Acqua di Parma, in collaboration with La DoubleJ, have dressed an entire beachfront with the new Blu Mediterraneo by La DoubleJ capsule collection for a summer of pure Italian style…
At PSHQ we’re literally salivating over these pictures of the Bocelli family’s bathing establishment, because although we may not be able to wiggle our toes in the sand and gawp at the azure waters, this stunning collab allows us to travel in spirit via the radiant fragrances and vibrant colours of the new capsule collection.
In the utterly stunning location of Alpemare Beach Club, Forte dei Marmi in Tuscany (which looks like it should be the set of a Wes Anderson film, don’t you think?) for the first time ever, Acqua di Parma have dressed the beachfront for the entire Summer season! And now, you can dress your home to transport you to the Med every time you see those so-happy pops of colour or catch a waft of the glorious scents.
Comprising fabulously luxurious body products such as the Shower Mousse (£37 for 150ml), lightly scented with the lemon, myrtle, jasmine and salty marine breeze notes of Mirto di Panarea, a Body Scrub (£50 for 200ml) fragranced with their Fico di Amalfi grapefruit, bergamot, lemon and fig (which is basically like sexy marmalade), and even a range of Travel Accessories (we have our eyes on the Confetti Blue Beach Towel, £255 – would it be a bit extra to say we dream of spritzing this with one of the Blu Mediterraneo collection (from £49) and ‘travelling’ with our noses as we sit in our back gardens?) we’re spoiled for choice!
We say: if you can’t be there in person, let perfume whisk you there right now. So spritz that sunshine-filled fragrance and light that candle, because the beach will wait until you can get there again, but your mood can be lifted in mere seconds by the magic of summer scents…
By Suzy Nightingale
