21st March was National Fragrance Day – for the past four years, The Perfume Society has invited fragrance lovers across the U.K. (and indeed, around the globe) to celebrate by posting a #smellfie, via social media.
We were SO thrilled at the response from our #smellfie campaign this year, so thank you to everyone who tagged us throughout the day!
We spent the whole day with wide grins on our faces, eagerly anticipating the next scented selfie to come. We were truly wowed by the creativity, humour and sheer love for perfume which your #smellfies captured. Bloggers, perfume houses, fragrance lovers and perfumers all got involved – and this year, even Katy Perry posted one!
Here, we’re delighted to share just handful of our favourites – including the winners, who all receive a copy of The Perfume Bible (by our co-founders Lorna McKay and Jo Fairley), with a year’s subscription to The Scented Letter for the overall winner, @evenblondernow (We’ll be sending her copies of the magazine all the way to Germany).
And so, we salute you #smellfie snappers, until next year (21st March – put it in your diaries now!)
And our runners up…
Written by Carson Parkin-Fairley