Shay & Blue have been exciting fragrance lovers since 2012, founder Dom De Vetta’s previous roles being Senior Vice President at Chanel and Global General Manager of Jo Malone London, joining with talented Grasse perfumer, Julie Massé, to create his very own fragrance house.
We were thrilled to get the opportunity to exclusively preview their latest – Kings Wood – in our New Man Discovery Box, and now the fragrance has officially launched, we’re able to fully celebrate. Scroll down to watch our Unboxing review of the fragrance…
Shay & Blue say: ‘Kings Wood is a unique men’s fragrance. Different and distinctive it is a real statement of confidence. Bursts of fresh pineapple are blended with the natural aromatic of fearn leaves to create layers of freshness with an intriguing depth. The base notes of fine leather and English oak leave an impression of classic masculine refinement.’
We’ve noticed a resurgence of heritage woods being used in contemporary fragrances – and here, English oak is showcased in all its majestic glory, and the pineapple makes for welcome change to those who prefer something a little more adventurous than citrus in the opening notes. Crisply green fern leaves are enhanced by a sprinkle of warm pepper on a luxuriously smooth and reassuringly solid base, and the supple leather in the dry-down just makes us want to snuggle up for a deeper sniff…
We filmed an Unboxing session live on our Instagram channel, and have now uploaded this to YouTube so everyone can enjoy – watch it, below! We get sniffing Shay & Blue Kings Wood around 23:50 on this video if you want to skip straight to it, and Part 1 of the Unboxing is also available on our channel if you want to sniff-along with all the scents.
We’re absolutely loving the pineapple in Kingswood, it’s a different kind of fruity – lusciously juicy but with a spikiness that cuts through the smoother, richer notes. But did you know that pineapples were once a symbol of wealth and welcoming, being so expensive they could be rented (at extortionate prices!) for hosts anxious to prove their importance, and still adored for their thirst-quenching exoticism?
If you want to try a sample of Kings Wood along with our other carefully curated fragrance selection, you can buy The New Man Discovery Box here. And we know those of you who’ve already got in touch to tell us how much you love Kings Wood will be anxiously counting the hours until it officially launches on 1st September, so you can finally get your hands on a full-size bottle in-store.
Shay & Blue Kings Wood £85 for 100ml natural spray
Buy it at shayandblue.com
Written by Suzy Nightingale