Valentines Day – love it or loathe it – is just around the corner, and it’s still the day that generates the most fragrance sales, peaking at 42% of all prestige beauty products sold. So if you’re thinking of splashing out on a fragrance for your significant other, follow our guide to ensure a scented success…
If you just have no idea where to start
Don’t panic and just buy something random! The best idea is to get a curated Discovery Box of fabulous mini sizes and samples from a wide range of fragrance houses, that way they can start exploring and trying them all in the comfort of their own home, and most importantly, in their own time. Each box is carefully put together to include something for all tastes – so they’re bound to fall for one of them.
Once they’ve found ‘the one’ (or perhaps several) you can then buy a full size later, safe in the knowledge they’ve already fallen for it.
If you already know what they love (and they don’t want to change)
Great! But instead of buying just another bottle, why not have a look at matching products available, such as a gorgeously decadent bath oil, rich body cream or even a fragranced hair mist. It’s often possible to find travel-size versions of perfumes at this time of year, and if you really wanted to push the boat out – how wonderful it would be to book a couple of nights in a nice hotel or day spa trip, and add the ticket to the box of mini sizes in a golden envelope! (Well, we can dream…)
If you already know what they love (and they DO fancy a change)
This is a fantastic starting point, now all you need to do is type the name of that scent into our genius Fragrance Finder, and the clever algorithm – based on information we source directly from the fragrance houses and perfumers themselves – will suggest six new fragrances that, while different from the original you typed, share a similar mood, character or key ingredients.It really works!
If you’ve an idea of fragrances they like, but aren’t sure which they have
A ‘selection box’ of scents showcasing a range of fragrances from the same house is your best option, here. Brand Boxes give you breathing room if they happen to have already got one of them, but haven’t yet explored the rest of their range. It’s a brilliant way to ensure they’ll love such a thoughtful gift, while encouraging them to smell their way through others they perhaps wouldn’t have thought about trying!
Written by Suzy Nightingale