Wimbledon: Strawberries for Scent-er Court

Strawberry season and the start of Wimbledon are a match made in heaven – ah yes, it’s a sure sign that summer has truly arrived, when the price of a punnet makes front page news, you casually debate wearing all-white outfits, and all eyes are on the weather for the dratted words ‘rain stops play’. Will this year be sunshine and chic outfits as the glasses of bubbles are glugged, and the berries are feasted on? (Keep in mind it’s the start of the Glastonbury music festival, and we all know how that can go…)




Whatever happens, we’ll be calling for ‘new bottles, please!’ while serving these strawberry-centric scents…




Soki Empress

Vlogger Sophie King tasked renowned British Perfumer Ruth Mastenbroek to combine some of her all-time favourite notes in an uplifting, joy-filled fragrance. Thus, Sophie told us, it was ‘wild strawberries and pear, a blooming heart of Moroccan rose, peony and green accord with a woody base of patchouli and a unique layer of popcorn.’ Delish!

£75 for 50ml eau de parfum intense




Widian Luban

In this ‘exploration of opulence’, Widian swirl incense smoke and strawberries, an exquisite if unusual combination that will win you over game, set and match. Gardenia and Bulgarian rose entwine with a warm amber base, and the strawberry feels chilled here. A unique olfactory experience that feels like eating strawberry ice-cream at Wimbledon, then hot-footing it to Glasto’

£335 for 50ml extrait de parfum



MALIN + GOETZ Strawberry
Here we have a contemporary strawberry de-constructed and reimagined. Evoking its luscious freshness via bright shafts of pink pepper and bergamot, strawberry’s given a floral flourish by orris root, jasmine petals and warm musks. ‘A dynamic scent that challenges the conceptions around the strawberry,’ they promise. And serve!

£86 for 50ml eau de parfum

[Try a sample of Malin + Goetz Strawberry in our Fabulous Fragrances Discovery Box, £23 / £19 for VIPs]




4160 Tuesdays The Great Randello 

Named for perfumer Sarah’s husband (it’s his nickname), then discovering it was the stage name of ‘a late 20th century Welsh magician’, the scent is actually inspired by Edwardian teatimes featuring ‘cigar smoke, tea, coffee, cognac and English desserts, tiers of cakes, piles of sticky buns.’ Containing strawberry furanone, ‘a molecule produced naturally by both strawberries and tobacco’ it’s heaps of fragrant fun.

£50 for 15ml eau de parfum





Memoize London Vita

Piquant pepper, cool cardamom and a sizzle of saffron enliven the juicy fruits that drench the heart of this summer-tastic scent. A hazy drift of incense tickles sun-warmed strawberries lapped by creamy milk, and the woody dry-down billows engagingly for hours. Bliss!

£177 for 100ml eau de parfum in our shop


Still craving more strawberries? Have a browse of our fragrance ingredient guide to strawberry


Written by Suzy Nightingale

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