For the launch earlier this year of their so-sophisticated 1927 fragrance, Floris gathered together a curated group of guests to 89 Jermyn Street to celebrate the inspiration for the latest in their Fragrance Journal series, with two very special women discussing the rich and intertwined histories of fashion and fragrance… and we were thrilled to be present!
Scroll down to watch part of their fascinating conversation, and read our review of this stunning scent…
Dissecting nearly 100 years of social history in London, fashion historian, TV presenter and author Amber Butchart, former Vogue editor, author and journalist Alexandra Shulman, Floris Perfumery Director Edward Bodenham and Head of Marketing Alex Oprey explored how to bottle a moment in time. And now, Floris have released a video so you can watch along.
As part of their Fragrance Journals series, Floris created a very special time capsule, but exlained they wanted to make sure it smelled current and totally wearable for today – these are no museum pieces, but living homages to eras that have changed our world forever. The end of the 1920’s marked revolutionary new fashion movements, especially for women – cutting their hair short, smoking, dancing, partying all night and wearing loose-fitting, calf-length or shorter dresses that flirted with scandal.
Floris say: ‘The Fragrance Journals are a series of unique Eau de Parfums, capturing the heart and soul of London throughout the decades of the 1960s, 1970s and 1980s and most recently the 1920s.
Each fragrance weaves and knits its way through the fabric of a key moment, district, and culture of the time, bringing out a true reflection of a city which has the ability to both adapt to change, yet remain rooted in its identity. A love letter to London, its social fabric and its people.’
Read on for our fragrant review…
Floris 1927
1927 kicks off with a swing as aldehydes burst like champagne bubbles into bergamot, and we can almost hear the giggles as cocktails are carried to the drawing room. Bright Young Things in barely-there bias-cut silks swing their pearls, violet, ylang ylang, narcissus and mimosa sashay their way to dancing on the tables – and an oakmoss-like, vanilla-musk base adds to sophisticated high-jinks.
£140 for 100ml eau de parfum
florislondon.com
Written by Suzy Nightingale
