Many famous faces have graced the mini-films of fragrance adverts over the years – for some, their first acting role, for others a moment of evoking the ethos of the house at the very peak of their fame. But did you know several fragrance adverts over the years have also been directed by famous names?
Settle back in your velveteen seats, grab some popcorn and let’s go to the scented cinema…
Sofia Coppola (nominated for Best Director for Lost in Translation in 2003) directed this advert for Miss Dior Cherie, featuring Natalie Portman. Super-stylish, it confirms Coppola’s lifelong appreciation of haute couture, and perhaps evokes her visually stunning film Marie Antoinette in its old-world baroque splendour.
Wes Anderson and son of legendary director Francis Ford Coppola, Roman Coppola, had previously worked together on films like The Darjeeling Limited and Moonrise Kingdom. Here, they made three short adverts (comprising one longer film) for Prada Candy L’Eau fragrance. An homage to the French New Wave, the visual aesthetic is pure Wes Anderson, and were fully gripped by the classic ‘two men in love with one woman’ storyline
This Chanel short film for Coco Mademoiselle saw Keira Knightly and director Joe Wright teaming up for the fourth time – they’ve also worked together in Atonement, (for which, Wright was nominated in 2008 for Best Director), Pride & Prejudice, and Anna Karenina. Just so beautifully lit, the colours and cleverly composed shots look like poetry on the screen.
Renowned surrealist director David Lynch surprised the fragrance and film worlds alike by directing this advert for Yves Saint Laurent Opium in the early 90s. Spanish model Nastassia Urbano stars, with a striking resemblance to Ingrid Bergman (and her daughter, Isabella Rossellini, who was to star in his 1986 hot movie, Blue Velvet). All the hallmarks of sensuality are there, along with a visual deconstruction/seduction of a body on film.
Comic book writer turned film maker, Frank Miller, uses his iconic deliberately over-stylised look (very reminiscent of Sin City) to great effect in his advert for Gucci Guilty. Starring Evan Rachel Wood and Chris Evans, inky blackness and searing white light are juxtaposed to create a highly sophisticated homage to film noir.
Fragrance and film feature strongly in The Scented Letter‘s recent Perfume & Culture edition, too, in Lights, Camera, Aldehydes!, award-winning blogger and author Persolaise was inspired by his twin passions for film and fragrance – matching some of his favourite fragrances to the films he chose to watch. And in Perfuming a Part, I lift the velvet curtain on the actors and film directors who use fragrance as a tool to create a mood or get into a role…
Eight masterpieces have inspired eight world-famous perfumers to create fragrances for L’Officine Universelle Buly 1803 – the ancestral beauty, fragrance, home and lifestyle brand revived by Ramdane Touhami and his wife and business partner, Victoire de Tallac.
Buly 1803 invited The Perfume Society to a private view of the fragrances alongside the artworks within the Louvre. Yes, a private view – no jostling crowds or security guards moving you along, just a small group of journalists wandering the magnificent building, the hallways echoing to the sounds of our footsteps, the smell of beeswax a clue to the wooden floors being polished, our voices hushed, reverential, as though we were in church.
Before we entered the sanctuary of art – and now, scent – we asked Victoire how the project had come about, and why, with the greatest respect, the Louvre had asked a (still relatively small) niche company to create the perfumes, when they could have had any number of famous French fragrance houses beating a path to their door. ‘I think they really wanted to collaborate with us because they’re still interested in working with modern artists, to show the power that art still has to inspire,’ she explained.
Inspirational indeed, when one considers the artworks arrayed here represent some of the most famous pieces in the world. As we walked by faces looking out at us from the golden frames or perched atop marble plinths, it felt strangely like visiting a gallery of dear friends, glancing in our wake.
One by one, we were led to particular pieces the perfumers had chosen as the inspiration for their fragrance. An art historian explained each work in great depth, with the perfumers standing by to explain their process, and of course to let us smell their final creations.
Describing how they had worked together, Victoire said that ‘Ramdane had a very clear idea of what he wanted to do, allowing the perfumers to pick the artwork and creating a perfume based on it. They had completely free reign, they could choose anything.’ Perhaps unsurprisingly, none of them chose The Mona Lisa – it would have been a bit obvious, it’s become the one painting most people in the world could probably name as being housed at the Louvre. And really, as you will see, there are far more beguiling oeuvre to become enamoured by…
Gainsborough’s painting of courtly flirtations within an idyllic landscape inspired the perfumer, Piot, to add sharp, cooling touches of peppermint and bergamot to an imposing bouquet of Ottoman roses. One can almost hear the laughter, the stiff rustle of shot taffeta, a snapshot of shared intimacy that’s thought to be Gainsborough himself, with his wife.
Buly say: ‘Behind the green, sylvan curtain of a theatre of the tender touch, a ray of sunlight, redolent of berries and citrus, illuminates the temple of the soul. On a carpet of peppermint, the silky petals of the dress unfold like the heart of a rose; a flush rises to the cheeks. In the air, sweet nothings float.’
The luminescent skin of Jean-Auguste Dominique Ingres’ Bather just glows from the canvas, and perfumer Andrier translates the glorious textures using a stimulating burst of citronella and orange blossom, embellished with rich patchouli and a smoky drift of incense.
Buly say: ‘Steam rising from marble sluiced with waves of heated water, dampened muslin wraps the shining limbs, delicately soaped; susurrations of the hammam. After bathing, resting on fresh sheets, the skin, still beaded with moisture, is chafed with lavender and orange blossom; now refreshed, its velvety pallor like an iris petal pearled by a mist of incense and musk.’
Here, Héreault reconstructs the languid sensuality of the female form using an intoxicating combination of mandarin, jasmine and amber – a quietly imposing blend that seems to swoon on the skin rather than merely be applied.
Buly say: ‘Gentle white of jasmine, of neroli, of the matte and polished petals of magnolia, amber and sacred wood. Eternal, without past or present, the beauty of the marble goddess, elusive and notional, lifts up the soul with timeless bliss.’
Fragonard’s much-discussed painting provided Lebeau’s fragrant muse, seeking to evoke the sexually charged possible danger of the scene juxtaposed by the opulent velvet drapery, with a combination of lily and musk to create her bewitching scent.
Buly say: ‘Scent of the apple on the table, fruit carried to the lips like a kiss, to the neck, the breast. Ardent desire entangled in linen sheets, tousled hair, traces of the teeth on tender skin, its white musk scorched scarlet by love’s burning touch; the heady thrill of an illicit rendez-vous.’
Georges de La Tour’s tender depiction of Joseph’s weather-beaten face, lit by candelight and looking with concern at the infant Jesus, is demonstrated by Lancesseur with a deep, resonant thrum of cedar wood suddenly illuminated by verbena, pink berries and vetiver.
Buly say: ‘The golden orange blossom and incense ignite in the amber night, humming with vetiver and cedarwood. In a censer, spices and dry herbs smoulder to keep the spirits at bay. A gesture is arrested, suspended in the face of epiphany. The divine aura illuminates the heart of the initiate, and banishes the darkness.’
The emotional power of the iconic statue – found in hundreds of pieces, she was put back together like a jigsaw – has been given life in olfactory form by Massenet’s rich harmony of tuberose, magnolia and jasmine, enhanced by the warmth of myrrh.
Buly say: ‘Blown by a gale scented with citrus, in the perilous rush of the straits, the white bouquet of the salt-encrusted drapery wraps around the victorious effigy. At her marble feet, the waves, the incantations, the roses, the ocean of History and all her conquests; at her feet, the foundered hearts of heroes.’
Somehow making marble seem as supple as the female form, Lorenzo Bartolini’s sculpture does what it says in the title – the naked nymph perhaps regretting not donning a pair of shoes and she reaches for her freshly bitten foot. And Ménardo’s enticing bouquet of heliotrope and jasmine also sizzles with amber and musk.
Buly say: ‘The bitter kiss of the sting of almond prickles on the naked skin massaged with amber. Like quicksilver, the venom floods the veins, arrests the maiden’s glance, frozen in marble. The heart clouds with toxins, like the bloom of algae in a clear pond.’
The licentious gaze of Inges courtesan is reflected in Bertier’s alluring trail of exotic incense and pink pepper enhanced with intensely musky notes, to represent the reach-out-and-touch me textural deliciousness of the sitter’s pale skin and the luxuriously delicate draperies.
Buly say: ‘The musky, chilly satin of a shoulder, the sinuous curve of a hip or breast, gleaming in an alcove chased with brass, an Orientalist’s shrine, a dream of Eastern Promise. The pink pepper of the cheeks pricks the heart and, beneath the silken scarf, a perfume of incense suffuses the hair.’
We were so sad not to be able to include this incredible Buly/Louvre collaboration in the Perfume & Culture edition of our magazine, The Scented Letter – the project didn’t launch until after it had been published. But it certainly shows our fingers are firmly on the pulse of this artistic fragrant revolution. Get a huge dose of glorious artistic interpretations of perfume through the ages – from cinematic scents, to actors using fragrance to fully ‘become’ the parts they play, and a jaw-dropping collection of perfume art flaçons recently auctioned in America (one of which graces the cover). Along with your regular scent shots of news, interviews and all the latest reviews, the 60-page print magazine is available to purchase here.
What a complete honour – and how overwhelmingly emotional – it was to walk the hallowed halls of the Louvre in such a private party, and to smell such wonderful evocations of the artforms. In Eau Triple formulation (milky, hydrating and skin-friendly water-based), each truly pays perfumed homage to the iconic artworks. It was an experience we will never forget, and which we urge you to take part in by visiting the Louvre, and trying the scents on your own skin having seen the magnificent pieces yourself.
The Buly 1803 shop will sell all eight fragrances at the Louvre for one year only, along with candles, scented soap sheets, and fragranced postcards for the most chic ‘wish you were here’. So if you’ve always meant to go there, or hanker after another look at the Louvre’s incredible collection, then now would be the perfect time for fragrance and art fans to pay them a visit…
L’OfficieneUniverselle Buly 1803 €150 for 200ml Eau Triple
Perfume & Culture is the theme of the just-published edition of The Perfume Society‘s The Scented Letter magazine, in which we explore the many exciting ways fragrance is crossing over into the arts – infusing theatre, literature, ballet and art installations with its sensory magic – and at the growing trend for artists to launch perfume ranges of their own.
In this issue you can expect to find…
• For Lights, Camera, Aldehydes!, award-winning blogger and author Persolaise was inspired by his twin passions for film and fragrance
• The Scent of a Novel is the article which won Julia Berick the ‘Rising Star’ Jasmine Award – and now you can read it in full
• Suzy Nightingale lifts the velvet curtain on the actors and film directors who use fragrance as a tool to create a mood or get into a role in Perfuming A Part
• Bottle design is an art in itself – so we report on the exquisite fragrance flacons which broke all records in The Perfume Bottles Auction 2019
• Novelist Jane Thynne – who weaves perfume into her bestsellers – shares her olfactory life in Memories, Dreams, Reflections
And of course, as usual, we bring you all the Latest Launches, news, events – and so much more!
Our 60-page multi Jasmine Award-winning magazine is your very best way to keep up to date with all that’s happening in the scented world. Described as an essential read by industry insiders and perfume-lovers alike, the 60-page magazine is available FREE for our VIP Club Members online (sign in to view) or to purchase the coffee-table worthy glossy print version, you can order your copies here for £15 (£12.50 for VIPs)
Fragrance as art was a concept often (if you’ll pardon the pun) sniffed at, but it seems that scent – and our sense of smell – is gradually working its way into the public consciousness as a valid subject to be displayed and discussed.
British designer Tim Simpson and Dutch designer Sarah van Gameren formed their London-based studio, Glithero, to produce installations that ‘capture and present the beauty in the moment things are made,’ and are excited to be part of a current fragrantly-themed exhibition in Switzerland, which runs until June…
Glithero say: ‘We have designed the complete scenography for an exhibition about perfumery. The exhibition, ‘Nez-à-Nez, Contemporary perfumers‘ at the Museum of Contemporary Design and Applied Arts in Lausanne (MUDAC) consists of 6 bespoke installations that we have designed over 6 rooms. Each room presents a different theme of tendency from the world of contemporary perfume making that have been identified by the curators in collaboration with the olfactory magazine Nez.
Mudac called upon us to create poetic and immersive installations displaying 39 fragrances from 13 of the best contemporary perfumers such as Jean-Claude Elena, Fabrice Pellegrin, Olivia Giacobetti,Dominique Ropion and Isabelle Doyen. Our challenge of this exhibition was to make the immateriality of the perfumes tangible within a museological context where the visual input is often given centre stage. We chose to present the fragrances in ways that surprise and intrigue the visitor but that don’t colour in or adulterate the evocative impressions of the perfumes.
We’re looking forward to show you the result of this adventure. See you there!’
Date: Friday 15 February – Sunday 16 June 2019 Location: Mudac, Musée de design et d’arts appliqués contemporains
Place de la Cathédrale 6, 1005 Lausanne, Switzerland Opening hours: Tuesday to Sunday – 11.00 to 18.00 (Closed on Mondays)
Givaudan say: ‘It took the perfumer’s skill and collector’s passion of Leon Givaudan to assemble, in the years from 1924 to 1930, this unusually homogeneous collection of 18th Century toilet accessories. Composed of about a hundred items, manufactured from costly materials and lavishly decorated, the Givaudan collection is one of the most important of its kind in Europe: crystal perfume bottles set in gold mounts, bottles in fish scale and tortoiseshell for smelling salts, Vernis Martin étuis, enamelled vinaigrettes, bronze or ceramic bottle cases, patch boxes in ivory or mother-of-pearl.
To view the Givaudan collection is a rare treat for all those who value both the artistry that went into the making of these precious objects and the stories they tell about the history of perfumery and its place in our society.’
Hillwood Museum say: ‘Perfume & Seduction will trace the form and function of perfume bottles, explore a variety of shapes and materials and the process of making perfume, and examine the evolution of forms during the nineteenth and twentieth centuries, highlighting examples from Hillwood’s collection.’
A section of 64 items from Givaudan’s private collection will be showcased in ‘Perfume & Seduction’ at the Hillwood Museum in Washington DC, from February to June 2019.
If you can’t make it to Switzerland or Washington before June and are pining for beautiful perfume bottles to look at, might we suggest a trip to the Dior: Designer of Dreams exhibition, currently at the V&A? We rather breathlessly reported from the press day of this fabulous show – of which the fragrance bottles play a small but vital part – and cannot urge you enough to go and see it for yourself, if you’re able to get tickets.
In the meantime, might we also urge more galleries and museums to be brave enough to use fragrance and smell as part of their exhibitions and experiences? Smell remains the least scientifically and culturally explored of our senses, yet it has been proved to be the sense that links most directly – and emotionally – to the brain. Shows and installations that encompass all the senses and excite us beyond merely viewing, to being part of the exhibition ourselves, are definitely the way forward. And with this in mind, our magazine, The Scented Letter, will be decoting an entire issue to fragrance and culture later this year, so get ready to be olfactorily obsessed…
Roland Mouret has commissioned the work of French artist Leyman Lahcine on a limited-edition collaboration for his fragrance, Une Amourette with the cult house of Etat Libre D’Orange. As the fragrance was one of the loveliest launches of 2017 – which we’re still wearing and finding new facets of – suffice to say, we’re excited.
You can watch a short video of Lahcine explaining his artistic influences, below; but first, let’s remind ourselves of how the fragrance smells, and then we’ll dive in to the distinctive new bottle design…
What does it smell like? It all begins like a lover’s caress, the sense of entangled sheets and warm skin, unmistakable carnality with indolic white flowers and roses scattered across the bed. Bone dry, the spices make their presense known immediately, with cardamom lingering throughout, a peachy succulence and creamy vanilla peeping above the naughtiness, somehow rendering them all the more provocative, like a glimpse of bare flesh beneath velvet coverings. A cool breeze of iris feels infused with a metallic shimmer, and the opoponax (incense) smooths the way for an insouciant, animalic dry-down of akigalawood that lasts the whole day through.
For this new limited edition bottle, the ‘faux naif’ artist Leyman Lahcine, who cites Jean Cocteau as one of his key influencers, explored the intensity of the Une Amourette fragrance with his perception of love expresed through his distinctive illustrations.’I always try to follow and trust my creativity, so I stay loyal to my identity as an artist.’ he explains. ‘Shaping a style that is personal to me is the most important aspect of being creative.’
Not merely using the drawings and then scanning them on to the shape of the bottle, each design was hand-drawn onto the bottle itself by Lachine – a real meeting of art and perfume. In one drawing, Roland Mouret explain, ‘the moon is depicted lovingly gazing at the sun in its embrace, while another depicts hands and petals, capturing a bold, playful and somewhat irreverent spirit. A celebration of love, visualised.’
As Mouret wanted the fragrance to encapsulate a moment of two opposites coming together – masculine and feminine characters entwined, with aspects of each rubbing off (quite literally) on the other, this artwork perfectly harmonises the central inspiration of the scent itself, rather than being just another pretty design.
Only 50 limited-edition bottles will be available exclusively in the UK, in their flagship store at 8 Carlos Place, London W1K 3AS and online at rolandmouret.com
Une Amourette 50 limited edition £130 for 100ml eau de parfum
Expected to sell quickly, to collectors of art bottles and fine fragrance alike, we’d suggest moving fast if you want to secure one for yourself.
This season, the iconic glass bottle of CHANEL N°5 donned a fiery cloak of red, and perfume lovers have been going wild collecting their favourite fragrance in this newly hued flacon.
CHANEL say: ‘A symbol of ultimate femininity and synonymous with this festive time of year, the emblematic colour evokes a dynamic sense of confidence, desire and indisputable opulence…’
Now, in celebration of this limited edition, CHANEL focus once again on Mademoiselle’s lucky number, ‘with five breathtaking red fragrance bottles lighting up locations around London in the lead up to Christmas.’ Definitely the most sophisticated take on Christmas lights we’ve ever seen!
‘Beginning with its debut in Berkeley Square on the 14th of November, the five bottles will then intermittently appear on New Bond Street, in Spitalfields and Duke of York Square, before concluding the adventure in Covent Garden.
Designed in 1921 by Mademoiselle Chanel before subtly evolving over the 20th and 21st centuries, the simple, geometric lines of the bottle and facetted stopper are as distinctive as the scent it holds. A model of minimalism and modernity, N°5 stands up to the test of time, adding to its mystery and depth each year.’
They really do have to be seen in person to be fully appreciated – we certainly welcome this sophisticated take on Christmas lights (and, of course, they’re the perfect backdrop for an ultra-stylish seasonal selfie!)
Location dates 14th – 16th Nov: Berkeley Square 16th Nov – 3rd Jan: New Bond Street Boutique 26th Nov – 27th Dec: Spitalfields 3rd – 16th Dec: Duke of York Square 9th – 23rd Dec: Covent Garden
What does the future hold for scent? This was the question posed at a sensory installation called Smell-X, recently held at the Figment NYC festival at Governor’s Island in New York City. We used to rely on our sense of smell to stay alive, but as Helen Keller commented, this once-vital ability became something of ‘the fallen angel of the senses’ when we no longer needed to smell a sabre-toothed tiger or forage for food with our noses as the guide.
We teach people techniques proven to enhance our olfactory abilities in our regular How To Improve Your Sense of Smell Workshops (keep an eye on our events pages and newsletter) attempting to re-connect those neural pathways and genuinely get more pleasure from smelling things in a different way each day. But what if we lived in a future where smell had become so dismissed, we forgot the emotional connections and time-travelling memories that scent can tap in to…?
Olivia Jezler is a designer and scent strategist, who invited guests’ to save the future of humanity’ in the multisensorial installation. Having worked for fragrance houses including IFF, Symrise and Robertet, working with brands and participating in academic research in Human Computer Interaction at the SCHI LAB at University of Sussex, Olivia wanted to see how members of the public interact with scent in a series of hands-on (or rather ‘noses-on’) experiments.
Participants were asked to imagine a future where, ‘…there is no need for the sense of smell and thus our smelling abilities have been genetically engineered to not exist. However, it has become noticeable that people have become joy-less, feelings of enjoyment, connection, beauty and emotion have disappeared and most worrisome, rates of suicide have increased…
Yet, there is hope. There are a few people who through a genetic mutation have retained their ability to smell, those in possession of the gene family Smell-X. Special agents search the world to identify these rare individuals who can perceive through their noses to be a “smell translator”. They are invited to a competition to translate basic smells into shapes. This is the first step to bringing humanity back into balance – giving them the ability to experience the elusive and emotive sense of smell through one of their other senses.’
We so wish we could have been in New York to see the exhibition in person, but for the rest of you who also couldn’t be there, luckily the Smell-X experiments are written about in great deatail on their website.
We’re completely fascinated by these ‘cross-modal’ explorations of smell – finding out the myriad ways our senses overlap. Indeed, we dedicated an entire issue of our magazine to the subject, including our award-winning feature on Synaesthesia.If you’re interested in discovering more, buy your magazine here!
Finding her way to fragrance through the art of painting, natural perfumer Dawn Spencer Hurwitz is a leading light in the niche fragrance world with a devoted following of fragrance fans. From working at Boston’s renowned ESSENSE Perfumery, Dawn developed a particular talent for creating perfumes based on her fine art principles, and took the plunge to launch her own label, DSH Perfumes.
Anyone who has smelled Dawn’s scents can attest to the fact that they’re taking natural perfumery to another level – a subject we explore in-depth in the latest edition of The Scented Letter Magazine: Flower Power – now available online for International Subscriptions and in glorious print for those of you who prefer to be hands-on…
From the first time we got to smell DSH Perfumes for ourselves – and to meet the very engaging Dawn – during the Art & Olfaction gathering earlier this year, we have been haunted by their other-worldliness, the way that Dawn somehow transforms notoriously tricky (and often ‘muddy’ smelling) materials into something truly artful. But we wanted to catch up with Dawn to find out exactly how she crafts her fragrances so beautifully, and the challenges she faces when working with all-natural ingredients…
– Why do you love natural fragrance materials so much, and when did this love really begin?
Dawn Spencer Hurwitz: ‘I have loved natural materials from the very first; from the moment that I began working with perfumery materials (both natural and synthetic) I was immediately attracted to the incredible beauty/strangeness, depth, complexity, and intrinsic ‘quality’ of the naturals. You can feel the energy of the place that the materials were grown in and with each distillation method, some new facets come out from the plant itself. It’s almost like they speak to you if you want to listen. Of course, I love the beautiful things like Bulgarian rose, or jasmine sambac, neroli, santalum album, and so many others but I really love the strange, hard to use, and exotic naturals like choya nahk, cumin, seaweed absolute, or hyraceum, too.’
– Do you have a favourite natural fragrance material, or something you’re particularly enjoying using at the moment?
DSH: ‘That is a very, very difficult question to answer… kind of like choosing a favorite child. Oakmoss absolute was one of my absolute favorites from the very beginning and I’ve become a connoisseur of various oakmoss absolute materials over the years. There’s a surprising amount of variation with oakmoss. Natural sandalwood is also a long time favorite material but you know there are so many WONDERFUL naturals coming out on the market these days that it’s hard to choose a current favorite. The fact that natural ambergris tincture is now widely available is like a miracle to my younger self just starting out in perfumery, and it’s a truly lovely material to work with. OK, perhaps if I had to chose, in this very moment, I would have to say that tomato leaf absolute is rocking my world. I get a buzz each and every time I get a whiff of the stuff.’
– Do you think the public perception of natural fragrances is changing… have preconceptions and snobbery disappeared?
DSH: ‘I think that interest in natural perfumery is growing; for many reasons. Some people are more concerned with the materials used in their fragrances than the overall aesthetic or design of the perfume. Others actually find natural perfumes much more appealing, in a general way, than commercial perfume designs, which they find overwhelming. For the perfume lovers or aficionados, who are well versed in traditional perfume styles, many natural perfumes seem too dense, opaque, or muddy in comparison to the transparency that synthetics can provide in a design. The design challenges that working in an all natural palette presents is either in making very streamlined perfumes with perfect transitions from one note to another that is done using unusual materials choices or by interweaving a very intricate structure to make perfumes that feel complete and complex, but not opaque. Either way, the challenges are great and (fascinatingly) difficult, which is part of why I love the all natural palette.
Pictured above is the divine Mata Hari fragrance – one whiff of which and we were transported to a shimmering golden world of seduction by Chypre. The list of ingredients is huge, but it still retains the lightness of touch and a certain luminesence rarely seen without the use of synthetics, and which will surely turn natural naysayers into true believers at first sniff… Continues Dawn, ‘Having said all of that, there are many natural perfumes and perfumers who are creating clever, interesting, and unique fragrances that have the structural integrity and completeness to change many minds. I don’t think that preconceptions have disappeared but I do think that the plethora of new materials available to the natural perfumer should open many doors to encourage the ‘naysayers’ to come and try the genre again. They might be pleasantly surprised..’
Have you ever wanted to smell history? Well, now you can, for deep within the Biomes of Cornwall’s Eden Project, the fragrance development house of Givaudan have collaborated with Studio Swine(‘Super Wide Interdisciplinary New Explorers’), aka: Japanese architect Azusa Murakami and British artist Alexander Groves, to create a monumental new scented artwork.
Standing at nearly nine metres and firing out rings of fragranced vapour, the structure is thought to be the world’s largest ceramic sculpture.
The sculpture has been named ∞ Blue (Infinity Blue) and it’s an immersive, 20-tonne installation created as the centrepiece of the newly opened Invisible Worlds, a major new (and permanent) exhibition homage to cyanobacteria, one of the world’s smallest living beings.
32 cannons fire out scented vapour rings into the exhibition space, which the Eden Project say ‘…reveals the untold and unseen stories of our planet beyond our senses: too big, too small, too fast, too slow and too far away in space and time.’
Watch a short video of the sculpture in action – it’s completely mesmerising!
And the scent of the vapour? Apparently it ‘tells a layered, 4.5 billion-year history of the atmosphere… using the aromas of primordial worlds as a starting point for new sensual experiences.’
So we’re imagining it might be… green, earthy, with heart notes of mineralic haze and a base of swamp?
Studio Swine explain: ‘Around three billion years ago, cyanobacteria first developed oxygenic photosynthesis. In doing so, they changed the nature of our planet. In the same way that artists of the past would depict the sacred, our sculpture ∞ Blue gives physicality to the invisible elements our existence depends on; our breathable atmosphere, microbial life and deep time.’
Accompanying the sculpture, a film directed by Studio Swine – who like to use this medium to enhance their artworks – in collaboration with Petr Krejčí, fascinatingly charts the sculpture’s very beginnings in the sea off the Cornish coast, using ‘otherworldly, sci-fi-inspired cinematography.’
We can’t wait to visit and sniff the ‘primordial scent’ for ourselves, and definitely something to consider for the summer holidays! Pretty much nothing is going to be more impressive for kids (and adults, alike) to write in their What I Did On Holiday journal than, ‘Dear Diary, today we smelled the scent of microbial life, and deep time itself…’
‘Sexy gingers wanted!’ Redheads all around the world, we are looking for you! Mediamatic is looking for sexy gingers who let us extract their scent during Playhouse: Sex S(m)ells! Inspired by Patrick Süsskind’s ‘Perfume: The Story of a Murderer’ we will recreate the perfume from the book. Interested and not afraid of people inhaling your smell? E-mail to: [email protected]‘
Well now. In the novel (and resulting film adaptation) of Perfume, the protagonist, Jean-Baptiste Grenouille, is born with an extraordinary sense of smell. Those of you who have read the book or seen the film will be aware that his methods of capturing people’s scents are rather, um, murder-y, as the title may suggest. Lest potential volunteers are put off by this, the Institute for Art and Olfaction add a helpful footnote:
‘The redheads don’t actually need to be sexy, but exhibitionism is a must. We’re going to attempt Jean-Baptiste Grenouille’s experiments, minus the murder!’
So that’s reassuring!
Earlier this year, the Art and Olfaction team arrived in London for their annual Award ceremony, celebrating independent and artisanal perfumers and artists who work with the sense of smell. Prior to the awards, there were many workshops, talks and performances taking place in Los Angeles, where the IAO are based, culminating in an Experimental Scent Summit in London, which we were delighted to take part in. The next award ceremony (2019) will be in Amsterdam, and ahead of this the IAO team will be taking up residence for the next month. As they explain…
‘Mediamatic and the institute for Art and Olfaction Team up for a summer program exploring innovative topics around olfaction. Over the course of a month, the IAO Los Angeles team will be in residence at Mediamatic in the first part of an ongoing research and programme on open scent culture and olfactory art.
Join us in our Aroma Lab for perfume blending workshops, follow our live on-site podcast production, learn about sex smells and join our aromatic game show, or a range of other activities presented by the IAO’s Los Angeles-based team.’
We can’t wait to see what they produce. Would you be brave enough to volunteer to have your scent ‘extracted’? We’re thinking it would certainly make for a unique ‘What I Did On My Summer Holiday’ diary entry, if nothing else!
Save your cart?
We save your email and cart so we can send you reminders - don't email me.
By browsing our site or closing this message, you agree to store Cookies by us and third-party partners. Cookies enable certain functions on our site, let you access your account, place orders, allow us to analyse website traffic and usage, and personalise content. We also share certain information about your usage of our site with analytics partners. Find out more.