Love Instagram? You need to know about Ulrich Lang’s Aperture Insta-comp

If you’re at all visually-minded, Instagram has probably become your favourite social medium. But now budding Mert & Marcuses (or Sam Taylor-Johnsons) can have a shot – literally – at coming up with a photo which perfectly captures the new fragrance from Ulrich Lang. And perhaps win a really terrific prize, as a result…

Ulrich Lang‘s fragrances are beautiful – but so are their ‘photographic’ boxes. This latest, with its moodily setting sun, is by rising star photographer, 20-year-old Olivia Bee. (You could call her precocious, actually: Olivia shot her first ad. campaign, for Adidas, aged just 14.)

The fragrance inside – Aperture (which is US-based Ulrich’s most sensual launch yet) – has been unveiled at Liberty, where you can enjoy smelling it for yourself. Very wearable, with an underlying sexiness, it’s a woody-spicy ‘shareable’ scent.

And Ulrich would like you to feel inspired by Aperture‘s notes, or the scent of the finished fragrance, to create a photo of your own.

Top notes: aldehydes, pink pepper, black pepper, white pepper
Heart notes: tobacco, jasmine, cedarwood, hints of lily of the valley
Base notes: musk, vetiver, ambergris, animalic notes, amber

To enter, you simply upload a photo that captures the spirit of these notes onto your Instagram account, remembering to hashtag it: #luxelibertylang

At the end of September, the top 25 photographs with the most ‘Likes’ will progress to the final judging and a short-list of Liberty‘s top five favourites, with Olivia Bee then choosing an overall winner. (The winner will be contacted in mid-October, with the news.)

Not feeling artistic? (More used to uploading pictures of your cat, or dinner…?) Why not just cast your vote by ‘Like’-ing what’s already been uploaded?

We just did…

Aperture by Ulrich Lang £125 for 100 ml eau de parfum
Try it at: Liberty

Please note: You must have a high-resolution version (300dpi or higher; no smaller than 12″ x 8″) of your photograph available to send over if you win. Liberty recommend that you take a photo on a camera and then upload it to Instagram rather than taking it directly through the app. The packaging requires a horizontal format, so take a photograph with landscape orientation. Click here for more terms and conditions.