Men’s hair treatments have come a long, long way since the gel-heavy 90s (phew) and one of the trailblazers has been Fish. Thanks to over 30 years’ experience in haircare development this, the brand’s original Fish Shape Texturising Cream has become a cult product. The perfected lightweight formula combines the benefits of a gel and a wax to keep any style in place, without it looking stiff, dated, or like you’ve tried too hard. This cream is particularly good for creating a defined, chunky but natural-looking style that will hold all throughout the day.