What I'm wearing for fashion month: Adam Reed

Throughout fashion month, we’ll be focusing our attention on the backstage creatives and the fragrances they’re choosing to wear throughout the shows (and beyond).

Hair stylist Adam Reed is best known for his beautiful creations backstage at the likes of House of Holland. As one half of Percy & Reed hair care and Henry Holland‘s go-to guy, he’s consistently on top of the latest trends, working alongside the industries most masterful make-up artists to create some of fashion months most incredible beauty aesthetics.

He takes us into his wonderfully fragrant world, and explains when he first fell in love with his signature scent…

‘My all-time favourite scent would be Santa Maria Melograno. I first discovered it on a school trip to Florence and have had it in my fragrance wardrobe ever since then.

I love the clean classic aroma of it, it leaves you feeling – as well as smelling – the cleanest you can be. At first, I was unaware that it has notes of pomegranate, as there is no real fruity scent to it. It’s just clean, fresh and powdery.’

Twitter: @adamreedhair

Written by Alice Jones