We’ve long been fans of the ultra-gorgeous, very modern (and arty) take on gardening that is rakesprogress magazine – a publication that goes beyond the garden gate to explore life and style of interest to ‘urban gardeners.’ Some time ago, we hosted an event with Rakes Progress and niche British perfume brand, Parterre – live-distilling plants at a pop-up in Covent Garden. Since then, Rakes have been increasingly fascinated by fragrance and adding more regular scented content in to the body of their main magazine.
Now, fragrance fans can read a dedicated bi-annual rakes SENSE magazine – this first in association with Harvey Nichols and launched at the same time as the London store’s new ‘Scent Installation’ (as we reported a few days ago).
It was rather a thrill for The Perfume Society team to read, especially as our Senior Writer Suzy Nightingale and Head of Social Media, Carson Parkin-Fairley, both had articles featured, along with another regular contributor to our Scented Letter Magazine, Amanda Carr from We Wear Perfume.
Creative and Marketing Director at Harvey Nichols, Deb Bee said: ‘The Harvey Nichols and rakes SENSE magazine is the first publication that truly celebrates the art of fragrance combined with the art of gardens, plants and flowers. With contributors such as Kate Finnigan and the cover shoot by renown independent photographer Robin Broadbent, we know our customers will love it.”
Victoria Gaiger, Editor & Creative Director of rakesprogress said: “We are thrilled to partner with Harvey Nichols to produce our first ever fragrance magazine. We hope it portrays some of the sheer variety and excitement to be found in the world of perfume.”
rakes SENSE ‘The Art of Fragrance’ magazine, in association with Harvey Nichols, is now available free of charge, exclusively in Harvey Nichols Knightsbridge. And rakesprogress will be sending the magazine to their subscribers with Issue 10.
The publication really does look great, and we wholeheartedly welcome a new audience of plant-and-perfume-obsessed people waking up to the world of fragrance!
