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THE SCENT OF A MAN DISCOVERY BOX: Yardley London 1770

FRAGRANCE FAMILY: WOODY

Top notes: bergamot, fig leaves, black pepper
Heart notes: floral notes, cacao bean, cedar
Base notes: patchouli, vetiver, moss, musk

Yardley’s 1770 opens with a burst of fig leaves and black pepper, spicy and fresh. It soothes, via a heart of cacao bean and cedar with a light sprinkle of floral notes. But the base is what steals the show. Classy and classic. All things man: a swirl of patchouli, vetiver, moss and musk that’s equal parts captivating and moreish.

Yardley’s newest offering for men, 1770, coins its name from the year the House of Yardley was established. A tribute to their brand heritage, it evoked the modern dandy. A man who casts current trends to the side, he is effortlessly stylish, right down to the minutest details. Tumblers of whiskey, paisley-adorned necks, leather-bound books and worn Chesterfields. Cigar smoke hangs in the air and the hum of old jazz stirs. 1770 is on the neck of man, and he’s never looked better…

Yardley 1770 from £19.99 for 50ml eau de toilette
Buy it at Boots

SMELLING NOTES: EXPLORE YARDLEY LONDON 1770

  • Can you detect the fig leaves in the scent?
  • If this scent was a genre of music, what kind would it be?
  • At what point in its development can you really detect the woody notes?
  • If 1770 was a fabric, what would this scent be?

Which three words best sum up 1770 to you? Classic? Rich? Stylish? Over to you…

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