Anima Vinci, the niche house with perfumes that are ‘feel-good potions’ – are live-streaming perfume masterclasses online, for free! Read about how to join in and connect with your sense of smell…
What with staying home being the new going out, we’re loving the inventive and engaging ways fragrance houses are finding to bring the perfume community together – and these weekly sniff-along scent classes with Anima Vinci are just the ticket to learn something new while having fun.
Anima Vinci say: ‘Treat yourself with some time out of the daily confined routine and have fun with us discovering the world of perfume, the raw materials, the creative process and much more. The live event is open to all to follow but it’s much more fun with the @home kit!’
So, how does it work?
The live masterclass will last for approximately one hour, and while everyone is free to watch, of course it’s much more fun if you sniff-along for the session. They have made special Anima Vinci @home Masterclass Kits, £45 which you can purchase on their website, and which will contain ‘7 mystery raw materials to smell, an Anima vinci discovery set with 8 samples, perfume strips and a quiz card.’
If you want to jump straight into discovering their scents, however, without the raw materials and card – we are thrilled to stock the full Anima Vinci Discovery Set, £20 in our shop, for you to explore and fall in love with, whenever you wish.
If you already have a kit, or discovery set – or simply want to tune in to see what it’s all about, here’s the link you’ll need:
Anima Vinci are a niche fragrance house with wellness at their core – not paying mere lip-service to a current trend, but building their scents around a central ethos of literally allowing yourself time to stop and smell the roses (and jasmine, Palo Santo, citrus, sesame seeds…)
With a background at the very first ‘niche’ perfumery house – and years at the creative helm of one of the UK’s most historic fragrance names – Nathalie Vinciguerra brings a wealth of knowledge and experience to the table. But it’s her passion for authenticity and sustainability within the world of fragrance that finally drove her to create Anima Vinci. Starting her illustrious career in Paris at L’Oréal, over seven years, she ‘…acquired in-depth expertise in fragrance development and international launches.’
From 2006 until 2015, Nathalie was the Head of Fragrance Development for Penhaligon’s and L’Artisan Parfumeur – creating briefs and working directly with perfumers to create award-winning fragrances you’ll definitely have worn, including absolute classics like Penhaligon’s Juniper Sling. And it was Nathalie’s excellent working relationship with some of the best noses in the world that further prepared her for the massive leap in founding her own fragrance house, with a very particular aim in mind.
Nathalie genuinely believes in perfume’s power to uplift our senses, and to enhance our own ability to emotionally connect to our surroundings. ‘Anima Vinci is the creative expression of my strong belief in the power of fragrance,’ she says, ‘and the positive effect it can have on your heart, mind and spirit. I believe that scents have the power to immerse us in the universe’s energy and nature’s beauty.’
A devotee of yoga and meditation for over thirty years, Nathalie’s exuberantly expressed and enlightened concept can instantaneously be understood when actually smelling the beautiful bounty – with Rose Prana, for instance, you will find yourself fully immersed in the rose fields of Grasse, smelling the earth below the bushes abundant with fresh, almost raspberry-scented Rose de Mai blooms, and a sense of the sky above. Jasmine Ylang, meanwhile, is an altogether more exotic journey – symbolic of divine hope in India – opulence tempered with lucidity, sandalwood and frangipani, a holiday for the soul.
‘Scent is the most sensational of senses,’ Nathalie explains. ‘The world opens up before me. I’m taken back to my past and propelled towards my future. Timelessly I return to a specific place. Memories take me to my Eden. I enjoy every breath of the world and look forward defiantly. I create fragrances that encourage you to embrace life. All you have to do is breathe.’
For me, personally, the most immediately transportive fragrance in their collection is Wood of Life. Built around the remarkably calming ingredient palo santo (a wood prized for its cleansing and spiritual properties, and burned in many religious and meditative practices), I genuinely feel my shoulders drop an inch when I spray it. And it’s one of those fragrances that just makes you smile and breathe deeply – just as Nathalie describes. It’s so soothing, like wearing an invisible cloak of perfumed protection, and incredibly useful on days you just feel overwhelmed, at work, on the tube, in a stressful situation at home – wherever you are. A notorious insomniac for pretty much all my life, I sometimes wear this to bed. I’m not going to pretend it zonks me out immediately, but smelling it while breathing deeply has definitely helped slow my overactive mind a while – it brings stillness: a perfume to hit the pause button with.
I cannot recommend the Anima Vinci fragrances highly enough – each one has been carefully composed in a collaboration between Nathalie and some of the world’s foremost perfumers, names like Thomas Fontaine, Christian Provenzano, Randa Hammami, Fanny Bal, Beverley Bayne and Michel Roudnitska. Basically a who’s-who of the fragrance world, and an indication of Nathalie’s prowess for connecting and working with these noses she’s spent her entire career communicating with.
But which of the scents will communicate most deeply with you, I wonder? Perhaps it will depend what mood you’re in and how you want to address it on that day – and now, wonderfully, you are able to try the entire collection at home with the Anima Vinci Discovery Set. Try EIGHT fragrances for only £20, and get ready for some self-care with scents. How are you feeling…?
Lime Spirit — Lime acts as a stimulating tonic for the mind and body. Lime pacifies your mood and boost brain power. It is a powerful ancient remedy for cleansing the aura and restoring self-confidence
Rose Prana — It benefits the heart chakra that is responsible for love, spiritual wisdom and mental clarity. Influences the central nervous system, boosts self-confidence, self – esteem and positive feeling. Strengthens the aura and stimulate the body
Jasmine Yang — Tonic and relaxant, it generates a positive reaction in the mind, enhances self-confidence, helps to change the mood and increase spiritual well being
Wood of Life — This elevating, soft, uplifting and sweet woody scent has been used for thousands of years for attaining illumination of mind, awaking self-love
Oud Delight — Illuminates the mind and fortifies the power of thinking. Increase the sense of strength, bringing in tranquillity, increasing cerebral functioning and strengthening the nervous system.
Tudo Azul — The potion to put a smile on your face.
Neroli Wisdom — A relaxing potion.
Sesame Chān — A potion to provide a zen state of mind.
We may be in the depths of winter still, but soon the seasons will change, the green bugs will burst open again, the sunshine will return – and in the meantime, why not treat yourself to some moments of scented reflection and calm, to revive and uplift or simply put a smile on your face? Whichever Anima Vinci fragrance you choose to wear, they’ll really help carry you through.
Every now and again at The Perfume Society, we come across a truly special new fragrance house that takes our breath away, and oh boy are you in for a treat when you discover the delights of Anima Vinci.
What’s more, when you buy their new Discovery Set, you can get a free £15 voucher for purchasing the full-size fragrance you happen to fall the hardest for! Read on to find out how…
Nathalie Vinciguerra had spent many years in the beauty and fragrance industry, working hard to eventually become Creative Director of L’Artisan Parfumeur and Penhaligon’s. Along the way, she made connections with some of the best perfumers in the world (read our page dedicated to Anima Vinci to find out exactly who), together seeking out the finest producers of perfume ingredients and ensuring their welfare, along with a deep respect for sustainable, environmentally-friendly working practices, and this ethos was foremost in her mind when creating her own fragrance house.
That moment you smell a scent you adore is truly special: You close your eyes and breathe it in again, deeper still, your mouth breaking into an unbidden smile, your shoulders relaxing as you exhale with a sigh of pure joy. Fragrances have the power to utterly uplift us, to trigger pleasure responses in the brain and transform our way of thinking, and this realisation compelled the already fragrantly experienced Nathalie to launch Anima Vinci.
An expert at talking the perfumer’s language, having spent years coming up with the briefs for some of the fragrances you already know and love, Nathalie realised she wanted to allow these ‘noses’ to create without the limitations and budget-restrictions a larger corporation necessarily need to impose. What’s more, as free-spirit who practically fizzes with energy, she wanted to share her excitement of our emotional connections to scent, and through smelling them, forming a deeper connection to all of our senses, and to the world around us.
You might recall that, earlier this year, we were lucky enough to travel with Nathalie on her annual visit to the Grasse rose harvest – a truly magical experience we will never forget! Now, we are thrilled to announce we are now selling the Anima Vinci Discovery Set and cannot wait for you to dive on in and get to know these stunning scents for yourself.
(And don’t forget – you’ll also get a £15 VOUCHER redeemable against a full-size fragrance from the range! To be honest, the only problem you’re going to have is deciding which you love the most…)
Lime Spirit – Lime acts as a stimulating tonic for the mind and body. Lime pacifies your mood and boost brain power. It is a powerful ancient remedy for cleansing the aura and restoring self-confidence
Rose Prana – It benefits the heart chakra that is responsible for love, spiritual wisdom and mental clarity. Influences the central nervous system, boosts self-confidence, self – esteem and positive feeling. Strengthens the aura and stimulate the body
Jasmine Yang – Tonic and relaxant, it generates a positive reaction in the mind, enhances self-confidence, helps to change the mood and increase spiritual well being
Wood of Life – This elevating, soft, uplifting and sweet woody scent has been used for thousands of years for attaining illumination of mind, awaking self-love
Oud Delight – Illuminates the mind and fortifies the power of thinking. Increases the sense of strength, bringing in tranquillity, increasing cerebral functioning and strengthening the nervous system
You can actually smell the Anima Vinci roses in Grasse before you see them. I had been driven from Nice airport to the fields by renowned (and now independent) perfumer, Thomas Fontaine, and have to admit that, as we cruised along the motorway with the steeply exotic looking hills of Grasse surrounding us, I felt like I was (as the young people say these days) living my best life. As I opened the car door a wall of fragrance greeted me, an all-pervading scent that at times was tantalisingly sheer, carried away by a sudden breeze; but mostly hovered like an olfactory canopy, a ceiling of scent.
How to describe the fragrance? Centifolia roses are the epitome of dewy freshness, gathered in the early morning before the sun can evaporate the precious oils, and with a delicate ripe raspberry note flickering through a green, graceful core. Probably the best way I can make it manifest is to say they smell like their colour, but nothing can quite do justice to the experience of closing your eyes and breathing in that smell for yourself.
We were visiting the rose fields owned by a farmer called Mr Joubert, who looks exactly as you hope a French rose-field farmer would – frayed flannel shirt and skin long-tanned by his lifetime of hard work in those fields. In fact, I later learned that his family had owned them for centuries, his strong, careful hands expertly cupping the pale pink petals and quickly, so-gently, twisting them to come away as a full bloom. The buds are left on the bush and tomorrow, the process repeated until every petal has been safely gathered and taken in hessian sacks to what basically amounts to Mr Joubert’s garage. Piled en-masse, they’re weighed and transported within two hours to the place that processes them in to ‘concrete’, a solid (or sometimes semi-solid) product resulting from solvent extraction. When the concrete is washed with alcohol, it finally becomes what we know as an ‘absolute’.
Incredibly, it takes around 12 tonnes of fresh flowers to produce just one kilogram of rose absolute, the harvest season for Centifolia roses is only a few days – and what has been gathered represents that entire year’s crop. The back-breaking highly skilled work, the sheer amount of petals it takes to produce the final product and the risk of bad weather or disease affecting the quality explains why Centifolia rose absolute is one of the most expensive materials known in perfumery – currently, the price is between 15 000 / 20 000 euros per kilo.
Nathalie’s fingerprints are all over the perfume world – previously Head of Fragrance Development for Penhaligon’s and L’Artisan Parfumeur – but she’d always wanted to start her own business, where she could ensure the quality, authenticity and sustainability through every single stage of a perfume’s production. Every year she makes sure to personally visit the rose fields to assess the quality, to make sure the farmer is happy and to continue to build these vital relationships that, ultimately, shape the way we smell when we purchase that final bottle of perfume.
Wearing it now, I can be transported back to those sun-baked fields in a flash, and really that’s the power of perfume, isn’t it? To capture a moment for eternity, to gift us the experience of travelling back there with every eager spritz, to allow us to dream. But what does the future hold for precious, labour-intensive fragrant crops such as these?
Some farming families in Grasse used to own jasmine fields, too, Nathalie tells me, but the majority were forced to abandon them when companies found they could buy (lesser quality) jasmine far more cheaply, elsewhere. ‘Their children didn’t want to take on such work with such risk – they could make far more money through selling the land for property or even for “glamping”, or you know, they go and work in IT…’ Nathalie tells me.
Visiting these fields – meeting the producers first-hand – cannot help but drum home to anyone with even a fleeting interest in fragrance how vital it is to support these companies who genuinely care about that future. And so, the next time you reach for a bottle of what purports to be a ‘rose perfume’, do you know exactly where those petals grew? I guarantee that if you do, your pleasure at wearing it can only increase…
Anima Vinci Rose Prana £150 for 100ml eau de parfum
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