From the same stellar team that brought you Nails Inc. comes the INC.redible make-up line, from which we’ve selected this perfect-for-a-new-look mauve–pink-plum shade. This creamy lip pen is infused with jojoba oil to moisturise, gliding on to deliver a long-wear, satin-silk finish. If you’ve never tried a moisturising lipstick, they’re a revelation – equally comforting in the central heating season as in summer, after lips have been parched by a day outdoors.