Scent inspired gins certainly get our attention, and there’s no doubt that the gin-craze continues apace. Now, we’ve tried many a tipple here at The Perfume Society (purely for research purposes), but never one inspired by the smell of embalmed Egyptian mummies. Until last night, that is…
We were invited to the press launch of That Boutique-y Gin Company‘s four new gins, all inspired by fragrance and made with the collaboration of Lizzie Ostrum (AKA Odette Toilette) and presented with paintings by brilliant synaesthetic artist, Phillipa Stanton.
The concept takes synaesthesia (the mixing of the senses – ascribing smells and tastes to colours, for example) and bottles it, allowing your sense of smell and taste to take you on an immersive journey into some really quite wonderful (and weird) places…
Big Dipper Gin: Sweet cocoa, earthy cardamom and smoky botanicals capture the nostalgic smell of the funfair.
Fresh Rain Gin: Inspired by the science of perichor (the smell of the first rainfall after a hot, dry period), combining beetroot and edible clay.
Dead King Gin: Featuring botanicals commonly associated with the Egyptian embalming process – rosemary, honey, moss and myrrh.
Beware of the Woods: Wood-y botanicals such as Icelandic moss, nutmeg and cubeb combine to take you on a journey through the forest.
That Boutique-y Gin Company Olfactor-y Gins £42 for 500ml
Written by Suzy Nightingale