We are still absolutely BUZZING with excitement from The Fragrance Foundation U.K. Awards 2023, where over 500 guests and nominees gathered at The Brewery in the City of London, to celebrate the fragrance industry and our passion for perfume…
Having begun in 1992, and known as ‘the Oscars of the fragrance industry’, the Awards recognise ‘excellence within the fragrance arena, from Packaging, Advertising through to Best New Fragrance and Ultimate Launch’. With sequins and scent a-go-go it was surely the most glamorous (and definitely the best smelling) location in London!
Part of The Fragrance Foundation award ceremony now also includes The Jasmine Awards, which were launched in the UK in 1990, and are recognised as:
‘…the most prestigious journalistic awards in the beauty industry. They recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.’
Before we get in to the Jasmines (scroll down to see the winners… including the award WE WON!) let’s take a breath and raise our glasses to the incredible fragrance awards winners – many of which are fragrant friends of The Perfume Society, and all of which we whooped with joy for…

We were ecstatic to see the talents of Ruth Mastenbroek on stage collecting the Perfume Extraordinaire award for Zephyr – a gorgeously luminescent and crisply shimmering breeze of a scent we adore. And you can try a sample of the award-winning scent in our Platinum Discovery Box!
And the loudest whoop of the evening was surely from the team at the Versace, when Eros Parfum won the People’s Choice Award!

Versace Eros Parfum is a flamboyantly jubilant modern fougere that exudes confidence via mint, lemon, apple and a unique smooch of tonka, geranium and ambroxan in the heart before woody notes, oakmoss and vanilla swirl the base. And you can try this award-winner as part of our Men’s Must-Have Discovery Box!
Audrey Semeraro, founder of Edeniste, was absolutely glowing with joy to win the Newcomer award for her fabulously mood-enhancing fragrance house…

…as were we, having taken the decision to stock the entire Edeniste collection in our shop as soon as we smelled them, plus putting the Edeniste Vétiver Imaginaire as part of our curated Feel Good Fragrances Discovery Box.
With the announcement of every award, the room lit up with cheers – it’s such a mood of celebration for all, and for fragrance itself! Here are the other proud Fragrance Foundation Award winners who were also whooping it up during the evening…
Media Campaign: Prada, Paradoxe

Design & Packaging: Dries Van Noten, Soie Malaquais

Independent Fragrance: Angela Flanders, Leather Rosa

Interior Fragrance: Diptyque, Roses

Readers’ Choice: CHANEL, Paris-Paris

Newcomer: By Far

Innovation: Launch of Jo Malone London ‘Shining a Light on Mental Health Foundation’

Retailer of the Year: Harrods

Limited Distribution: Diptyque, Opsis Eau de Parfum

National Distribution: Gucci, Flora Gorgeous Jasmine EDP

Online Retailer of the Year: The Perfume Shop

Best New Fragrance: Prada, Paradoxe

Best New Fragrance Collection: Tom Ford, Enigmatic Woods Collection

Ultimate Launch: Frédéric Malle, Uncut Gem

Ultimate Launch: Prada, Paradoxe

We were also so pleased to see the previous Chair of the Fragrance Foundation, the hard-working and supportive Annalise Fard welcomed into the Circle of Champions (the Fragrance Foundation’s equivalent of the Hall of Fame) – such a well-deserved tribute for this incredible woman.

And it is always especially heart-warming to see the importance of brilliant consultants recognised, with Kenneth Green Associates’ Nathan Macpherson La Maire receiving the award for Consultant of the Year Award for 2023. Bravo!

And now, let us take a moment to celebrate the Jasmine Awards section of the evening – a highly anticipated and incredibly prestigious collection of awards which receive hundreds of entries from the biggest names in publishing.

At The Perfume Society, we were so excited to be finalists with FIVE nominations this year, for articles published in our magazine, The Scented Letter (sign up to get your FREE digital copy, here, if you’ve not done so already), and for our blog. It was a genuine THRILL to see The Perfume Society celebrated on the huge screens at the venue, among such talented company as the other incredible nominees and all the fragrance houses. And well, we only went and WON!
Practical Guide: The Scented Letter Magazine, Time to Spray Your 5 a Day – Suzy Nightingale

Creativity: Instagram, All The Perfumes I Wore Last Week – Sali Hughes

Literary: Glamour Magazine, It’s time to stop treating affordable perfumes like dirt and champion the must-smell-now scents for under £30 – Alice du Parcq

Short Piece: Country & Town House, The Green, Green Grasse – Jan Masters

Rising Star: Fabulous, How to smell expensive (without breaking the bank) – Tara Ledden [NB: We couldn’t find this piece online, but you can read Tara’s other work for Fabulous here]

The prestigious judging panel had to read so many submissions, and we were full to the fragrant brim with gratitude for this recognition, and send huge congratulations to ALL the finalists, and to the winners, which we were over the moon to be among.
Until next year, fragrant friends, we’ll be wafting on a scented cloud!
Written by Suzy Nightingale










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