Roads may be relatively new to the world of scent having launched 1st May, but it’s already coveted for its eclectic mix of ten fragrances, each based around various inspirations from places and people to emotions and experiences.
Created by hand in the UK, founder Danielle Ryan worked closely with a world-renowned perfumery using the finest ingredients to delight a new generation. A personal favourite of ours is This Weekend – with uplifting, fresh notes of wild jasmine, mandarin, sweet vanilla and patchouli, the scent is inspired by the excitement of preparing for a moment.
But, enough from us, what better way to be aquatinted with the brand than in person? Luckily for you, they have installations at the Selfridges Beauty Project – allowing you to do just that.
The installation has a great interactive element that in our opinion, is an absolute game-changer when it comes to exploring scents – glass olfactive domes that allow you to truly experience the heart of each fragrance.
Roads will be at Selfridges Birmingham from 6th – 12th June.
Want to read more about the Roads? Have a look at their perfume house page…
Written by Alice Jones
