We launched our first #smellfie campaign on National Fragrance Day in March – with fellow perfumistas, fragrance houses and even celebrities getting involved – proving to be such a hit, we just had to keep it going!
What on earth is a #smellfie, you may be wondering if you didn’t take part…? Simply put, it’s a ‘selfie’ (photo you take of yourself) holding a favourite perfume, tagged #smellfie, mentioning us (so we can locate them all) and posted on social media sites like Twitter and Instagram.
Focusing this time on our Beautiful Blossoms Discovery Box – which from your feedback, so many of you are adoring, though it’s not too late to order one if you hurry – here’s how to join in:
- Choose your favourite fragrance from the Beautiful Blossoms Discovery Box (a cruel task, we know) and take a picture of yourself holding it.
- On Twitter, use the hashtag #smellfie and tag us @Perfume_Society alongside your photo.
- On Instagram, tag it #smellfie and mention @theperfumesociety.
We then have the fun of picking our favourites (last time, we had to pick an extra one because of ALL THE CUTE), and letting the lucky winners of scented treats know so we can send out their prizes.
From the charmingly candid to the fascinatingly arty and all manner of quirky/cool/silly in-between – we can’t wait to see your Beautiful Blossoms #smellfies…