Guerlain World Bee Day initiative & Bee Bottle art (made by bees!)

Without bees, we’d have no future fragrances to look forward to (or, you know, food, or a planet with vital resources we rely on daily), so with this very much in mind, Guerlain is running a major international campaign for bee protection from 20th May (World Bee Day) to 22nd May (International Day for Biological Diversity) ‘to protect and conserve the bee, the sentinel of the House.’

If bees were no longer to exist,’ Guerlain explain, ‘most fruits, flowers and seeds would disappear forever, taking with them an infinite number of irreplaceable colours, flavours and smells. Across the world, intensive farming, vanishing habitats, climate change and so forth are drastically impacting the
health of bees, both wild and domestic.’

So, for the second year running, Guerlain is raising funds for the Guerlain For Bees Conservation Programme, donating 20% of sales to the programme. To celebrate this, Guerlain has collaborated with artist Tomáš Libertíny to create a never-before-seen creation: the iconic Guerlain Bee Bottle transformed into a work of art – entirely made by bees!

 

 

 

The aim, says Guerlain, is: ‘to gather €1 million within three days to strengthen its “Guerlain for Bees Conservation Programme”. So many natural treasures and resources depend on the skilful handiwork of bees. For the House of Guerlain, making a commitment towards their protection means endeavouring to pass on the wonders of Nature to future generations, while safeguarding their future.’

 

 

 

 

 Guerlain’s Bee-autiful History:

‘The founder of the House, Pierre-François-Pascal Guerlain, dedicated a citrus Eau de Cologne to Empress Eugénie to celebrate her marriage to Napoleon III. Naturally, he named it “Eau de Cologne Impériale”. He then entrusted glassmakers Pochet du Courval to create a bottle adorned with his majesty’s coat of arms, the bees, and a festoon pattern, inspired by the Place Vendôme column. The Bee Bottle was born. It would become an icon.The Empress was so impressed with this gift, that she named Pierre-François-Pascal Guerlain “Supplier to the Empress” (“Fournisseur de l’Impératrice”), which helped to rapidly spread Guerlain’s renown throughout Europe’s great royal courts. A legend was born. Today, the emblematic Bee Bottle is still made in the Pochet du Courval ateliers and now lends itself to colour and personalisation. The perfume bottles can be refilled time and time again in a celebration of how luxury can meet sustainable development as guided by Bees. The “Dames de table” continue to seal and hand decorate this historic bottle, creating some exceptional versions that perpetuate tra-ditional craftsmanship, art and artisanship.’

 

 

 

 

In order to preserve a future for bees – and for fragrance – Guerlain remind us thatIt is crucial for us to protect them, but this alone is not enough. We must also raise awareness around the importance of bee conservation for the world of today and tomorrow. This is why Guerlain is committed to teaching children about the cause of bees, thanks to its Bee School. Its programme Women for Bees, in partnership with UNESCO, also aims to train new women beekeepers at UNESCO’s biosphere reserves.’

 

Guerlain’s divine Muguet – lily of the valley, the flower of May & our birthday

It’s now a much-anticipated tradition that, on the first of May, Guerlain release their exquisite Muguet – a limited edition, beautuifully Bee-bottled fragrant homage to legends surrounding lily of the valley. Indeed, we were so taken with the traditions of exchanging bouquets for friendship, and the new begginings represented by the flower, that eight years ago, we officially launched The Perfume Society on that date!

Regarded as a lucky charm ever since its first introduction from Japan to Europe in the Middle Ages, lily of the valley has become synonymous with the month of May and ‘the return of happiness’. With so many of us perhaps preparing to travel again – planning trips to see loved ones or simply the joy of a holiday – that happiness is expressed in fragrant form, and just so beautifully bottled. Here, Guerlain explain the many lovely traditions around the world surrounding lily of the valley, and why they, too, are so taken with the delicate flower…

‘According to legend, if its white bells drop their heads on their stems as though they were weeping, it is because they were born from the tears of Eve when she was expelled from the Garden of Eden. For the Greek, it was the god Apollo who scattered the flowers on the thick green grass of Mount Parnassus, so that the Muses wouldn’t hurt their feet. In the forests of Ireland, their bells chime when fairies climb their poetic ladders to weave their iridescent cradles…

“Gentle fairies, hush your singing:
Can you hear my white bells ringing,
Ringing as from far away?
Who can tell me what they say?
Little snowy bells out-springing
From the stem and softly ringing–
Tell they of a country where
Everything is good and fair?”
Cicely Mary BARKER (1895-1973)

A flower of a thousand tales, lily of the valley owes its French name, muguet, derived from musc or muscade (“nutmeg”), a sweetly scented spice, to its delicate, penetrating fragrance. Evocative of springtime, the season of love, muguet gave its name in the 16th century to young swains who spent their time flirting… As for the custom of offering it on May 1st, it was born in 1561, when King Charles IX of France was offered a sprig during a visit to the Dauphiné. He was so charmed that each year, on the same day, he offered lily of the valley to all the ladies of his court.

 

 

 

 

During the Belle Époque, couturiers gave it on May 1st to their seamstresses and clients… Perfumers strove to capture the scent of the fleeting flower. Among the hundreds of tributes inspired by the white bell over the century, one was authored by a young perfumer called Jacques Guerlain. In 1908, he composed the House’s first Muguet, inaugurating a fragrant tradition that has gone on, from spring to spring, for over 110 years. Recreating the lily-of-the-valley fragrance is a genuine olfactory feat as it is known as “mute”. Composed by the Master Perfumer Thierry Wasser, Guerlain’s Muguet takes on green and rosy facets that form a vernal setting for the lush floral materials that enrich his composition: jasmine sambac absolute, rose essence and absolute. At the heart of the bouquet arises the strikingly olfactory illusion of a freshly picked sprig. A true olfactory jewel, to celebrate the rites of spring at its apogee.

It is the most poetic rendez-vous of spring. An encounter of the art of the perfumer and the very best creators flower. The kind of match that only the House of Guerlain could orchestrate. Each year, the new adornment of the iconic Bee Bottle of Muguet is released: the stunning outcome of innovative artistic collaborations. For its 2022 Edition, a delicate sprig of lily-of-the-valley is turned into a jewel, set with glittering crystals by the magicians of the Parisian jewellery studio Atelier Truscelli.

 

 

 

Italian by birth and Parisian by adoption, Francesco Truscelli has been fascinated by jewellery since his childhood. In 2003, he founded his own studio in Paris, where tourmalines, sapphires, turquoises, garnets, aquamarines, pearls are set into shimmering, colourful hand-crafted designs in many different styles. A specialist in one-off pieces and bespoke jewels, Francesco Truscelli still loves, as he did when he first trained, giving a second life to family jewels by redesigning them.

 

 

 

 

May Day and the heralding of Spring is celebrated in many cultures, but we are especially fond of the French custom of presenting your nearest and dearest with a sprig of lily of the valley. For those that want to go several scented steps further, you’d best not delay. These breathtaking bottles are limited edition pieces for collectors of course – this year there are only 5,000 bottles released worldwide, priced at £540 and available at their Covent Garden Boutique, Harrods, and at Guerlain.com.

Guerlain Cherry Blossom 2022 special edition is simply Bee-yootiful!

Fragrance-lovers and collectors the world over look forward with glee to the launch of the latest Guerlain limited edition Bee Bottle perfumes. Working with renowned artists, Guerlain encourage freedom of expression, allowing each artisan to interpret the scent with their unique adornments, turning each bottle into a work of art itself.

For Spring 2022 the Guerlain Cherry Blossom is joyously welcomed in a stunning pink flaçon that’s been individually adorned with miniature flowers, echoing the tender beauty of the scent inside. Let’s take a deep dive into Guerlain’s foucs on this annual fragrance ritual, and – given the numerous outside stresses we’re currently experiencing – enjoy the beauty with renewed bliss. Altogether now: and B-R-E-A-T-H-E the blossoms in…

 

 

Guerlain Cherry Blossom 2022

 

 

Of all the rituals of the Land of the Rising Sun, this is the most poetic. Each spring, the Japanese gather to admire the beauty of cherry blossoms. Guerlain celebrates this annual tradition with an exceptional limited and numbered edition of Cherry Blossom in its iconic Bee Bottle. For the 2022 edition, Guerlain has asked the embroidery studio Kyoko Création founded by the artist Kyoko Sugiura to create the delicate floral adornment of its flacon, crafted by a community of Japanese embroiderers. A unique and poetic artistic collaboration between France and Japan.’ – GUERLAIN

 

 

 

ADMIRING CHERRY BLOSSOMS AT NIGHTFALL

‘Each year in January, the Japanese start following the gradual blossoming of sakuras from the Okinawa Archipelago in the south of the country to Hokkaido Island, in the north, at the end of April. Called “hanami”, which means “flower viewing”, the ritual is observed by people of every age and background. Families and friends gather to wonder at the beauty of cherry trees laden with snowy, pink-tinged corollas… Gazing at sakuras in the moonlight is an especially moving moment in the springtime celebration. As white as the moon that lights them against a backdrop of black branches, ephemeral yet as eternal as the cycle of seasons, cherry blossoms arouse a sentiment that is deeply anchored in the Japanese culture: mono no aware, which could be translated as “a sensitivity to ephemera”. A sensitivity shared by perfumers, whose art also captures the fleeting beauty of flowers.

 

A FRAGRANCE AS TENDER AS A NIGHT IN SPRING

How can the emotion born from hanami be expressed in a bottle? How can a fragrance of eternal spring be invented for flowers so fragile they do not yield their essence? This was the artistic challenge Jean-Paul Guerlain set out to meet in 2000 when he composed Cherry Blossom. A pink-hued eau de toilette, as delicate as a sakura petal, as limpid as a Japanese haiku musing on life’s evanescence. The golden moonlight of spring… Its glow is reflected by radiant bergamot, the olfactory signature of the House of Guerlain. Subtly floral, the precious citrus essence blends with an exquisite green tea accord that evokes another of Japan’s ancient rituals. A white cherry blossom at night… Reinvented by the Master Perfumer, its fragrance is faceted with notes as immaculate as a sakura petal in the moonlight: tender cherry blossom, powdery lilac, jasmine – their scent fills the air at dusk. Featherlight clouds crossing the darkened sky… The diaphanous trail of white musks carries the delicate fragrance, like the breeze carries sakuras, illuminating
the night with countless moon petals.

 

 

 

 

AN ARTIST INFLUENCED BY FRANCE AND JAPAN

Adorned with different ornaments throughout the years, Cherry Blossom has now become an exclusive annual rendez-
vous that celebrates, as much as the Japanese art of living, the peerless know-how of creators invited by Guerlain. A match of cultures, perfume and art that has long been cultivated by the House. For its 2022 Edition, Guerlain has given carte blanche to the Japanese embroidery artist Kyoko Sugiura and her studio Kyoko Création, to create a delicate adornment of sakuras for the iconic Bee Bottle produced by Pochet du Courval, the historic glassmaker of the House since 1853. A new variation on the poetic theme, this edition evokes cherry blossoms at night, in the moonlight, in a precious chiaroscuro of white, black, and gold. And for the first time, it has been created by a Japanese artist who masters the secular know-hows of both her country and France to perfection.

 

 

 

 

A COMMITTED ARTISTIC COLLABORATION

Especially since Kyoko Sugiura worked with a community of 18 Japanese women from very diverse backgrounds –
office workers, teachers, designers… Professional or amateur embroiderers she trained herself, and invited to participate in this unique project, turning it into a human as well as artistic adventure. The gesture was a lovely way to reflect the communion of her compatriots around cherry blossoms in spring… But it also expresses Guerlain’s commitment to the empowerment of women, by celebrating an art elaborated, perpetuated, and practiced by them throughout the centuries. And which expresses itself today with a contemporary artwork that brings together a community of Japanese embroiderers and perfume lovers all over the world…

 

 

 

Guerlain Cherry Blossom 2022, £540 at Guerlain.com and in Harrods.

 

 

Hello ’22! A fragrant new year (and new you) with a VERY special offer

New year, new you? Fragrance is the easiest way to revive your spirits or change the vibe (with no counting calories or impossible exercise routines or self-imposed ‘rules’ to follow!) A new scent can give you more confidence and energy or soothe the senses after a difficult time. It can also be your ‘shoulder pads in a bottle’ best friend – or a hug in a bottle, helping you feeling better about yourself every single day.

If you’re new here (hello!) and don’t know all the things we do, or just want to start the new year as you mean to go on; why not consider some of the fragrance-filled options below, and join us in the scented celebrations…

 

Treat yourself to something new (with 22% off*)

Now all the Christmas gifts have been exchanged, we think YOU deserve an extra present for getting through all of last year. We’re welcoming in the new year in the most fragrant way possible, by giving you 22% of ALL our Perfume Society Discovery Boxes (when you spend £40 or more)!

Simply select your favourite Perfume Society Discovery Boxes (*minimum spend £40, valid on Perfume Society Discovery Boxes only, offer ends 7th January 2022) and enter the code Hello22 at checkout.

 

Take the stress out of scent shopping

Fragrance can be bewildering, and finding a new one often overwhelming – that’s exactly why we started The Perfume Society, to take the stress out of shopping for a new scent. How can you find your perfect perfume? What’s the best way to take care of it? How can you make it last longer? Where should fragrance be applied, to get the most out of every spritz? Nobody’s born knowing these things, so we’ve collated answers to dozens of the questions we’re regularly asked in our FAQ section. Simply head there and click on the question, and your answer will appear!

 

Find your next favourite fragrance

How can you find the perfect scent to suit you? It’s a question we’re asked more than any other, and can be somewhat overwhelming if you don’t know where to begin. And that’s at the best of times – let alone trying to navigate buying a new scent from your sofa, without sniffing beforehand!

We have the perfect perfume solution: our genius Fragrance Finder

You’re simply asked to type in the name of a fragrance you like already, and the so-clever algorithm does all the work for you. This is a computer system that was first set up decades ago, when our clever Co-Founder Lorna McKay had an idea how to help customers of Liberty’s perfumery seek out their next scents.

That computer program has been fully updated with key words comparing and describing hundreds of thousands of fragrances – not only the fragrance notes, but how the fragrance will make you feel, the atmosphere the perfumer has created, the character of the scent itself. All you need do is type in the name of a fragrance you already love and you’ll be given an immediate list of six scents to seek out, all at various price points and with characteristics you’re extremely likely to swoon for. Honestly, try it – they’re quite spookily accurate!

Become a V.I.P

For just just £12 per year, you can join our special VIP club and receive the following exclusive benefits for 12 months of fragrant fun…

Special Discounts:  £4 off our professionally-curated Perfume Society Discovery Boxes, you’ll hear about all the launches before anyone else. This year we will be offering even greater discounts and some fabulous 24-hour price drop opportunities exclusive to our VIPs.

Digital Subscription to The Scented Letter: You can read more about this below, but all VIPs get immediate access to our award-winning online magazine, delivered to their in-box– featuring perfumes, perfumers, ingredients and so much more devoted to all things fragrant. Psst ..we’ll send you the latest Scented Letter as soon as you sign up..!

Event Tickets: Early access to events – virtually and in real life…meeting with leading ‘noses’ and key figures from the perfume world.

Exclusive Prizes: just for VIPs.

(Please note: due to shipping restrictions we cannot send our boxes to the Republic of Ireland or internationally.)

 

 

Read The Scented Letter, our multi-award-winning perfume magazine, now FREE for everyone!

Described as a ‘must-read’ by industry insiders and perfume-lovers, we are delighted that our gorgeous and fact-packed digital magazine, The Scented Letter, is now free for everyone to read in digital format online. You can read the most recent Time to Shine issue, here. But don’t worry, if you prefer print, the magazine (and back issues) is also available to order in gorgeously printed form via our Online Shop.

Appearing FOUR times a year this utterly beautiful magazine, featuring at least 60 pages on perfume news, features and much more will take them ever-deeper into the scented world, via our Latest Launches round-up of the new men’s and women’s scents, exclusive interviews with the world’s best perfumers, stunning spreads devoted to the fascinating history and future-forward trends shaping the perfume world.

However you choose to celebrate in scent, we wish you a wonderful (and fabulously fragrant) year ahead for 2022!