Stella McCartney relaunches signature scent

The fashion house has given its signature scent Stella a pretty new look, fronted by the beautiful Lara Stone.

Shot by Mert Alas and Marcus Piggott in London, the campaign featuring the Dutch model is accompanied by a rather arty video that focuses primarily on her famous gap-toothed pout (you can watch it, below).

‘Stella is a celebration of women, and Lara is the perfect representation,’ explains Stella McCartney. ‘She brings the ideas of the fragrance alive, in an honest way, she is a modern woman who is approachable and sensual at the same time.’

With notes of rose essence, peony, mandarin and woody ambers, the scent itself may be the same but the purple polka-dot packaging is more beautiful than ever.

Stella McCartney Stella, £42 for 30ml eau de parfum
Try it at: Harrods

Written by Alice Jones

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