Experimental Perfume Club has always been about pushing the boundaries and trying new things within the world of fragrance, and now they’ve gone one step further – offering their unique ‘bespoke service’ online!
It’s been a tough time for retail, and perfume houses have had an extra layer of difficulty, given that we haven’t been able to smell their scents other than buyingtheir Discovery Sets and getting samples to try at home. We’ve seen a HUGE demand for our Discovery Boxes because of this, so that’s all well and good, but what about those houses offering bespoke, custom-blended fragrances?
Brilliant perfumer, and founder of Experimental Perfume Club, Emmanuelle Moeglin has managed to turn what could have been tragedy into triumph, rby eacting quickly and being one of the first in the industry to dramatically adapt her business to the ever-changing challenges.
As we reported previously, Experimental Perfume Club now offer online classes – from a free mini session to an advanced creation course, so the learning and experimenting (that was the impetus for them launching in the first place) is now available to an even larger audience who can do the classes in their own time, from the comfort of their own homes.
Now, we are thrilled to share that Experimental Perfume Club are bringing their utterly genius bespoke customisation service online, too! The Bespoke Collection and Discovery Set allows you to create and customise you very own unique fragrance online (an opportunity which was previously only available to customers in-store at Selfridges).
We happen to know this Bespoke perfume service works perfectly, as one of the first people to try it in-store when it launched was The Perfume Society’s own Co-Founder, Jo Fairley – followed shortly after by myself. We happen to have almost identical tastes in perfume, but Jo had not mentioned a single note that was in her customised blend. Lo and behold: when we compared, we found we’d both created exactly the same scent, out of the many thousands (hundreds of thoudsands?) of possible combinations! A dark, smoky amber/incense that positvely purrs with provocation, it proved to us beyond doubt their bespoke customisation service genuinely works.
How to get your bespoke-blended perfume:
The new Bespoke Collection includes twenty unique blends, carefully curated by Emmanuelle, to sample and wear at home first. Online, you can use the LAYERS formula finder’s in-house algorithm and ‘receive a shortlist of formulas that match your unique olfactory profile.’ Finally, your favourite fragrance can then be ordered in a full size, fully personalised bottle.
Experimental Perfume Club Bespoke Collection £50
Bespoke Perfume £110 for 50ml eau de parfum
Bespoke Collection + Full-size Bespoke Perfume £150
Refill Service for 50ml Bespoke Perfume £65