Quintessentially cool: Paul Smith Essential launches exclusively at Boots

The name Paul Smith resonates around the world as embuing that exquisitely tailored, effotlessly chic style with a hint of quintessential quirkiness representing the modern British chap about town. Having clothed themselves in cool and surrounded themselves with fascinatingly curated objects, fans of the designer can now hop to Boots to buy the latest fragrance in his repertoire: Paul Smith Essential.

Top notes: The fragrance opens with the freshness of rosemary and zests of yuzu infused with the elegant fluidity of an ozonic accord.

Heart notes: The heart is composed of the distinctly aromatic notes of clary sage and lavender, surrounded by the intensity of the orange flower.

Base notes: A modern masculine fragrance with a woody base of patchouli and cedarwood, wrapped with comforting musks.

As you might expect, the scent embodies Paul’s unique take on the world of fashion – it smells like that oft-used phrase ‘a modern classic’ with traditionally herbaceous Cologne-style notes of rosemary, clary sage, lavender and cedar.

The twist comes with a sparkling accord of slightly salty yuzu, softened by orange flower and given a nuzle-factor in the cashmere-soft musky base. Definitely a scent for the kind of contemporary guy who revels in the fact that he doesn’t take himself too seriously, but wouldn’t be seen dead wearing anything ‘trendy’ for the sake of it. Just our kinda guy, in fact…
Paul Smith Essential ad campaign
Paul Smith Essential £28 for 50ml eau de toilette
Exclusively at Boots

Written by Suzy Nightingale

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