Earl of East‘s ‘Scents of Normality‘ just-launched candles have the tagline ‘Buy for charity. Burn for Normality.’ They promise to evoke the ‘places we miss the most during lockdown’ – and you just HAVE to read the so-witty descriptions!
This limited-edition series sees Earl of East partnering with Uncommon Creative Studio to create an exclusive range of candles, with ALL proceeds from sales of the candles donated to the charity, Hospitality Action. And Earl of East say they chose the charity because, ‘While the impact of Covid-19 continues to affect many businesses across the UK, the hospitality industry faces a particularly uncertain future, having sustained lasting impact from the pandemic including widespread closures, job losses, reduced hours and reduction in pay. We are honoured to be able to lend our support in collaboration with Uncommon Creative Studio to help support these workers who are suddenly facing hardship‘
Available in three evocative scents, ‘reflecting some of the nation’s favourite hangouts’ – The Local, The Cinema and The Festival‘ – we love the colourful imagery, by a group of artists collaborating together around the world, but we have to admit falling particularly hard for the hilarious tongue-in-cheek descriptions of each candle…
‘Scent has a unique way of conjuring memories and transporting us to places we’d love to be. From the cobbled streets of Copenhagen to the Onsen baths of Japan, our scented candles are all inspired by travel. Whilst we can still dream about these far flung destinations it’s actually the places closer to home that we miss the most.Having the opportunity to recreate the essence of these familiar haunts whilst also supporting an industry that has been hit so hard by the crisis is a real honour.’
~ Niko Dafkos, Earl of East Co-founder
Scents of Normality candles £45 each for 220ml
By Suzy Nightingale