Second generation perfumer, second generation 'face': Lily-Rose Depp is the face of Olivier Polge's Chanel No5 L'Eau

The hottest fragrance news this week is Chanel’s unveiling of Lily-Rose Depp featured as the new ‘face’ of the ad campaign for the sensational, soon-to-be-launched Chanel No.5 L’Eau.
As it happens, this is keeping it in the family twice over: once upon a time, Lily-Rose’s mother, Vanessa Paradis, swung on a trapeze inside a birdcage for Chanel Coco, while Olivier Polge is of course the son of the legendary Jacques Polge, Chanel’s in-house nose for over more than three decades.
While we certainly loved the previous ‘spin’ on the original No5, Eau Première, Chanel No5 L’Eau is a dazzling reinvention of the classic fragrance that’s completely finger-on-the-pulse-point for the world we live in today.
And it’s also getting rave reviews: blogger A Model Recommends said in her review, it’s lighter and fresher than the original – I think much more modern, more delicate… L’Eau has all of the vital essence of the original No5 – that loyal gang of inseparable fragrance components – it’s just that the lighter and fresher notes are leading the pack.’ Popsugar, meanwhile, declared it ‘No5’s cooler cousin…’
Our thoughts? This citrus-floral is almost effervescent, actually: spirit-lifting, transparent and somehow energising, with a burst of mandarin, lemon, bergamot and orange. May rose, an ‘oxygenated’ jasmine and a new, fresher fractionated ylang ylang continue to weave their white floral magic, in the heart – but there’s new, dry element of cedarwood in the base, alongside cottony-soft musks: ‘the sexy part’, as Olivier Polge put it. (And even the iconic bottle looks fresher, meanwhile.)
Unveiling in September, you can join the waiting list here

Recommended Posts