Olivia Jezler is a someone who’s fascinated by our sense of smell, and explores it, fascinatingly, through research, events and on her website, Future of Smell. Her olfactory career has spanned fragrance innovation through new technology products and fine fragrance, at IFF, Symrise, Robertet, and she’s also been collaborating on various projects, for over a decade, with the brilliant perfumer, Christophe Laudamiel.
Our attention was first grabbed on Instagram, where Olivia posts all sorts of mind-blowing news about scent technology and design; and we then interviewed Olivia for our Future of Fragrance edition of The Scented Letter Magazine.
Olivia looks beyond mere trends in the fragrance world, thinking outside the perfume box and peering in to what role smell could hold in all our futures. And with this in mind, you are invited to join in what promises to be a brilliantly smell-centric online event – Scent Futures…
‘Tremendous shifts are occurring on global and local levels. Smell is a direct gateway to our emotions, memory and our sense of safety. Fast Forward. Now imagine a future world. How could this primal sense inspire innovations that support us and how could this also go eerily wrong?
This event is an exploration of futuristic smell-centric concepts for our immediate and distant future worlds. We will outline current projects, emerging technologies, speculations and potentials for scent and smell based technologies.
The aim of this event is to provide frameworks, visualise, question and inspire. When ideas are brought to life conversations around them can take place and more desirable products and experiences can be created. If there are infinite possibilities which one would you choose to create and how could it change our world?’
+ Intro to Speculative Design
+ Spaces (Personal, Public, Extraplanetary)
+ New Realities (Augmented Reality, Virtual Reality)
+ Hyperpersonalization (Products, Experiences, Body)
+ Role of Brands
DATE/ TIME / LOCATION
October 1st, 2020 at 2pm NY/ 3pm SP/ 7pm UK/ 8pm Paris on ZOOM (Future of Scent will send you a link before event).
So what do you imagine the future holds, not only for fragrance, but for the limitless possibilities of our sense of smell itself…?
By Suzy Nightingale