Considering the colder, grey days and longer, darker nights (not to mention the current state of the world at large) we reckon it’s time to fully embrace the spirit of World Smile Day. Started by Harvey Ball, a business craftsman from Worcester in Massachusetts; he was best known as the creator of the now iconic ‘Smiley Face‘ symbol in 1963. In 1999 the first ‘World Smile Day’ was held and has since become an annual tradition. Perhaps right now we’re needing smiles more than ever? Thus, we present an array of perfumes that make us smile every time we wear them, and encourage you to seek these out – or perhaps bring a smile to someone else’s face and treat them to one of these…?
Happy Paul Bright Spice
Crafted to trigger a little happy from the outside in,’ this immediately mood-lifting fragrance was ‘conceived by a not-so-happy Paul…’ who’s lived with depression. Bright bergamot and lemon sparkle with a frost of spearmint leaves and almost fruity/fresh eucalptus. A tingle of pink pepper and cinnamon bark segue to contemplative heart of frankincense and rosemary, all resting on a woody base. 20% of the profits from sales go to mental health charity YoungMinds – so you smell good while doing good.
£21 for 10ml fragrance oil
Bath House Climbing Trees
A collaboration with British perfumer Ruth Mastenbroek, the name alone conjures wonderful images, while the scent doesn’t disappoint. Memories of carefree childhood summers and fields of sun-scorched grass are evoked through vetiver, cedar and amber representing the woodland floor. Clambering effortlessly through canopies of aromatic green leaves, sweet bergamot and radiant jasmine sparkle like dappled sunshine, while lemon and rosemary feel like smiling in crisp countryside air. Basically, the scent of freedom, bottled!
£74 for 60ml eau de parfum
Valentino Born in Roma Yellow Dream
Celebrating ‘a new beginning, full of life, hope and optimism’ (YES please!) we’re imagining a golden sunrise over Rome – lemon coloured blossom carpets the pavement as a confident woman strides forth to greet the new day. Floral yet fruity (in the most grown up, effervescent way), this gives us vibes of just-washed hair gleaming in the sun, a vibrant yellow dress, heels kicked off, a musky trail followed in bare feet on sun-warmed cobbles, smiles all the way.
£83 for 50ml eau de parfum
SKANDINAVISK Kapitel 12 Freedom To Roam
We’ve come to love the great outdoors more than ever these past few years – catching up with our Scandinavian contemporaries, here, Skandinavisk capture the joyful spirit of wilderness with Freedom to Roam. Eliciting smiles at the mere thought of escaping to the forest and leaving everyday stresses behind, the scent reflects an ancient Scandinavian law which invites exploration and adventure, imagining heather-line trails above the tree line via notes of wild berries, herbs and woods. Simply glorious.
£45 for 50ml eau de toilette
MOSCHINO Toy 2 Bubblegum
Continuing their teddy bear’s picnic of perfumes, Moschino’s creative director, Jeremy Scott, was in full-on fun and flirty mode with this one. Outrageously cute, the pink bottle (and name) is immediately apparent with wafts of childhood nostalgia, and the smiles they bring. But it quickly moves from the playground to a surprisingly sophisticated Bulgarian rose shot through with blackcurrant and peach on a lightly spiced, polished wood base. Cheeky and playful, but actually really pretty and very werable beyond those smiles.
From £39 for 30ml eau de toilette