London-based artist Sarah Baker is fascinated in the cult of celebrity, depictions of glamour and the extravagent shoulder-pads-at-dawn dramas played out in American soap operas. Though Baker’s career has thus far mainly revolved around making her own films, in to this heady mix of art and film she wanted to weave another layer of storytelling – this time through the medium of scent.
Working with the prestigious Institute of Art and Olfaction in Los Angeles, Sarah Baker began to develop her own perfume line, collaborating with renowned perfumers, with Baker overseeing production from her East London Studio and the four fragrances finally launching at a decadent art show/party in December. Says Baker, ‘Each perfume is inspired by luxurious fashion motifs that evoke lavish scenes; while gazing at the printed bottles and smelling the perfumes, one could, for instance, be instantaneously transported onto the deck of a yacht in the Mediterranean….’
Sarah Baker Perfumes take us on a journey from the fizzing ozonic freshness of grapefruit and hedoine’s cooling breeze in Greek Keys, to the frankincense, florals and castoreum ferocious animalic growl (underpinned by fuzzy fur) in Leopard. Taking a softer turn, we have milky musk, coconut, vanilla and an ambrox sexiness of bare skin glimpsed in Lace; finishing with the full-on smokiness of open fires, heather-strewn hills, leather, hops and tobacco of Tartan. An eclectic and genuinely evocative collection, the Greek Keys and Leopard were made by perfumer Ashley Eden Kessler; Lace and Tartan by 4160 Tuesdays very own Sarah McCartney. At once enlivening, challenging and comforting – they are all a true feast for the senses.
Sarah Baker Perfumes are currently £60 for 50ml eau de parfum, and available at sarahbakerperfumes.com
The worlds of film, fashion and fragrance are set to collide this Saturday, with the showing of Baker’s 2013 film Impirioso – the story of a wealth and fame obsessed fashion heiress who murders her husband when he sells the family fashion business, in the style of an ultra-glam 80s mini tv series.
And vital news for fragrance fanatics – you’ll be able to smell all the perfumes following the film. Sarah Baker explains that, in fact, ‘…Impirioso is actually the artwork which inspired me to make perfumes. It’s not about perfumes at all, it’s about a woman who murders her husband (based on Patrizia Reggiani) . Instead of using Gucci documentary/biopic-style I created a fake fashion brand “Rocco Rosso” and with it the logo and costumes, hats, home wares. It inspired me to finally make a real product, I had always wanted to produce a perfume, and that’s when I started working with Saskia from Institute for Art and Olfaction.’
You can watch the trailer for the film by clicking here…
After the screening you’ll be guided across the road to Storefront – the installation where Baker’s perfumes are displayed, for smelling, wine and chats. It all sounds gloriously glamorous, and, even better – tickets for Impirioso are FREE, but booking is required.
The Hat Factory Arts Centre, Luton
Saturday 14 January
4.30pm
Trains run regularly from St Pancras Station and it’s a 1 min walk to the screening from Luton Station.
Written by Suzy Nightingale
