you ‘match’ your scent to your outfit and your plans for the day, or use it to give a hint at what lies beneath…?

The new campaign uses deliciously dreamy imagery – bodies dressed in shadows or bathed in sunlight, interwoven with archive clips of skilled artisans at the atelier, of vintage fashion shows, and the iconic image of Marilyn Monroe insouciantly entangled in white sheets, all with Vanessa Paradis lending her voice as narrator. And even if you don’t undertstand the French commentary, goodness it just sounds divine! We’re delighted to share the film with you, below, so dive in to the glamour…

The first chapter in this narrative is named “I am an idea”, presented as a scented ‘manifesto’, and laying the foundation for CHANEL fragrance creation, as they say in their own words…

‘I AM AN IDEA

A CHANEL perfume is an idea Grasped, developed, expressed Like an item of clothing Imagined, assembled, tailored.

A CHANEL perfume is a precious material A fabric woven from images, spun from landscapes.

A CHANEL perfume is a play of shadows and light Which reveals nudity and protects intimacy A set of jewelry and an abstraction A suit of armor and a construction. A CHANEL perfume is an invisible negligee, one that Marilyn chose to adorn her nights.

A CHANEL perfume is the scent of the self Reminiscence of childhood.

A CHANEL perfume is a style, an allure An elegance, a signature. An item of clothing.

A CHANEL perfume is a perfume that chose me For what I am, for what I want. A perfume that says “I.”

I AM A CHANEL PERFUME.’

So now, we wonder… which CHANEL perfume would you be…?

Enjoy a little #takeyourchance film-fest from Chanel

‘Take a chance on me / that’s all I ask of you honey’ sang ABBA, and many millions of perfume lovers have fallen for the charms of Chanel’s Chance since it was first launched in 2003. Created by Jaques Polge, this ‘unexpected floral’ is distinctive from the iconic, chunky bottles of previous fragrances, the round bottle representing a wheel of fortune, for ‘…to be lucky, you have to take a Chance.’

But did you know there are four differing versions to choose your own Chance?

Chanel have now revealed the new Chance campaign for 2018: a series of four delightfully playful mini-films, offering an invitation to ‘take your chance’, each film starring a vibrantly contemporary woman – highlighting the four differing facets of the fragrance, depending which version you plump for.

‘4 fragrances, 4 colours, 4 states of mind represented by 4 women’ say Chanel. So now, the only question remains: which Chance will you take…?

WITH ANGELA YUEN TAKE YOUR CHANCE
‘With CHANCE EAU TENDRE, a floral-fruity fragrance that blends the grapefruit-quince accord with the softness of jasmine and the smoothness of white musk notes, Angela Yuen is the epitome of delicateness. Originally from Hong Kong, the talented 23-year-old actress currently stars in the film The White Girl, directed by Jenny Suen.’

Watch the interview here

Chance Eau Tendre from £62 for 50ml eau de toilette

WITH SELAH MARLEY LIVE YOUR CHANCE
‘With CHANCE, this floral fragrance that blends pink pepper, jasmine and ambery patchouli, Selah Marley shines with optimism. Daughter of singer Lauryn Hill, the 19-year-old American model is a frequent figure at CHANEL events and walked the runway for the Paris-Cosmopolite Collection.’

Watch the interview here 

Chanel Chance from £62 for 50ml eau de toilette

WITH BELEN CHAVANNE FOLLOW YOUR CHANCE
‘With CHANCE EAU FRAÎCHE, this floral-sparkling fragrance that melds notes of citron, jasmine and teak wood, Belen Chavanne is bursting with freshness. The 28-year-old model and actress from Argentina is regularly seen at CHANEL events and is a loyal fan of the House.’

Watch the interview here

Chance Eau Fraîche from £62 for 50ml eau de toilette

WITH LILY NEWMARK INVENT YOUR CHANCE
‘With CHANCE EAU VIVE, this floral-zesty fragrance stirred by the vivifying notes of grapefruit and blood orange, Lily Newmark’s vitality is contagious. The 22-year-old Anglo-American film and television actress currently stars in the film Pin Cushion, which competed at the Cannes Film Festival and was directed by Deborah Haywood. She can also be seen in the 2018 film Born a King directed by Agustí Villaronga.’

Watch the interview here

Chance Eau Vive from £62 for 50ml eau de toilette

Buy them all at chanel.com

Shot in the stunning Italian city of Venice, the films were directed by award-winning Canadian director Eva Michon, and there’s even a dedicated CHANCE CHANEL channel (try saying that quickly ten times!) set up on Instagram @chancechanel , where you can join in the celebrations by following #TAKEYOURCHANCE and #CHANCECHANEL

Want to know more about the fascinating history of Chanel’s perfumes (and how they changed the face of fragrance?) Read our page dedicated to Chanel’s perfumes…

Written by Suzy Nightingale

We go behind the scenes with Acqua di Parma's heart-melting ad

Acqua di Parma have been serving us stylish Colognes since 1916, their heritage leading us to beautiful city of Parma – famous for its violets, and strong cultural traditions. With their original Colonia, Acqua di Parma offer something crisp, subtle, utterly refreshing elegance – the sense of Italian style, bottled. Refined and wearable, Colonia became an instant – and now timeless – classic.
The fragrance was worn by stylish men, movie stars and those who understood luxury. (And borrowed, we’re sure, by many of the women in their lives – just as today.) The chic hand-made Art Deco bottle and vibrant yellow hat box style packaging graced many a smart bathroom shelf – and by the 1960s, it was a ‘best-kept secret’ shared by those-in-the-know. Rich in Sicilian citrus (bergamot, lemon, bitter and sweet oranges), this sparkling creation unfolds to a heart of lavender and Bulgarian rose, on warm, woody base notes – a formula that’s never changed…
But now, there’s a new Cologne in town, with Acqua di Parma launching Colonia Pura – a contemporary and highly refined interpretation of the Italian classic. Fresher still, balancing delicacy and boldness, the top notes of spicy coriander harmonise with the classic citrus burst, while in the heart we encounter sambac jasmine and petit-grain with the startling sensuality of the ultra-green narcissus absolute. In the base, musk and patchouli sink into the soothing woodiness of cedar, and all things said, this has to be one of the sexiest just-out-the-shower, gorgeous-man’s-skin scents we’ve sniffed for quite some time…

As for the ad campaign  (see the video, above) – oh it’s just heart-meltingly lovely, and not only for the fact it stars model Will Chalker (whom we’d be happy to look at under any circumstances) but because his adorable family star alongside him. Shot by photographer Josh Olins, we’re loving this modern take on ‘masculinity’ focusing on a man’s contemporary life – and one that very much that includes the model’s wife, Chloe, and son, Arthur.

Will Chalker says: ‘I have known about Acqua di Parma for a long time, it’s a brand you kind of associate with Italy and the sun, elegance and style. It is one of my favourite campaigns, just because I get to shoot with my wife and son. It makes it feel more about us just having fun as a family and creating these little moments that, you know, we can capture in photos.’

Talking of capturing the mood, we were thrilled to get a sneak peek at what happened behind-the-scenes during the shoot, and share it with you, below…

A shot of sunshine and warm feelings is exactly what we need right now, seeing as autumn has arrived way before we were ready for it. Watching the campaign videos and spritzing Colonia Pura could be the only way we get through the grey-er months at TPS Towers, frankly. And yes, we’re ‘borrowing’ this, too. (He totally nicks our luxe beauty products, so share and share alike, right?)
Acqua di Parma Colonia Pura from £66 for 50ml eau de Cologne
Buy it at John Lewis
Written by Suzy Nightingale

Explore the stunning new scent & watch the gorgeous new film

Gucci have been blowing us away with their fabulously opulent catwalk collections, and now continue that trend with the launch of their sumptuous new scent, Gucci Bloom…
The first fragrance developed under the complete control of Gucci’s Creative Director, Alessandro Michele, this is a lusciously modern white floral we couldn’t wait to get our noses on.
Alessandro Michele says: ‘I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colourful, wild, diverse, where there is everything. Gucci Bloom smells of this garden in order to travel to a place that is not there.’
So what does it smell like? Well it’s gloriously soaring right from the first spritz, with the mysterious scent of the (exclusive to Gucci, as far as we know) note of Rangoon Creeper – a white flower that only opens at dusk, gradually transforming to pink and finally a deep, blood red. A sparkling bouquet of tuberose and juicy jasmine garland the fragrance throughout, before soft musk slowly rolls in to billow beguilingly…
Now, feast your eyes on the eye-poppingly gorgeous mini-film – and if the sun’s not shining where you are right now, we’re sure you’ll feel a virtual glow.

Gucci Bloom from £52 for 30ml eau de parfum
Buy it at Harrods
Written by Suzy Nightingale