We have an ever-growing bookshelf of Fragrant Reads, and just added another lovely one to the collection. Far from just a pretty book about flowers, it’s a whole coded history with which to send secret messages…
Floriography by Jessica Roux, published by Simon & Schuster
We first heard tell of this book when listening to the always brilliant Dressed: A History of Fashion podcast, when they interviewed the author, teasing us with the information that it should be ‘Daffodils for your unrequited love, lavender for your sworn enemy…’
Exploring the secret, coded significance of various blooms through history, Jessica Roux presents a beautifully illustrated book of fragrant posy suggestions – from flowers to proffer a specific message to a prospective lover, to those one should an enemy… perhaps with a copy of this book, if you want to make sure your message gets through loud and clear?

Described as a ‘full-color guide to the historical uses and secret meanings behind an impressive array of flowers and herbs,’ there is such delight to be found its pages, and one cannot but help construct imaginary floral messages to foes or scandalously salacious love letters ‘written’ in this fascinating historical code! Something we particularly loved were the suggestions of what other flowers to pair, to add further layers of significance to a bouquet, rather than only describing each flower in isolation.
The language of flowers is centuries long, floral mythology and cultural significance reaching back as far as history itself; but it really hit its peak with the always nostalgic and whimsical Victorians in the 19th century, particularly in England and within the United States. In these times, the importance of etiquette could not be understated – and sending the incorrect bouquet might have resulted in faces as red as the roses you’d innocently gifted. We have to remember that really, such strict social guidelines were enforced to reign in any unwanted displays of open emotion (unthinkable!) and so such coded ways of communicating were commonplace. And yet, where strictness prevails, so too do romantic fancies entangle every possible method of expressing oneself…

The Victorians were notoriously harsh in their ‘rules’ about what types of fragrance (particularly women) should use, where they should apply it, how much and how often. You can read more about this – and other eras’ perfumed proclivities – in our dedicated section on Perfume History; but for full-on floral charm, the scented snippets researched and illustrated by talented artist Jessica Roux, makes this a wonderful book for any flower-lover – and you’ll surely be dropping the floral facts you’ve gleaned from it into conversations for years to come.
The publishers suggest this is a perfect gift, and we certainly agree, at any time of year – but how much more interesting that gift would be if accompanied by a meaningfully put-together floral arrangement, don’t you think? A thank you for friend who’s helped get you through this year, perhaps, or a thrillingly stylish way to communicate your displeasure? Rather depends on how nice the more challenging of relatives are to us during these trying times, doesn’t it…?
It’s selling super fast but at time of writing, it’s still available to buy from Book Depository here.
By Suzy Nightingale